Pathmaker Marketing: Free Online Marketing Tips to Capture the Attention of Your Target Market

In the online world, where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Here are some of the inexpensive and creative ways you can market your business online.
 

 
Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. Find out more about us here www.pathmakermarketing.com/digital-marketing-agency.php
 

Tips to Capture the Attention of Your Target Market

Tips to Capture the Attention of Your Target Market

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Pathmaker Marketing: Benefits of Internet Marketing

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. Here are some benefits that could help you consider internet marketing.
 

 
An expertly crafted Internet marketing campaign can open up a whole new world of opportunities for your business. We can help you grow your business through Internet Marketing www.pathmakermarketing.com

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US Internet Marketing – Benefits of Internet Marketing

Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Here are some benefits you can consider.
 

 
Pathmaker provides a wide range of digital services to help you grow your business online. Visit our website www.pathmakermarketing.com for more information.

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Moving your Facebook Page to 100,000 Fans

Moving your Facebook Page to 100,00 FansThere are a multitude of activities where it can be said, “it’s a numbers game.”  This is probably no truer that in the realm of Social Media, and, of course, one of the major aspects of that realm is Facebook.  While “Fans” and “Friends” are important when you are socializing, they are downright vital when you are using your Facebook for business.  As a result, it is important that if Facebook is to be a major part of your Internet Marketing that you know the ways to build your number of Fans to 100,000 plus!

In essence, there are three ways that this can be accomplished.  The one you opt to use, of course, depends on a number of things, including but not necessarily limited to your budget and your time frame.  With these thoughts in minds, there are basically three avenues of approach that you can pursue.

PURSUE “LINEAR GROWTH”

This is accomplished when you use your Facebook Page to disseminate helpful content to your Facebook Fans.  To do this, it is helpful to have a true, heartfelt desire to share information that others can use.  When this happens, your Fans, in turn, will have a desire to Like, Share and/or Comment on your posting. Once this transpires, you will become part of the “News Feed.”  The next obvious step is the fact that the Friends of your Fans will then Like, Share, and/or Comment on your content.  And THAT is the key to this approach!

What you should have, nay, what you must have is Interaction with your content!  If you do not have Interaction, the content is basically “isolated” and, for all intent and purposes, is doing you little or no good.  On the other hand, if there is enough Interaction your Facebook Post could actually go Virile, and that, of course, would be a very good thing!!!!

Linear Growth is considered “organic,” as it is a “natural” growth.  As a result, you shouldn’t be surprised if it takes twelve to eighteen months for you to reach the kind of numbers you are looking for.

BOOST CONTENT WITH ADVERTISING

In this case, your “Advertising” is supplemental to posting good content.  The Advertising you do should, of course, be in Facebook.  The Advertising can be directly  related to the content, but does not have to be.  In this realm you have two choices:  You can Advertise for your Facebook Page, or you can even make it “Post Specific.”

As can be imagined, Advertising will excel the growth of your Facebook Page. Fortunately, this can be accomplished relatively inexpensively, utilizing as little as a twenty-dollar budget.  Known as “Ad Boost,” this will, typically, get you more “Page Likes..”  As usual, you have an option or two here at your disposal.  You can either Ad Boost to the Friends of your Fans, OR you can choose a specific demographic and concentrate on that with your Ad Boosts.  As one would suspect, Ad Boosts will create a situation where your “Growth Curve” will be greater than if you are only building your Page in a Linear manner.

CONTESTS AND GIVEAWAYS

The inclusion of Contests and Giveaways in your Internet Marketing Program gives you the potential of having the growth that takes place be on an exponential level.  The intent of the Contest/Giveaway Program is to accomplish three things:

  • “Rev Up” your Fans.
  • “Hook Up” with Fans your Brand may have but are not yet on Facebook.
  • “Connect” with potential new Fans.

Ideally, of course, when you proceed with your Contest/Giveaway you will do all three!

An issue, or concern at least, deals with the question as to whether or not your Contest/Giveaway should deal directly with the product/service you offer.  While they don’t have to, it stands to reason that they probably should.  Let’s look at an example and then explore why a direct correlation is probably beneficial.

A while back we had a client who was introducing a new Bible into the marketplace.  They decided to run a Contest, and the Grand Prize was a trip to The Holy Land.  As you can see, people who would be most apt to be interested in a trip to The Holy Land would also be pretty apt to be interested in Bibles so the contestants that participated in their Contest were virtually qualified leads.

