Get Your Free Google Profile and Places Account

If you attended the pre-mixer workshop at the CBN mixer in Phoenix this April, you heard me present “The Bottom Line for Success Online.”  If you weren’t at the workshop, feel free to download that helpful 10-page White Paper from my website

Since the internet is my area of expertise, I’ll affirm this fact: You must start planting seeds on the web today if you want to enjoy success for your company online tomorrow. Professional fundraisers know this fundamentally, but many small business owners have yet to grasp its significance.

I consider this so important for local businesses, churches, and charities, that I want to offer your company two very practical steps to jump start your efforts in this regard.

First, at no charge to you (meaning for free), Pathmaker Marketing will set up your personal and company profiles in Google — a great initial step for local search engine marketing strategies — and establish Google Analytics on your company website, so you’ll get valuable weekly traffic stats for targeting keywords.

Second, I’m offering you a 50% discount off our Top 100 Local Directory Placements, designed to get your company listed in the Top 100 local, business, blog, video and map directories. That normally costs $995 ($10 a listing) but it’s yours now at 50% off for just $495 ($5 per listing)! This effective internet marketing step is a fundamental building block  to establishing a proper Internet foundation.

Or you can get our Top 40 Local Directory Placements on sale for just $195 ($5 a listing).  At this low price, you can jump start your local business or church marketing 101 for cheap.

Either way, I’m going to extend these two special offers to you until 6pm, Friday, May 6th.  (If the deadline has passed when you read this post, call me up, and ask if I’ll honor the deal anyway over the phone).  

I’m willing to help you plant your seeds today for effective internet marketing, so you’ll reap the rewards tomorrow.

Call me today to get started: 623.322.3334
Or Skype me at pathmaker.marketing
Randall Mains, Co-Owner

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20 Ways to Market Your Church on the Internet – SEO

Search Engine Optimize Your Website      
                        
At the request of my Pastor I created a 20 Step program for Marketing our Church on the Internet. To make it as inclusive as possible, I recruited the assistance of Randall Mains of Pathmaker Marketing LLC. Realizing that the results of our efforts would be beneficial to a number of Churches, I decided to do a 20 part series and place it on the Internet so as many people/churches as possible can be Blessed by it!

To date we have discussed launching a blogging process and doing keyword research. Today, I want to discuss search engine optimization – both what it is and why it is important to you as part of your church marketing program. As we discussed last time, the paradigm shifts in our society mandates that churches utilize small business marketing strategies, and an effective website is an excellent church outreach Idea!

In a nutshell, SEO is used to receive Page One rankings on Google, Bing and Yahoo which facilitates more people to “click through” and find your website and all that you have to offer. As many people think they know a lot about SEO, there are three myths that I would like to dispel at this point in regard to the topic:

MYTH #1: As long as you Google your Church Name and come up “#1” you are in fact, search engine optimized.

The reality is that the major search engines treat your church name as a  “gimme.” As a result, this means that in the realm of search engine optimization, this gives you virtually zero clout! In fact, if you don’t get page one ranking when you type in your church name you have a real problem!

MYTH #2: Search engine optimization can be achieved quickly!!!

Actually, nothing could be further from the truth!! It is a long, slow, and sometimes tedious task that leads you to the finish line in this race! There are, as you will learn, several steps involved, each time consuming in their own right. BUT the results are well worth the effort! As you schedule your SEO Program, you will want to allot at least six months to accomplish the task!

MYTH #3: You can accomplish SEO for Free!

The confusion in this realm is the fact that visitors come to your site for free, but the competitive nature of SEO mandates that you either hire professionals to achieve the rankings you desire, or that you plan on investing huge amounts of time and energy to accomplish SEO to your satisfaction!

The myths aside, SEO can be a tremendous boon to the success of your church. If you, through your SEO efforts, you can attain a #1 ranking on a Google search you will get a lot of click through traffic! This may lead to visitors  who will, of course, greatly “enhance the chance” of your church growing!

Understanding that there are hundreds, if not thousands, of words related to a church, your goal is to make sure that yours shows up for as many of these words as possible when a potential parishioner is searching them, and that is where your keyword research that we discussed in Part II comes into play!

