Proper Business Etiquette is as much a part of the business world today as it ever was, and that is just as true in regard to the Internet as any other business aspect! Fortunately, the email marketing experts at Pathmaker Marketing LLC are the virtual Emily Posts of Internet Etiquette! And, we stand ready to help ensure that anyone who visits your website is treated appropriately, wooing them back as not only interested parties but as actual clients!
As you have undoubtedly already surmised, you want to be sure to properly respond when someone visits your Website. For example, if they take the time to fill out a form or survey, it would behoove you to send an e-mail thanking them, and also provide them with a special gift! Your “thank you” e-mail should be something that is both eye-catching and memorable. With such an e-mail you will indicate to the recipient that, though you don’t know them yet, they are already important to you!
The “special gift” can be a downloadable White Paper that elaborates on how you and your company can assist them. This White Paper should not only elaborate on the services/products you offer, but also convince the reader at the very least they should give you and your company a closer look!
Contact with your “visitor,” however, should not end there! Your first follow up to your initial contact should probably come in the form of a coupon for their first order. This could be either a “percent off,” or perhaps a free gift with the purchase of an established amount on their first order.
How many contacts should you make? An email marketing specialist will advise you to always keep in mind that the basic concept in using the “Welcome Series“ is to get beyond the “Acquaintance Stage” and get people “up to speed” in regard to what you do and who you are! Your goal is to get people involved with your company as soon as possible and as much as possible!
Keeping in mind that this program is to help you develop a relationship with your customers, the “Welcome Series” program works equally well with Businesses and Charitable Organizations. In either case, this program does, in fact, get people up to speed in regard to what you do and who you are!
Perhaps the best way to envision what the “Welcome Series“ helps you accomplish is through the use of the Development World’s “Pyramid Model.” In that particular Model, the “base” is where most people who contact your company/organization are located. The more involved they become with you, the further they “move up” the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid, where you have become an integral part of their world!
You may have noted that many companies and/or organizations already have a “Welcome Series” that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can coordinate the two rather easily. With the transition of our world to the electronic age, this might be an excellent way to make the transition from “snail mail” to “e-mail!
To learn how, exactly, you and your Company can benefit from an E-Welcome Program you will want to contact an email marketing firm sooner rather than later! After all, you want everyone to reach the pinnacle of your Pyramid!