Now let’s look at a scenario where the Grand Prize is so grandiose that you will get lots of contestants, but that may or may not be interested in your product/service.  Let’s say you are offering a Grand Prize of $10,000,000.00.  You can rest assured that you are going to get a lot of traction for your Contest.  But, it is pretty safe to assume that the vast majority of the people who enter your Contest are only interested in your Grand Prize.  On the other hand, let’s suppose you operate a Sporting Goods Store and the Grand Prize you are offering is a new 16’ Bass Boat.  Now, the people who participate in your Contest are, at the very least, interested in fishing and probably interested in hunting as well.  Now, you have people who are as much interested in your product as they are in your Grand Prize!

As you can see, whichever way you choose to build your numbers the ensuing growth is never happenstance, but rather the result of a well thought out, coordinated plan.  If you are not sure which way you want to go, or feel that you need help in implementing any or all of these programs, feel free to contact me, Randall Mains, at 1-800-224-2735 Ext. 1 or randall@pathmakermarketing.net.  I am sure that regardless of the route you choose to use, if you are committed and stay dedicated to it you will achieve the goal you have set for yourself!

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Online Fundraising – Tips For Online Marketing On A Tight Budget

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before.

Give us a call today at 623-322-3334 to talk about your needs and how we could help you find a path to success on the internet. Find out more about us, visit us at www.pathmakermarketing.com

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Simple Ways to Grow Your Facebook Page from Zero to 5,000

facebookFacebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.

Imagine, if you will, a town square a century or more ago. People are coming and going, walking around, visiting friends and neighbors. Scattered around the square are merchants with carts filled with various and sundry goods for sale. There’s even a ‘snake oil salesman’ touting his latest cure for the gout. Amidst all the product there is a stand where a politician is making promises he won’t keep if elected. And there’s the charity, Mothers Against Chewing Tobacco Husbands (MATCH), handing out samples so the public can taste the nasty stuff themselves.

Now hold that thought. What you’ve got in that town square is an early form of Facebook. It’s a public place where the community comes together to visit, to gossip, to learn what’s going on, to get up on the soapbox to share their opinions, and to market their company or cause.

Now, let’s go back to the square. As you mingle, you begin to realize that this might just be the right place to sell your new idea for a flyswatter, so you arrange for your own space next week and you set up a table. Then you sit behind your table and wait for people to stop by. There you are, quietly waiting for something to happen – you, your chair, your table, and your flyswatter. A few people have stared in your direction, looking as if they are wondering what you are doing there. After awhile you starting thinking that this was a stupid idea, and you while away your time swatting flies.

Actually, it was the start of a great idea. Just showing up rarely works on its own. But showing up with a plan that gets people’s attention and ideas that draw them to your table will begin to garnish you some sales.

You see, the essence of marketing is the same, whether it’s down at the town square or whether it’s on Facebook. We’re about to share some ideas that will draw crowds to your Facebook page or you table on the town square.

Rule Number 1: Let People Know You Are There. – Tell people that you are “in the square and open for business.” Tell people you are on Facebook and tell them where to find you. Tell them everywhere you go. Advertise everywhere they go. It’s called cross-promotion. Put up banner ads on associate websites. Do you have a business card? Put your Facebook address on it – and do it prominently, not in teeny- tiny fine print. PROMOTE IT! Every email you send should have a link to your Facebook page. Every print ad should feature your Facebook page. Incorporate “Like” buttons for your page on other websites. And always – underline that – always talk about your Facebook page during every phone call, incoming or outgoing. Finally, create a sense of urgency. For example, “Don’t miss out on this one-time offer.” HERE’S A BONUS IDEA: Create a QR code and put in on all of your print collateral, even your business cards. They are cheap and easy to create and they can drive anyone with a smart phone to your page or website almost instantly.

Rule Number 2: Don’t Just Be There. Have A Purpose. – Not everyone needs a Facebook page. But everyone with a product or cause to promote does. Share your passion on your page. Let people know what you are all about. Let them know what supporting your cause can do for others. Let them know what your product can do for them. Then, go back to Rule Number 1. and cross-promote by driving them to your website(s).

Rule Number 3: Make Their Visit Worthwhile. – Post valuable content on your page. Interesting content is okay, but valuable content is better. Tell them something they don’t know. It might be something unique about yourself, your product, or your company. It might be something newsworthy. Or it might be an exclusive offer of some kind, a discount, or a coupon. Somewhere on that page, offer something that they cannot get anywhere else, whether it’s material, philosophical, information, or even humor. If a visitor to your page considers what you have to say or offer is valuable, they have a reason to visit again. Speaking of which . . .

