How To Use HTML Meta Tags in Non Profit Website Design

I couldn’t believe my ears the other day when someone said, “Why bother with Meta tags? No one even uses them anymore.”

Back up the truck! Sure, Meta tags don’t pull search engine results the way they used to … thanks to lots of people who pushed Meta tag content to the breaking point. But these little bits of information between the “head” tags in your HTML can help improve what people see about your organization in search engines. There are some Meta tag basics you should pay attention in non profit website design and content.

Overall, just remember this.

  • While the Title tag isn’t a Meta tag, it needs to contain not only the title of the page but also a keyword or phrase for which you want people to find the page. This will improve page ranking in search engines. This is the “headline” that shows us in the search results.
  • Meta Description is the information under the “headline” that people will see in the search results (on search engines that support it). It won’t do anything to improve search engine ranking, but it does a lot to convince people to click through to your site. Keep it to 200 to 250 words.
  • Meta Robots should only be used if you don’t want the page indexed by search engines (like when you’re developing it or it is for internal purposes only).

Here’s the format to use.

<HEAD>
<TITLE>Title of Page – short description that contains the most relevant keyword</TITLE>
<META NAME=”DESCRIPTION” CONTENT=”200 to 250 words that succinctly describes your non profit”>
</HEAD>

If you want to use the Meta Robots tag to keep a page from being indexed, place it under the description like this: <META NAME=”ROBOTS” CONTENT=”NOINDEX”>

Meta Anything Else is probably unnecessary.

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