While the Internet is evolving daily, SEARCH ENGINES is one of the two items that tends to remain constant. Being well positioned allows people to discover exactly what it is that your church has to offer. To better understand this concept, consider the Internet a Super Highway with millions of people zooming along it every day. Your SEO program serves as a  billboard, advising them of what awaits if they will take the “proper exit” and wind up at your place! Unless they can find you, however, they will always be “potential parishioners ” and never “your parishioners!” If you aren’t showing up in searches, you don’t have a Billboard!  The first step is to conduct a keyword research project, which will allow you to find the right terms in order to have a website that is optimized!

As you can see, targeting keywords can lead to more visitors, which strengthens your church outreach. I know this may all seem overwhelming, and would suggest that if you have any questions that you e-mail Randall Mains at randall@pathmakermarketing.net, as he is more of an expert in this realm than even I am. 

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Does Your Blog Contain Winnable Keywords?

Blogging is a wonderful way to impart pertinent information to the rest of the world.  And, as a result, many people are taking advantage of this avenue of expression.  If you are in business, however, and you want to let your blog “work” for you, you probably need to adhere to a different set of “rules” than the individual who is simply blogging as a hobby, to vent frustration,  or to seek an audience to pontificate to.  For the sake of this article, let’s refer to the business blogger as a “Professional Blogger,” and the casual blogger as a “Social Blogger.”

    The Social Blogger, typically, is mostly blogging for fun.  As a result, they blog when they have a few extra minutes or when they get around to it, and they blog about a myriad of topics.  One day they may write about the wonderful new restaurant they ate at the night before, and three days later they might vent about how poorly their favorite baseball team is doing.  They will discuss the high price of gas, or how they have begun their Christmas shopping earlier this year.  While their thoughts and approach might be very focused, even profound,  in each individual blog, they tend to take a “shotgun” approach where their choice of topics is concerned – – spreading a wide range of thoughts to their reading public.

    The Professional Blogger, on the other hand, can’t pursue such a haphazard approach to their blogging – – or at least they shouldn’t.  Rather, the Professional Blogger needs to be blogging with a specific purpose in mind, always mindful of the fact that their blog site should strive for a depth of content in what they write.  Their blogging has to be intentionally focused on areas of expertise – – they must also purpose to provide a steady flow of content posts per week.  They must continually be adding quality content to their blog site, always bringing readers back for more.  They must not be lackadaisical about this – – they are using this as a major part of their marketing plan and therefore must attend to it religiously! 

     The Professional Blogger needs to be targeting keywords that they want to win a Page One ranking on in Google, Yahoo or Bing.  Once these target terms are determined, they pursue these top page rankings by creating best in class content surrounding those keywords, and, as a result, they also establish themselves as an expert in their field. 

     While it may seem easy to identify keywords you want to write about, the real trick is to isolate the “winnable” words or phrases, since what’s most important is picking terms to blog about that both relate to your expertise, and have some capacity to win you a Page One Ranking. Page One rankings will get your blog qualified visitors, who may convert into names to your email list, qualified leads, product or service buyers, donors, etc.

     The subtlety of finding Internet success though, can find you, like the old TV character Maxwell Smart, “missing it by just that much.”  Let me give you an example.  

     Suppose you want to win a page one ranking for “e-mail fund raising,” You already have a wealth of knowledge on the subject, and have been most successful in helping clients with the endeavor.  You now, however, want to use the Internet to “recruit” new clients, and decide that blogging is the route to go.  So, you diligently begin adding appropriate keyword content to your blog and, lo and behold, nobody is beating down your door to have you help them.  The reason?   People are not searching on line for “e-mail fundraising,” they are searching for “ephilanthropy” – – by the millions!  

Obviously, this scenario could be frustrating to the point of devastation!  To determine the keyword marketing terms to pursue, you can either hire a Premier Blogging Service firm such as Randall Mains company Pathmaker Marketing, or you need to invest hours, days, or possibly weeks to research them yourself, using Google’s Keyword Tool or something similar (To learn more about this, read my upcoming blog, How to do Strategic Keyword Marketing Research for Your Blog).  

Determining your area of expertise should, at least theoretically, be a little easier.  However, you may want to take a broad term and “narrow down” your area of expertise.  Let’s use our example of “e-mail fundraising.”  Fundraising, obviously, is a term used by non-profit organizations.  Now, you may want to concentrate on e-mail fundraising for churches.  To be more specific, you may want to be an expert on e-mail fundraising for churches with under 500 members.  Once you make the determination of what you want your “niche” to be and you have accurately identified the marketing keywords you want to win pages for, you can begin to employ your blogs as a valuable sales tool! (Don’t miss my next blog, 5 Critical Steps to a Successful Blogging Initiative!)

