Top 10 Online Church Outreach Ideas-Facebook Bible Study

5. Enlarge Your Teaching Ministry with a Facebook Bible Study is our 5th of Ten Church Outreach Ideas for the internet.

The beauty of the social networks online, of which Facebook is the largest, is the capacity to reach new people with the message of the Gospel of Jesus Christ. One of the best examples of how this can happen is the Book of Romans Study Group. Get connected to that group just to see how a bible study leader can use a teaching curriculum to instruct a class of eager learners, comprised of part church attendees and part new comers from all around the world.

You can also enlarge your church outreach and teaching ministry online using the tools resident in your Facebook account. Following this study class, led by e-learning professor, Vickie Isaac, will give you some insights into how you can pull this off for your church. If you need further help, don’t hesitate to contact Pathmaker Marketing for assistance, and we’ll be happy to train you in the ins and outs.

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Top 10 Church Outreach Ideas for the Internet: Tweet Away

4. Expand your Teaching Ministry via Twitter is our 4th of 10 Church Outreach Ideas for the internet.

After two weeks on Twitter, my friend´s personal account has had over 100 followers. This means 100 people (whom are both friends and strangers) have been receiving updates about her activities, beliefs, thoughts and anything that she wants to inform her followers about.

Having a church social media account in sites like Twitter is an efficient use of your resources to reach out to your target audience. People who have personal accounts in these social network sites usually visit them at least once a day — many have their “tweets” sent right to their cell phones. Instead of finding out whether their acquaintances have started dating or broken up, wouldn’t it be more spiritually constructive if you communicated the new spiritual insights you are having as a pastor?

The beauty of using social media marketing for church outreach is that it takes minimal effort on your part to use their built-in features meant for virally spreading information. However, before signing on to just any social network, you should develop a strategy on what would be the most useful content to provide and how to leverage these opportunities wisely.

Since Twitter opens up an international audience for you, of which most of your followers will not be able to visit your church, you need to develop an appropriate strategy to use this tool. One strategic way Pathmaker uses Twitter @PathmakerServes is that we autoflow our blog content into our Twitter networks. This way, since we are committed to creating fresh content on our blog, that content is also populated across the internet via Twitter every time we update our blog. The bulk of our content is developed on our blog, while Twitter posts allow us to drive interested traffic to our blog site for further reading.

Churches should have a members site on Twitter for generating news of interest to current churchgoers, while opening up a second site with is specifically geared to be more “evangelistic” in its outreach, dealing with subjects of general interest to everyone, anywhere in the world.

For help in this regard, reach Pathmaker Marketing online, or for more assistance, cal 1-623-322-3334.

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Top 10 Church Outreach Ideas for the Internet: SEO Your Website

 3. Search Engine Optimizing (SEO) Your Website so Prospective Churchgoers Can Find You is our 3rd of Ten Church Outreach Ideas for the Internet.

I challenge you to open your web browser and type the following: churches in (name of your city).  Did you find your church website on the first page of results?  If not, ask yourself this question:  If you were a new family who recently move into the community, and you were Google searching for churches in your area, would you have the patience to browse through each and every page of the 800,000 results that showed up?  Most likely your answer would be no.

In order to maximize your church outreach, you must make sure that people know your church exists in the first place.  One of the best ways to do that is to SEO your website.  Having a website that is rarely visited by people outside your congregation is like owning a great book that you never got a chance to read just because you cannot find it.

An excellent way to ensure that your website shows up among the top results in web searches is by employing SEO techniques in your websites.  These steps include modifying your site content and code to be optimized for your targeted, relevant search terms (aka Keywords). It also includes link building to establish your website firmly within local searches on the internet.

Since SEO requires some technical expertise, it would be good stewardship to invest in hiring a search engine optimization agency like Pathmaker Marketing who can perform the necessary keyword research, copy and HTML code modifications, and submit your website to the search engines. The main takeaway here is if your website doesn’t show up in a Google search for: churches in (name of your city), then how is anyone going to find you online?

