The Secret to Targeting Keywords

The secret to targeting keywords on your business, church or non profit website is this: research. 

Many people think they just need to build their website, and search engines will lead people to your doors or online store. Those who take time to optimize their homepage for their business, church or non profit name may also be missing the search engine bus. And the keywords you think might bring the most people to your site may not work at all!

So what’s a website manager to do? Targeting Keywords through thorough research is essential.

Start by thinking about the keywords and terms you would enter into a search engine to find your competitors’ rather than your own site. Compile a short list of targeting keywords, and then actually look them up in your favorite search engine to see what kinds of results these keywords return in a search.

Next, get some help growing your targeting keywords. This is where some online tools can help by suggesting targeting keywords that pertain to words you feed the online tool. One good tool is Word tracker, which offers a free trial period for their subscription service. Google also offers a good free keyword research tool. Whether you choose a free or subscription tool, you can enter words into the tool and get back suggested targeting keywords for your optimization efforts. The benefit to a fee-based system is that you also get a more robust set of analytical tools, and a better idea of how competitive the targeting keywords are.

And that’s the next bit of research you need to do: find out how competitive the targeting keywords are. The free Google tool will give you some of this data, like Global Monthly Volume and estimate Cost Per Click charges, (both indicators of probable competitiveness) but subscription based services will give you a more in-depth analysis. This step is important because different combinations of words can be less competitive than the ones with which you initially start. This will make a significant difference in getting your site listed in the top 10 search results.

Once you’ve thoroughly searched your list of targeting keywords, then you’re ready to start optimizing various pages of your website for each keyword. 

If this all sounds like a tedious process to you … well, it can be. Pathmaker Marketing LLC is here to help you find the right targeting keywords and put those words into your site in just the right places and combinations to get higher listings in search engines. Give us a call at 623-322-3334 to help you get your targeting keywords process down.

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