After you’ve made your masterpiece of a website, the next thing to do is get people there. And then you’ll want to convert them to assets such as lists, leads, sales and donations. Business marketing promotion online consists of five basic elements. All require some level of online marketing expertise that professional fundraisers offer. One excellent online marketing professional and non profit consultant you may want to contact is Pathmaker Marketing LLC.
The five elements of a complete business marketing online promotion plan, particularly as it relates to search engine marketing, are outlined below.
Blogging to win organic search
Many people have blogs, but you need one that is a workhorse to help you achieve your business objectives. Pathmaker Marketing uses a Premier Blogging Service that leverages each of your blog posts into several others. It’s keyword-oriented, meaning you identify the keywords that best relate to what you do, whittle those down to the ones that will be the easiest to get you into a top 10 ranking in search engines, and then really focus on blog posts that use your keywords. The advantage of the tool Pathmaker Marketing uses is that it automatically posts to several of your keyword blogs, giving you more content in your blog and more links back to your website. This makes your site easier for search engines to find. No other blogging tool works as hard for you as this one.
Getting websites to link back to yours is essential for getting search engines to list you in the top 10 results on keywords that relate to you. You want national links, authoritative links, “deep” links and local links. It’s a manual process of submitting your site to directories, getting yourself into sites like Wikipedia and finding other websites to link to you. Pathmaker Marketing offers fundraising services that will help you build your links efficiently.
Social & Professional Media
There’s more to having a social media account that works for you than simply opening up an account in Facebook, Linkedin or some other professional site. You need to open the account appropriately so you can develop business content and link backs to your website. If you don’t set it up right, you could get limited value from your social and professional networds. Once you have the account set up properly, then you can increase the number of links back to your website, and you can auto flow blog posts through these account. It all adds up to increased visibility.
Pay Per Click Advertising
This is a good way to jump start your website’s traffic. You advertise on sites like Google using your keywords. You develop dedicated landing pages for these keyword ads so that people see the appropriate content when they click on a specific ad. Dedicated landing pages also help you measure how well your ad is working for you. And they give you a way to collect the information you need to build your email list and get sales or donations. You only pay for these ads when someone clicks on your ad.
Search Engine Optimization (SEO)
This involves having the right content on specific pages so that when someone does a search using one of your keywords, they get directed to your page. You should optimize many pages on your site using different keywords. Pathmaker Marketing uses a tool that helps measure how effective your content is for a specific keyword.
Call 623-322-3334 to schedule a free consultation with Pathmaker Marketing, or click here to visit the website.