Rabbit Trail: if you Google search the name of your church and find you are listed at the top, don’t get too excited. Google would be remiss to NOT list you on a search for your name. It’s their entire job in life to deliver the most relevant results for the search that is performed.  The more important issue is when someone searches: church in (your city), or churches in (your city), or best churches in (your city), etc, etc, do you show up. If you don’t it’s time to SEO.

Get your church website search engine optimized so that you show up in the list of Top 10 results, where people can find you, and enjoy the visitors you receive as a result.

For a free consultation in this regard, visit this Pathmaker webpage:

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Top 10 Church Outreach Ideas for the Internet: Prayer Walls

2. Installing an Interactive Prayer Wall to Expand Your Prayer Ministry is our 2nd of 10 Church Outreach Ideas for the Internet.

A prayer wall is an interactive site where people can write down their prayer requests or praise reports. Installing a prayer wall is a good way to both expand your church outreach to the unchurched as well as to develop deeper fellowship among your members.

Good prayer walls are easy-to-use, interactive and have features which ensure that spam robots do not post unrelated matters. Through prayer walls, your church has the direct opportunity to reach out to those who are clearly seeking prayer support, guidance and direction.

A prayer wall can also be used to ask your members and followers all over the world to pray for specific requests. Examples of these specific intentions include praying for the church leadership, seeking guidance about planting new churches or praying for missionary families.

You and your church leaders can also use this wall to see what matters concern your church greatly at any given moment and that may even enable you to strategically choose your next sermon series or outreach emphasis.

Prayer walls have great outreach possibilities if planned and executed well. Good examples of prayer walls online include those of the following not for profit organizations:

Gregory Dickow Ministries
Presidential Prayer Team 
Jerusalem Prayer Team

For a free quote on a Prayer Wall installation for your church, call Pathmaker Marketing at 1-623-322-3334.

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Top Ten Church Outreach Ideas for the Internet: Church Blog

Four years ago, I was a wreck.  I was an arrogant, self-involved person who proclaimed that she had no need for God.  I did not see the value of reading the Bible or being in fellowship.  Faith to me was nothing but psychological gibberish masked as religion.  I believed that the only person I should have faith in was me.

Fast-forward to today.  I am changed person.  I have become a person whose basic principles and beliefs are centered on the Bible.  I am an active member of the church who often volunteers to make sure its activities go well.  I sing in the choir, host Bible studies, share the Gospel and invite my family and friends to church.

So, what happened between now and then?  Well, I literally and figuratively searched for God on the internet and was led from one website to another.  Finally, all the information I collected in my head translated into spiritual grace moving in my life.

I believe that I was not the only one searching for God at that time.  I am blessed that my search led me to my salvation.  But, wouldn´t it be a shame if there were someone like me in your area searching for your church but you could not be found?

This is why we are writing this – to make sure that your church is able to use the World Wide Web to upgrade your church outreach on the internet and to help your congregation grow both spiritually, in number and in resources. To that effect, we’ve compiled this list of Top 10 Internet ideas for Church Outreach and Online Marketing.

 1. Launching a Ministry Blog to Expand Your Outreach and Find New Friends is our 1st of 10 Church Outreach Ideas for the Internet.

A blog is an online commentary that can be read by an infinite number of people at any given time. There are many people out there who follow a couple of blogs on subjects that are of their interest.  Chances are you also read the blogs of your family, friends and mentors regularly.

To maintain a ministry blog is a exceptional way to speak and minister to a diverse, often international audience.  By writing down your current spiritual insights, excerpts from your sermons, or devotional thoughts, you can communicate powerful messages that would help your readers grow in their faith.  Additionally, you also get a chance to interact with many people as they share their own reflections or their point of view in your blog´s comments section.

Truly, a church blog is a wonderful way to enlarge your online ministry and get to know the thoughts of people both within and outside your congregation.  That being said, you must remember that there are over 50 million blogs out there.  Your ministry blog will easily get lost in cyberspace if you do not use the proper techniques that guarantee that you reach your target audience. So, how can you leverage your blog to expand your outreach while also establishing new friends?

