Silly Rabbit – – Twitter Is NOT Just For Kids!

If a man could have a dollar for every misconception regarding the various aspects of Internet Marketing he wouldn’t have to involve himself with Internet Marketing! Case in point – – I was jawing a bit with a friend of mine and he said, somewhat disgustedly I might add!, that whoever invented Twittering ought to be shot. I was a little taken back, of course, and asked him why. His explanation really blew me away! Twitter, he explained, is nothing more than another application of the Internet to take up a teen-ager’s time. It has, he went on, no practical application for business and, as a result, was a colossal waste of creative energy.

He paused, waiting to see what my response would be. He is aware, of course, that I am affiliated with Pathmaker Marketing and had been introduced to Randall Mains, Pathmaker’s founder and one of its creative geniuses by another staff member, Karen Randau. The sly grin that began to creep across his face made me wonder if his earlier statement was a reflection of how he really felt, or if he was just trying to get my goat. Whatever his motivation, I opted to choose this as a challenge for me to defend my position as an expert in the realm of Internet Business Marketing Promotion, and decided if I couldn’t dazzle him with my brilliance I would at least baffle him with my bull crap!

“Do you know who created Twitter, and why?” I asked, knowing that he didn’t. Not waiting for an answer, I explained to him that back in 2006 Jack Dorsey was conducting a brainstorming meeting for Odeo. His goal, he has since shared, was to create a Short Message Service (SMS) where the best, freshest, and most relevant information could be shared between people. He and his group viewed Twitter not as a social network, but as an information network. In fact, I went on, really starting to get into it, today Facebook is the number one Social Network while Twitter is the number one micro-blogging network.

It was close, but at that point I figured my grin was bigger than his! Others near us were becoming intrigued with what I was sharing, and I realized that my friend’s whole intent was to make us the center of attention. Warming to the challenge of monopolizing the whole room that he had set up for me, I continued with my barrage of techno-talk, consciously trying to submerge the entire room with a tsunami of verbiage!

You see, I went on, Dorsey and his staff liked the SMS aspect of what they were developing. They felt it most beneficial that you could both update, and receive, your information from anywhere. As they continued their brainstorming they realized they would be crating quite a buzz – – and decided they wanted to capture that concept in the name they came up with. Someone suggested that you would be buzzing your friend’s pocket – – an actual physical sensation. As the name-storming continued they came up with “twitch,” but felt that was not a good product name because it doesn’t bring up the right imagery. A member of the team grabbed a dictionary and began looking at words that were around “twitch,” and came up with Twitter. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And according to Dorsey, that’s exactly what the product was.

I took a long pull from my glass of cola and stole a glass around. We had ‘em, no doubt about it. While the whole room may not have been hanging on my every word, everyone was listening for they realized this was a wealth of information that they could deposit in their memory bank for future withdrawal. I smiled, as I nodded and winked to my friend as I prepared to leave, knowing that my parting shot would garner more than one groan from those present.

“This has tremendous business ramifications,” I shared. “Give me a call and I’ll explain them to you!”

To learn how you can use Twitter to promote your business, perform keyword marketing, or use it in conjunction with targeting keywords, contact Pathmaker Marketing. After all, you may find the program so exciting that it will set your heart a twitter!

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I Want Steak — Not Spam!!

One of the most dangerous things we can fall victim to is thinking we know more about a topic than we really do. This happened recently with a friend of mine. He knows of my involvement with Pathmaker Marketing, and, like everyone else, he would like a piece of the Internet pie. My first word of advice to him was to consider e-mail marketing, at which he wrinkled his nose, nodded his head back and forth, and looked as though I had just kicked his dog. A little surprised at his response, I asked him what was wrong and he shared with me that he believes all e-mails, and thus e-mail marketing, is little more than spam. He further went on to add that most everyone he knows feels the same way and want nothing to do with e-mail marketing. Then I asked him why he had some pretty interesting comments.

First of all, he explained, for the most part all you get is junk mail. He got quite worked up in regard to this issue, pointing out that with at least “snail mail” the marketer has to invest in the printing and postage of the piece and that helps hold down the quantity you get at least a little bit. With the Internet, he went on, people can send out stuff with virtually no expense to them, so nearly everyone is doing it. I

I waited patiently until he finished – – he is, after all, a friend. When he simmered down to where I figured he could at least grasp what I was about to say, I asked him why he thought so many people were using e-mail marketing. He pondered that for a while and then reluctantly admitted because it must work for them. I agreed, and also pointed out that another reason he might want to consider the program is because he doesn’t have to invest a small fortune like you do with direct mail.

I could see in his eyes that he had now made this a point of debate between him and I, and he felt as though he had lost round one. Liking a challenge myself, I waited to see what he came up with next.

“What about information stealing?” he countered.

What about it, indeed! I asked him if he intended to steal anyone’s information. He replied with a horrified look that I immediately translated to mean “of course not!” I pointed out to him that we have had con men ever since the devil convinced Eve to take a bite of that apple, but that didn’t make every fruit salesman evil. I agreed with him that individuals using the Internet need to use caution and common sense in regard to the information they shared, but that no one should be paranoid to the point that they might miss out on a really good opportunity just because it came to them in an e-mail.

I had to smile when I recognized the look of resignation on his face. He had been convinced, though he originally had wanted to be, that e-mail marketing is still a viable way to get your business involved with the Internet’s potential. He will, of course, have to spend some time to learn the “do’s and don’ts” of e-mail marketing. The best way to do this, of course, is to contact Pathmaker Marketing and learn from their years of experience and wealth of expertise. To learn more about the value of email marketing or email fundraising visit this link today.  To see a Case Study of a successful email fundraising client, go here.  After all, there is just as much “steak” out there as there is “spam.”

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