Rule Number 4: Give Them a Reason to Return – Create contests and have giveaways. Post teasers about upcoming articles or freebies. Link these ideas to things such as visiting your website and finding a hidden item. Create a contest whereby the person who refers the most new fans to your page receives a prize and some special recognition. Run short contests and year-long contests at the same time. Always tie contests to building your fan base. And keep your content fresh. Even people who were interested on their first visits will not keep returning if there is nothing new and interesting on your page. Keep creating that sense of urgency that originally drove them to your site to get them to return.

Rule Number 5: Encourage Interaction –  This is the a la mode on the pie, the icing on the cake, the gold nugget in the stream. As you comply with the first four rules, do it so intensely that people will “Like” or “Share” or “Comment” on what you have posted. This is where the magic happens. “Liking”, “Sharing”, and “Commenting” are what make things go viral. When someone Likes, Shares, or Comments on Facebook, it’s like Gossip Gone Wild. And when that happens, the increase in readership could become astronomical. Don’t wait on them to Like, Share, or Comment. Encourage them to do it.

By now you should realize that it’s not having a Facebook page that is the secret to success, it’s how you promote it and use it. Tell folks it’s great. Then prove it to them when they visit. If you’ve followed the rules, not only will they return, they’ll bring Friends, and Friends of Friends, with them. And the Friends of their Friends’ Friends will follow.

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How to Use Email and Facebook to Promote a Local Fundraising Event

Social NetworkingIf you are having a local fundraising event, why not exploit Facebook and email to get the word out? I mean let’s face it, who do you think doesn’t have Facebook or an email account? If you can get the word out through these media, you can expect more results and lesser expenses compared to having to rely mainly on flyers and tarpaulins.

How to use Facebook

Facebook is not only a good way to connect with relatives and friends, it also an excellent tool to announce a fundraising event. Think about it, what you’ve got in there is already a captured audience, compared to flyers and tarpaulins wherein people can choose not to read or even look at them. People on Facebook can choose to ignore you as well but, it is less likely because what you’ve got there are people who know and trust you. Here’s how you can use Facebook to promote a fundraising event:

  1. Create and event – Create an event in Facebook ideally on the Fundraiser’s own account. Make sure that after you filled in the necessary details, that you click “anyone can view and RSVP” so that it is made public. You should also click “show guest list on event page” so that people can see who are invited and can invite new people. Once the event goes live and you have invited your friends and they have RSVP, their friends can now see it on their wall too. This will make your invitation viral.
  2. Post the event on your wall – On your personal Facebook account, you can also post the event on your wall and invite your friends too. If this is a ticket event, make sure to post a link to where they can buy the tickets.
  3. Post regular updates – Make sure to post regular updates so that those who are coming will be informed. Soon the event will be on your friend’s, friends and friends wall too.

How to Use Email

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

  1. Design the flow of mails – You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.
  2. Build an subscriber list – We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.
  3. Create an effective email – When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.
  4. Choose the best broadcast tool – This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now.

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Top 10 Online Church Outreach Ideas-Facebook Bible Study

5. Enlarge Your Teaching Ministry with a Facebook Bible Study is our 5th of Ten Church Outreach Ideas for the internet.

The beauty of the social networks online, of which Facebook is the largest, is the capacity to reach new people with the message of the Gospel of Jesus Christ. One of the best examples of how this can happen is the Book of Romans Study Group. Get connected to that group just to see how a bible study leader can use a teaching curriculum to instruct a class of eager learners, comprised of part church attendees and part new comers from all around the world.

You can also enlarge your church outreach and teaching ministry online using the tools resident in your Facebook account. Following this study class, led by e-learning professor, Vickie Isaac, will give you some insights into how you can pull this off for your church. If you need further help, don’t hesitate to contact Pathmaker Marketing for assistance, and we’ll be happy to train you in the ins and outs.

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Top 10 Church Outreach Ideas for the Internet: Tweet Away

4. Expand your Teaching Ministry via Twitter is our 4th of 10 Church Outreach Ideas for the internet.

After two weeks on Twitter, my friend´s personal account has had over 100 followers. This means 100 people (whom are both friends and strangers) have been receiving updates about her activities, beliefs, thoughts and anything that she wants to inform her followers about.

Having a church social media account in sites like Twitter is an efficient use of your resources to reach out to your target audience. People who have personal accounts in these social network sites usually visit them at least once a day — many have their “tweets” sent right to their cell phones. Instead of finding out whether their acquaintances have started dating or broken up, wouldn’t it be more spiritually constructive if you communicated the new spiritual insights you are having as a pastor?

