Good Fundraising Professionals Connect Donor to Recipient

Fundraising professionals, no matter what their cause or kind, understand that they must, at some point in the fundraising stream, connect donors to the end-recipient of their giving.  Stories, testimonies and images all can work together to bring that powerful sense of gratification to donors who want their dollars to truly make a difference in the world. 

Whether you are raising funds for your local church, a street ministry or the building of hospitals overseas, those who give to you want to see how their gifts are helping.  If, as a fundraising professional, you’ve lost sight of this meaningful principle, here are some ideas to help get you back on track with the important discipline of “telling the stories.”  

1.  Use the Internet.  It’s relatively inexpensive, and you pay the same, no matter how many individuals read the testimonies you share.  Bring the faces and stories of those who are impacted right onto the pages of your website.  Make sure your storytelling is rich with images and effective words, using first person accounts whenever possible.  Let the fundraising professionals at Pathmaker Marketing help you build a website (or re-design your current one) to motivate and encourage your donors.  

2.  Provide interactive opportunities that will tell the story for you.  Are you giving your supporters interactive ways to be involved with the ministry other than giving?  Prayer is an energizing way to draw constituents in and create community.  And, it will truly strengthen your efforts!  Let us help you create a prayer area on your website using our interactive prayer walls, prayer requests function and more.  Just seeing the many heartfelt prayers that build up on the prayer wall will serve as a form of testimony that will go a long way for you, as a professional fundraiser, to encourage your stakeholders.  

We can also help you create an area on your website where both the friends of your ministry as well as those you serve can post their stories and testimonies, much like this one of Gregory Dickow Ministries and this one from Jewish Voice.  These accounts will help strengthen the link between donor and recipient as readers see the impact of their giving.

Check back for my next blog post to read two more great ways you can strengthen your efforts as a professional fundraiser by telling the powerful stories of your ministry or group. 

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