Philanthropy Goes Online

A couple of trends are making it vital that non profits, churches and ministries add ePhilanthropy to their fundraising strategies. The “older” donors that filled non profit coffers are now disappearing and being replaced with a new generation of “older” donors: Baby Boomers, who are typically much more connected to the Internet than their predecessors. Also, with the cost of everything going up, online fundraising reaps a healthier ROI than many offline approaches. Email fundraising is a great ePhilanthropy strategy.

Don’t abuse your donors by sending too many emails, but also don’t sell yourself short by being too cautious. Your email list needs to hear from you at least once a month, preferably twice. You can ask for lots of small donations, especially recurring donations. You can also offer premiums, especially if you offer premiums in your direct mail.

In fact, Pathmaker Marketing LLC can help you convert your regular direct mail into a cost-effective ePhilanthropy email fundraising effort. Call us at 623-322-3334 to schedule an appoint to find out how.

Please like & share this blog post:

Speak Your Mind

Get Notified When a New Blog is Posted!
CLOSE
Get Notified Each Time We Post a New Blog
CLOSE

Enjoy this blog? Please spread the word :)