The bottom line is this: when blogging, be targeting keywords that you’ve thoroughly researched so that you know you can win page one rankings that will get you readers.  That process is called Keyword Marketing, and it can pay off in spades for you.

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10 Tips for Successful and Effective Internet Marketing #9-11

In this fifth of five blog posts, I’m providing you with 10 Internet Marketing Ideas that will help you be successful online.  Some are practical, some are philosophical, but they are all intended to help you be more successful with your small business marketing strategies. Here are numbers nine and ten, plus a bonus eleventh key to effective internet marketing:

9.    TIMING CAN BE EVERYTHING – To effectively Market certain products we need to have a real grasp of our Target Market.  You will, for example, be able to sell Christmas Program Packages to Pastors – but not in January!!  Typically, they begin their search for Christmas materials shortly after the Fourth of July.  Proper “timing” may also help determine what gives you the greatest sales success at any given time may be.  If you are not familiar with the seasonality factors in your products or business, then determine them.  Proper timing for your offers can bring in substantial results!

10.    TALK WITH YOUR AD VENDOR – Your vendor may not know your line of business as well as you do, but they are seeing advertising results across many clients and industries that you do not have access to, and they will be able to identify trends that are working and universal strategies or tactics that are being effective for other clients of theirs.  Talk with them. Pick their brains. Get the input and feedback on your campaign.  Ask questions.  They may be able to give you those extra tidbits of helpful advice that gets your campaign over the top.

11.    DON’T BE A JOHNNY COME LATELY – Avoid last minute stuff. Many mistakes get made because you are rushing to meet a deadline and everything is coming together at the very last possible moment.  Avoid that pattern.  It leads to errors and oversights.  You need to get your strategies ironed out in advance, and then develop your designs, then budget time for reflection.  Give yourself a day or two in the schedule to reflect on what you’ve done and how it could be improved. Sometimes we’re so caught up in the details we can’t keep a perspective on the big picture. You prevent this tunnel vision by ensuring you have that one extra day or two to reflect on your work and make sure it really hits the mark, and has all the components it needs to be a successful online advertising campaign for your company.

For further internet marketing ideas, or tips for fundraising professionals, visit Pathmaker Marketing, or call Randall Mains direct at 623-322-3334.

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10 Tips for Using Google Image Search in Search Engine Optimization

Be sure to include images in your search engine optimization efforts. You can get even more visitors to your website by properly preparing and coding your images. The reason is that properly prepared and coded images will be found and indexed by search engines, thereby increasing your search engine rankings. Here are some tips.

1. Use high quality images that are optimized for the web.
If your images get picked up by Google Images, more webmasters will link to crisp, clear photos, resulting in more people click on your photos and ultimately to your website. Also specify a width and height in the HTML to help speed up the length of time it takes your page to load into a browser. Pathmaker Marketing‘s professional search engine optimization services take into account the user experience, which ultimately results in more visitors and more conversions of visitors to business assets.

2. Give all images a descriptive title using your keywords.
rose.jpg is much more descriptive than img010609.jpg, and if “rose” is one of the strategic keywords you use for search engine optimization, you’ve increased the incidence of that keyword on your page. If you’re a florist who sells roses, daisies, carnations, etc., people doing a search for roses might be more likely to find your site if you use a more descriptive image name that uses your keywords. In its search engine optimization services, Pathmaker Marketing will help you research keywords that not only are strategic but are more likely to help you increase your page rankings.

3. Always use descriptive <ALT> tags, preferably using your keywords.
ALT stands for alternate text. If your link to the image breaks, or if people have images turned off in the browser or email client, they can still see a description of what you wanted them to see. But an additional useful feature of the <ALT> tag is that you can benefit from them in search engine optimization. Search engines will “see” what’s in your photos because of your <ALT> tags. If your photo is rose.jpg, and Rose is not a flower but a person who owns a bicycle shop named Guthrie’s Bicycle Shop (which is also a keyword), the <ALT> tag might be <ALT=”Rose at Guthrie’s Bicycle Shop”>. Google warns against “stuffing” the <ALT> tag with keywords. Avoid something like: <ALT=”schwin shimano Windsor mountain bike”>. Sure, these might be the types of bicycles Rose sells, but none of them are in the photo. If she’s sitting on a Windsor mountain bike you could put that in the <ALT> tag: <ALT=”Rose at Guthrie’s Bicycle Shop sitting on a Window mountain bike”>. Just be sure everything is in context.