The beauty of using social media marketing for church outreach is that it takes minimal effort on your part to use their built-in features meant for virally spreading information. However, before signing on to just any social network, you should develop a strategy on what would be the most useful content to provide and how to leverage these opportunities wisely.

Since Twitter opens up an international audience for you, of which most of your followers will not be able to visit your church, you need to develop an appropriate strategy to use this tool. One strategic way Pathmaker uses Twitter @PathmakerServes is that we autoflow our blog content into our Twitter networks. This way, since we are committed to creating fresh content on our blog, that content is also populated across the internet via Twitter every time we update our blog. The bulk of our content is developed on our blog, while Twitter posts allow us to drive interested traffic to our blog site for further reading.

Churches should have a members site on Twitter for generating news of interest to current churchgoers, while opening up a second site with is specifically geared to be more “evangelistic” in its outreach, dealing with subjects of general interest to everyone, anywhere in the world.

For help in this regard, reach Pathmaker Marketing online, or for more assistance, cal 1-623-322-3334.

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Top Ten Church Outreach Ideas for the Internet: Church Blog

Four years ago, I was a wreck.  I was an arrogant, self-involved person who proclaimed that she had no need for God.  I did not see the value of reading the Bible or being in fellowship.  Faith to me was nothing but psychological gibberish masked as religion.  I believed that the only person I should have faith in was me.

Fast-forward to today.  I am changed person.  I have become a person whose basic principles and beliefs are centered on the Bible.  I am an active member of the church who often volunteers to make sure its activities go well.  I sing in the choir, host Bible studies, share the Gospel and invite my family and friends to church.

So, what happened between now and then?  Well, I literally and figuratively searched for God on the internet and was led from one website to another.  Finally, all the information I collected in my head translated into spiritual grace moving in my life.

I believe that I was not the only one searching for God at that time.  I am blessed that my search led me to my salvation.  But, wouldn´t it be a shame if there were someone like me in your area searching for your church but you could not be found?

This is why we are writing this – to make sure that your church is able to use the World Wide Web to upgrade your church outreach on the internet and to help your congregation grow both spiritually, in number and in resources. To that effect, we’ve compiled this list of Top 10 Internet ideas for Church Outreach and Online Marketing.

 1. Launching a Ministry Blog to Expand Your Outreach and Find New Friends is our 1st of 10 Church Outreach Ideas for the Internet.

A blog is an online commentary that can be read by an infinite number of people at any given time. There are many people out there who follow a couple of blogs on subjects that are of their interest.  Chances are you also read the blogs of your family, friends and mentors regularly.

To maintain a ministry blog is a exceptional way to speak and minister to a diverse, often international audience.  By writing down your current spiritual insights, excerpts from your sermons, or devotional thoughts, you can communicate powerful messages that would help your readers grow in their faith.  Additionally, you also get a chance to interact with many people as they share their own reflections or their point of view in your blog´s comments section.

Truly, a church blog is a wonderful way to enlarge your online ministry and get to know the thoughts of people both within and outside your congregation.  That being said, you must remember that there are over 50 million blogs out there.  Your ministry blog will easily get lost in cyberspace if you do not use the proper techniques that guarantee that you reach your target audience. So, how can you leverage your blog to expand your outreach while also establishing new friends?

Unless you have plenty of time to search engine optimize (SEO) your blog, you should avail yourself of a premier blogging service from Pathmaker Marketing.  It has costs associated with it, but it excels in so many ways beyond the free blog options available on the internet. The compended system in a effective internet marketing tool that helps you write keyword-rich blog content in a search-engine friendly manner. This powerful tool allows you to write one blog and then it populates (compends) your content across multiple “keyword” blogs, thereby saving you enormous time and effort.

It also automatically provides search engine optimization services for your blog (and each keyword blog), making them all friendly to Google, Yahoo and Bing.  Plus, you can have as many users as you’d like on your blog system, meaning your staff, associates, youth pastor, deacons, elders can participate too.

The goal of this church outreach tool is to get your blog to display in the Top 10 search results on your target keywords so that people find you online in internet searches. When your blog shows up in a Google display of results, you get reader traffic that can become new ministry friends, new church visitors, etc. As your church blog shows up in Google results, your blog truly becomes an outreach onto the internet, ministering to new people even as it encourages them to become ministry participants or church visitors. For examples, see:

Dr. David Mains´ blog is a 20-Keyword compended blog rich in keywords and spiritual content.

Or examine the Pathmaker Markering blog to see a 50-Keyword compended blog system in action.

You can also Google: Premier Blogging System

For a free demo: Call Pathmaker Marketing at 1-623-322-3334

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