Keyword Marketing Will Get Visitors to Your Website

The simple definition of keyword marketing is that it is a process of getting your message in front of people who are searching websites such as Google, Yahoo or Bing with words and phrases that match the words and phrases found on your website. 

The reason to do keyword marketing is that you will get more people to your website who are (1) inclined to do business with you and (2) are looking for someone with whom to do business online. In short, keyword marketing brings qualified people to you website, and when you put in the appropriate systems to convert visitors to assets, you should see increased income from your website as a result of keyword marketing. 

But keyword marketing can mean different things to different people. Someone specializing in search engine optimization (SEO) might say it’s a process of getting the right words and phrases on the pages of your website. Someone specializing in ad buying, the process involves buying ads on the sites of search engines or other sites that attract people who are pre-disposed to do business with your type of organization.

For Pathmaker Marketing LLC, Keyword Marketing is a service we provide our clients that involves five elements of search engine marketing:

  1. SEO
  2. Link Building, globally, locally and in authoritative sites such as Wikipedia
  3. Social and professional networking
  4. Pay Per Click Advertising
  5. Blogging


The first step we take is to carefully select your keywords. That involves conversations with you to determine what types of words we should look for and then to discuss our list of choices with you. We do extensive research to find the right words, and we run the words through a difficulty ranker to make sure we choose the words and phrases that not only describe your business but also will be the easiest to get you listed into the top 10 search results.

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