4. Never put captions inside the image.
Sure, it makes it easier to keep your caption where you want it if you include it in the image itself, but it’s a really bad practice for search engine optimization. Put copyright info inside the image if you want, but not your descriptive keywords. Keep those in the HTML.

5. Opt toward JPG images when appropriate.
There are various types of image files, including GIF, PNG and JPG. Some older browsers don’t read PNG images well yet, and some search engines default to looking for JPG rather than the other two mentioned. That means the search engine is more likely to recognize your photo as a photo if you use the JPG format.

6. Put your images as close to the <TITLE> tag as possible.
If the title of your page is <TITLE=”Rose at Guthrie’s Bicycle Shop in Podunk”>, and someone is searching for “bicycle podunk”, your page could get picked up. If your <IMG> tag says <IMG src=”www.someplace.com/images/rose.jpg” ALT=”Rose at Guthrie’s Bicycle Shop in Podunk”>, and it is close to the <TITLE> tag (at the top of the page), the <IMG> tag reinforces the <TITLE> tag to help improve your page rankings. 

7. Use strategic keywords in all links to the photo.
“Click here” is a good action phrase that people are used to seeing and therefore know what to do when they see it. But “See a picture of Rose at Guthrie’s Bicycle Shop” uses your strategic keywords while also using an action phrase that people can quickly figure out what to do with.

8. Register your webpage at Google Webmaster Tools and tag them with Google Image Labeler.
Google Webmaster Tools is a free service that allows webmasters to optimize and check the indexing status of their sites. It’s located here: http://code.google.com/apis/webmastertools/. Google Image Labeler is located here: http://images.google.com/imagelabeler/. 

9. Provide context and relevance.
If your photo and everything that describes it is of Rose sitting on a Windsor mountain bike at Guthrie’s Bicycle Shop in Podunk, it won’t help if the page content is about studying Japanese in Los Angeles. This will just send a confused message to search engines, and it could do more harm to your rankings rather than good.

10. Protect your images in a way this is friendly to search engine optimization.
You can put copyright info in the image, and some people also include a watermark. Most people don’t mind the copyright info, but watermarks could result in webmasters not linking to your photos. Google also recommends providing a snippet of HTML for people to use to give you attribution when embedding your image on their page. Be sure to include a link to your page on that snippet. This will increase visits to your site also.

Pathmaker Marketing offers search engine optimization services along with non profit fundraising services, Internet business marketing promotion and more. See how Pathmaker can help you, whether you’re looking for a non profit consultant or other Internet business marketing promotion. Click or give us a call at 623-322-3334.

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10 Tips for Getting Higher Rankings in Search Engines

Search Engine Optimization is a specialized field that helps your website get higher rankings in search engines. Your goal in search engine optimization is to capture as much of the page 1 real estate in searches relevant to your business. Whether you’re developing a new website or updating an existing site, you should keep the following guidelines in mind as new content is developed and coded.

1. Structure your site appropriately to be found by search engines.
Google webmaster guidelines say that your site should have a clear hierarchy and text links. Every page should be reachable from at least one static text link.

2. Make navigation easy and clear.
Google recommends a site map with links that point to the important parts of your site.

3. Remember that “content is king.”
It’s easy to get bogged down in attempt to make the site look great and forget that search engines are looking for content, not looks. Google recommends that you create a useful, information-rich site, and write pages that clearly and accurately describe your content.

4. Think Through and Liberally Use Appropriate Keywords.
Google recommends that you think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Pathmaker Marketing can help you carefully research keywords; we regularly uncover keywords for our clients that they may not have thought of and that have a higher likelihood of being found in search engines. Call us at 623-322-3334 to see if we can help you do a more thorough job of researching appropriate keywords for your business.

Designers love to create headlines in fonts that aren’t available in HTML. They do it by making your headlines images, and this is one sure way to harm yourself when it comes to search engine rankings. Google recommends that you use text instead or at least use the <ALT> tag to include a few descriptive words of the image.

5. Make sure <TITLE> and <META> tags are used appropriately.
These are HTML codes that search engines look for when ranking sites. The <TITLE> tag should not be the same for every page of your site (for example, merely the name of your company). It should contain keywords that have been carefully researched. <META> tags contain specific information that search engines look for when deciding what each page of your site is all about. There is a <META> tag for description, and you should supply your coder with a short paragraph to describe why someone would want to visit this page of your site – it may not be used in ranking, but it could be displayed under the title of the page to help potential visitors decide if they want to click on your listing. These should contain words that actually describe the page content to avoid being penalized by search engines.

