3. Search Engine Optimizing (SEO) Your Website so Prospective Churchgoers Can Find You is our 3rd of Ten Church Outreach Ideas for the Internet.
I challenge you to open your web browser and type the following: churches in (name of your city). Did you find your church website on the first page of results? If not, ask yourself this question: If you were a new family who recently move into the community, and you were Google searching for churches in your area, would you have the patience to browse through each and every page of the 800,000 results that showed up? Most likely your answer would be no.
In order to maximize your church outreach, you must make sure that people know your church exists in the first place. One of the best ways to do that is to SEO your website. Having a website that is rarely visited by people outside your congregation is like owning a great book that you never got a chance to read just because you cannot find it.
An excellent way to ensure that your website shows up among the top results in web searches is by employing SEO techniques in your websites. These steps include modifying your site content and code to be optimized for your targeted, relevant search terms (aka Keywords). It also includes link building to establish your website firmly within local searches on the internet.
Since SEO requires some technical expertise, it would be good stewardship to invest in hiring a search engine optimization agency like Pathmaker Marketing who can perform the necessary keyword research, copy and HTML code modifications, and submit your website to the search engines. The main takeaway here is if your website doesn’t show up in a Google search for: churches in (name of your city), then how is anyone going to find you online?
Rabbit Trail: if you Google search the name of your church and find you are listed at the top, don’t get too excited. Google would be remiss to NOT list you on a search for your name. It’s their entire job in life to deliver the most relevant results for the search that is performed. The more important issue is when someone searches: church in (your city), or churches in (your city), or best churches in (your city), etc, etc, do you show up. If you don’t it’s time to SEO.
Get your church website search engine optimized so that you show up in the list of Top 10 results, where people can find you, and enjoy the visitors you receive as a result.
For a free consultation in this regard, visit this Pathmaker webpage: