Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. Here are some benefits that could help you consider internet marketing.
An expertly crafted Internet marketing campaign can open up a whole new world of opportunities for your business. We can help you grow your business through Internet Marketing www.pathmakermarketing.com
Make no mistake about it, we do live in an entertaining world! And, whatever entertains us the most is going to get our attention. That is why the talented e-mail marketing experts at Pathmaker Marketing LLC stand ready to help you design and employ a major technological breakthrough – – Animated E-Mails!
One of the main things that you need to know, and keep in mind, regarding Animated E-mails is the fact that the methods used to generate Animation on a Web page are restricted for an E-Mail. For example, websites can use FLASH, JAVA and a variety of other technologies. With E-Mails, however, the major technology is Animated Gifs.
Most professional email marketing services will tell you that Animated Gifs is “old school,” and has been around for quite some time. Like most forms of technology, there are a number of people around who dabble in this particular medium without being really proficient in it. That’s where Pathmaker Marketing LLC , an email marketing firm, comes in— as they are qualified, experienced, and immensely prolific!
While Animated Gifs is “the way to go,” it is not without its restrictions. For example, a Gif with a lot of frames creates a large file, which causes the E-Mail to load slowly. In a day when two seconds seems like an eternity, a slow opening E-Mail runs the risk of immediate deletion. Too, while most E-Mail Boxes will display Animated Gifsjust fine, Outlook 7 is an exception.
Still, within these parameters creativity can abound. Check out the addresses below to see some of the better Animated Gifs currently on the Internet:
Pathmaker Marketing LLC recently accepted the challenge of something totally spectacular – – including a countdown within a client’s E-Mails! The process began by creating a countdown for their Website (for an example of a countdown on a Website go to http://www.flashxml.net/countdown.html). With a visual style to work with we were able to develop animation for their E-Mails, and were able to dovetail it with their Website countdown (http://jerusalemprayerteam.org/email/archive/0818.asp). While it appears that the countdown is actually taking place in the E-Mail, this is an illusion that we created, giving only the impression of a countdown. This was accomplished by using only fifty-three (53) frames, thus making it a manageable size.
To learn how, exactly, you and your Company can benefit from an Animated E-Mail Program prepared by an email marketing specialist you need to contact Pathmaker Marketing LLC to schedule a private phone conversation as quickly as possible. After all, you want to entertain everyone you send E-Mails to!
If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best. That’s why email Marketing Specialists have done the leg-work to identify and research the various ESPs to determine which one will serve you best.
Unbeknownst to many, ESPs fall into three levels: Entry, Mid, and Elite. Following is a sampling of ESPs in each category:
Typically, unless your Mailing List exceeds 10,000 you need not go above the “Entry” Level. With this information in mind, email marketing experts can evaluate your needs and help you determine which ESP would be best foryou! If you are involved in Professional email Marketing, choosing the correct ESP is a must!
Make no mistake about it, in this day and age you need to get into an ESP if you haven’t already done so, and many direct mail marketing firms, like Pathmaker Marketing LLC, stand ready to help you select the one best suited for your needs. If you are already in one, they can help maximize its use to increase your level of success!
To learn how, exactly, you can involve yourself with the ESP that will best meet your needs, you need to contact an email marketing professional like those at Pathmaker Marketing LLC to schedule a private phone conversation as quickly as possible. After all, reaching people via the proper ESP is an important step in ensuring email Marketing success, and can be easily accomplished with the help of an email marketing company like Pathmaker Marketing LLC! If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best. That’s why email Marketing Specialists have done the leg-work to identify and research the various ESPs to determine which one will serve you best.
If yours is an enterprise that can be considered “B to C” – Business to Consumer – then E-mail Marketing is something that you not only need to be aware of, but need to be participating in. This is especially true if “coupons,” or special offers/special events serves a vital role in your Marketing Program. With Restaurants and certain Retail Shops, E-Mail Marketing is pretty apt to be your ticket to “Marketing Paradise.” It can work well for churches as well!
In order to explain the process in detail, let’s use a Restaurant and a church as our examples as to how the program works. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing Program: Building your contact list and coming up with viable offers to send to your list. The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant, you might offer a “2 for 1” coupon, or a “20% Off” your next order when they sign up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they “enroll” with you. A Church might offer a free White Paper on Prayer or How to Enjoy Better Family Life for signing up.
Once you have a list to work with, you can start your E-Mail Marketing Program. You might send out coupons for Karaoke Night, or for Holiday Discounts, or maybe even to join you for Monday Night Football. It is important to remember that an E-Mail Marketing Program is primarily to provide your business with “spikes,” corresponding to the event or holiday. Inasmuch as E-Mails tend to have a short “shelf life,” these are good for “short term” promotions.
Churches might want to offer an invitation to a special Holiday Service or even a “Movie Night” or special musical presentation. Again, the idea is to get people into the church so that you can determine what their needs are and how you can help meet those needs.
Regardless of the type of business you own and/or are promoting, there are several important facts you need to keep in mind when building your E-Mail Program. Most importantly, perhaps, is the fact that you will want to design your coupons in HTML. This not only allows you to develop and forward an “attractive” coupon that will render properly, it also provides you with the means to “track” your E-Mails, allowing you to know how many of them are being opened and even how many recipients are “clicking through.”