6. Check for broken links and correct HTML.
Your will severely hurt your rankings in search engines if you have broken links in your site or if your HTML cannot be read by search engines. Your coders need to be sure to check all code and clean up any extraneous codes left by edits or inserted by HTML generators. Several people should click on every single link in the site to make sure there are no broken links, and it should be re-done every time the site is edited. Also, Google recommends keeping down the number of links on any given page to fewer than 100.

7. Keep parameters short on dynamically-generated pages.
These are pages that are automatically generated from a database. The URL of this type of page will have a “?” in it. Google warns that not every search engine spider crawls dynamic pages as well as static pages and recommends that the parameters be short and few.

8. Be straightforward in your site structure.
Some sites create multiple pages, subdomains, or domains with substantially duplicate content thinking they’ll trick search engines into believing there is more content on the site than there is. You’ll get found out of you do this – so the best advice is to avoid it. Google recommends that you avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content. If you site participates in an affiliate program, you need to develop your own content that adds value and gives potential users a reason to visit your site rather than the hundreds of others who also participate in the same affiliate program.

9. Make your photo captions text rather than embedding inside an image.
Search engines can’t read text that is part of an image. There rarely is a case when you need to make a photo caption part of the photo, and you’ll benefit in search engine rankings if you keep the captions to HTML text.

10. Use <ALT> tags and descriptive names for all photos and images.
This was briefly discussed with the tip about headlines. All images should have an <ALT> description so search engines will consider the images when ranking your site. These tags need to contain useful information about the subject matter of the image. You also need to use photo names that describe the content. Google states, “my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG.” 

Pathmaker Marketing offers a full range of website design, search engine optimization services, fundraising services, Internet business marketing promotion, Christian marketing, non profit fundraising and more. We would be happy to discuss with you how we might be able to help you get the highest rankings in search engines or any other topic about your fundraising needs. Give us a call at 623-322-3334.

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Top 10 Church Outreach Ideas for the Internet-eWelcome Series

7. Developing an Electronic Welcome Series for Your Church Visitors is our 7th of Ten Top Church Outreach Ideas for the Internet.

Whenever you welcome someone new to your church, it is likely that you have a team ready to make sure the new person feels welcome. They serve him coffee, exchange sincere pleasantries and ask for his contact details. Your church does this to make sure that the newcomer comes back to your church and becomes a regular attendee and active participant.

Using the same analogy, your church website can strategically welcome and interact with your first-time and returning visitors by offering them something “ministerial” in exchange for their basic contact information.

There are many ways to do this. For example, you can offer free Christian e-books, spiritual gifts tests, MP3 files of your best sermons, invite them to read your ministry blog, or install a prayer wall where they can leave their prayer request (like we mentioned in an earlier post). In exchange, the website visitor would simply have to provide basic contact information: First Name and Email Address.

Typically, once they have requested your special free offers, your system will have a triggered set of email messages that automatically go out at pre-established intervals: one week later, two weeks later, etc. Each email is designed to get those newcomers further acquainted with your church and encourage them to return, possible even get further involved.

Each auto-responder email message is designed to welcome the newcomer to a different aspect or your church or ministry, and of course, encourage them to get involved. Why not collect email and snail mail addresses on church visitors in exchange for a Welcome Kit about your church, then place those emails into your electronic welcome series?

Some good real-time examples of this practice can be found here:

Gregory Dickow Ministries (Or, see Sign up Now box upper right on Home Page)

Gregory Dickow Store

Jewish Voice Ministries

By developing an incentive-based e-welcome series, you can be assured that you will remain in contact with people who have shown in interest in your church outreach in person or on your website. This may not yield instant results in increased church membership, but you are establishing relationships with newcomers, who as long as they remain on your email list, are indicating that their interest remains. Plus, typical results show that for every 100 emails you acquire, 63% of those will also give you their full name and mailing address in exchange for a Welcome Kit from your ministry!

For a Free Demo on how this process works, contact Pathmaker at 623-322-3334.

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Top 10 Online Church Outreach Ideas-Facebook Bible Study

5. Enlarge Your Teaching Ministry with a Facebook Bible Study is our 5th of Ten Church Outreach Ideas for the internet.

The beauty of the social networks online, of which Facebook is the largest, is the capacity to reach new people with the message of the Gospel of Jesus Christ. One of the best examples of how this can happen is the Book of Romans Study Group. Get connected to that group just to see how a bible study leader can use a teaching curriculum to instruct a class of eager learners, comprised of part church attendees and part new comers from all around the world.

You can also enlarge your church outreach and teaching ministry online using the tools resident in your Facebook account. Following this study class, led by e-learning professor, Vickie Isaac, will give you some insights into how you can pull this off for your church. If you need further help, don’t hesitate to contact Pathmaker Marketing for assistance, and we’ll be happy to train you in the ins and outs.

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Top 10 Church Outreach Ideas for the Internet: Tweet Away

4. Expand your Teaching Ministry via Twitter is our 4th of 10 Church Outreach Ideas for the internet.

After two weeks on Twitter, my friend´s personal account has had over 100 followers. This means 100 people (whom are both friends and strangers) have been receiving updates about her activities, beliefs, thoughts and anything that she wants to inform her followers about.

Having a church social media account in sites like Twitter is an efficient use of your resources to reach out to your target audience. People who have personal accounts in these social network sites usually visit them at least once a day — many have their “tweets” sent right to their cell phones. Instead of finding out whether their acquaintances have started dating or broken up, wouldn’t it be more spiritually constructive if you communicated the new spiritual insights you are having as a pastor?

The beauty of using social media marketing for church outreach is that it takes minimal effort on your part to use their built-in features meant for virally spreading information. However, before signing on to just any social network, you should develop a strategy on what would be the most useful content to provide and how to leverage these opportunities wisely.

Since Twitter opens up an international audience for you, of which most of your followers will not be able to visit your church, you need to develop an appropriate strategy to use this tool. One strategic way Pathmaker uses Twitter @PathmakerServes is that we autoflow our blog content into our Twitter networks. This way, since we are committed to creating fresh content on our blog, that content is also populated across the internet via Twitter every time we update our blog. The bulk of our content is developed on our blog, while Twitter posts allow us to drive interested traffic to our blog site for further reading.

Churches should have a members site on Twitter for generating news of interest to current churchgoers, while opening up a second site with is specifically geared to be more “evangelistic” in its outreach, dealing with subjects of general interest to everyone, anywhere in the world.

For help in this regard, reach Pathmaker Marketing online, or for more assistance, cal 1-623-322-3334.

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Top 10 Church Outreach Ideas for the Internet: SEO Your Website

 3. Search Engine Optimizing (SEO) Your Website so Prospective Churchgoers Can Find You is our 3rd of Ten Church Outreach Ideas for the Internet.

I challenge you to open your web browser and type the following: churches in (name of your city).  Did you find your church website on the first page of results?  If not, ask yourself this question:  If you were a new family who recently move into the community, and you were Google searching for churches in your area, would you have the patience to browse through each and every page of the 800,000 results that showed up?  Most likely your answer would be no.

In order to maximize your church outreach, you must make sure that people know your church exists in the first place.  One of the best ways to do that is to SEO your website.  Having a website that is rarely visited by people outside your congregation is like owning a great book that you never got a chance to read just because you cannot find it.

An excellent way to ensure that your website shows up among the top results in web searches is by employing SEO techniques in your websites.  These steps include modifying your site content and code to be optimized for your targeted, relevant search terms (aka Keywords). It also includes link building to establish your website firmly within local searches on the internet.

Since SEO requires some technical expertise, it would be good stewardship to invest in hiring a search engine optimization agency like Pathmaker Marketing who can perform the necessary keyword research, copy and HTML code modifications, and submit your website to the search engines. The main takeaway here is if your website doesn’t show up in a Google search for: churches in (name of your city), then how is anyone going to find you online?

Rabbit Trail: if you Google search the name of your church and find you are listed at the top, don’t get too excited. Google would be remiss to NOT list you on a search for your name. It’s their entire job in life to deliver the most relevant results for the search that is performed.  The more important issue is when someone searches: church in (your city), or churches in (your city), or best churches in (your city), etc, etc, do you show up. If you don’t it’s time to SEO.

Get your church website search engine optimized so that you show up in the list of Top 10 results, where people can find you, and enjoy the visitors you receive as a result.

For a free consultation in this regard, visit this Pathmaker webpage:

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