Unless you have plenty of time to search engine optimize (SEO) your blog, you should avail yourself of a premier blogging service from Pathmaker Marketing.  It has costs associated with it, but it excels in so many ways beyond the free blog options available on the internet. The compended system in a effective internet marketing tool that helps you write keyword-rich blog content in a search-engine friendly manner. This powerful tool allows you to write one blog and then it populates (compends) your content across multiple “keyword” blogs, thereby saving you enormous time and effort.

It also automatically provides search engine optimization services for your blog (and each keyword blog), making them all friendly to Google, Yahoo and Bing.  Plus, you can have as many users as you’d like on your blog system, meaning your staff, associates, youth pastor, deacons, elders can participate too.

The goal of this church outreach tool is to get your blog to display in the Top 10 search results on your target keywords so that people find you online in internet searches. When your blog shows up in a Google display of results, you get reader traffic that can become new ministry friends, new church visitors, etc. As your church blog shows up in Google results, your blog truly becomes an outreach onto the internet, ministering to new people even as it encourages them to become ministry participants or church visitors. For examples, see:

Dr. David Mains´ blog is a 20-Keyword compended blog rich in keywords and spiritual content.

Or examine the Pathmaker Markering blog to see a 50-Keyword compended blog system in action.

You can also Google: Premier Blogging System

For a free demo: Call Pathmaker Marketing at 1-623-322-3334

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Effective Church Outreach on the Internet

Hard times tend to bring more people to church. According to a December 2008 article in The New York Times, evangelical churches around the country have experienced a swelling in their ranks by up to 50% with each recession cycle since 1968. This current recession is definitely no exception! So what can you do on the Internet to extend and leverage your church outreach efforts to reach both your new members and people looking for a congregation to join?

First, effective church outreach on the Internet necessitates a great website. That doesn’t mean bells and whistles. It means the site is easy on the eyes, offers simple and clear navigation throughout, and provides content that is both useful and fresh. 

Useful church outreach content answers the question, “What’s in it for me?” Sure, people need to know your service times, who is the pastor, and when to show up for upcoming events, but they also need to know why they should come to your church rather than the one down the street. What is it about the pastor, ministries, and congregation that will help the reader’s family get though these tumultuous times with peace and tranquility? How does your youth ministry influence the reader’s teens to stay out of trouble and grow in Christ?  How are people helped through grief, whether by losing a loved one or getting laid off from a job they held for 30 years? You get the picture. Speak to the reader, not yourself.

Second, effective church outreach requires that people can easily find your site, and they want to keep coming back. Once you have a website that speaks to the reader’s needs, there are some simple online church outreach strategies you might want to try.

  1. Sign-Up – You need an email list for the strategies below to work. You can ask people to provide their email addresses in various ways, including through your church bulletin. You can also invite people to sign  up online, asking for their first name and email address in exchange for some benefit, such as a free download of some kind … a special message, a regular eNewsletter, etc. The sign-up form needs to be located in the upper left of you home page because that’s where people’s eyes first go. The form needs to link to More Info on a dedicated landing page that outlines the benefits of signing up.
  2. Traffic Conversion – once you get people to sign up, then you want to pull them deeper into the goings on of the church. You can get more contact information by offering to send something in the mail … a book, a bookmark, a prayer journal, etc.
  3. eWelcome Series – This is an online church outreach version of your welcoming committee. The intent is to introduce people to your church and its ministries. You can send one email a week for 5 to 7 weeks. Each email introduces a different portion of the website or the church –all spelling out the benefits to the reader of the various aspects of your church, ministry, congregation, and church outreach.
  4. Autoresponder Plan – Pathmaker Marketing LLC has worked with a large church in Chicago that challenged people to fast from wrong thinking for 40 days. We helped them set up a 40-day autoresponder system to allow people to participate in the fast from wrong thinking and receive a daily email message about a topic from which they would fast for that day. What kind of multi-day message could your church develop to minister to people during these tough economic times?
  5. Prayer Walls – Pathmaker  has helped several ministries install an interactive Prayer Wall to their websites. This is an effective church outreach strategy because it specifically ministers to people in a non-threatening way, and it helps people realize that they are not alone. The Prayer Wall invites people to leave a prayer so others can pray for them – and of course to pray for others who have left their prayer requests and praises.
  6. Blogging Tool – Pathmaker uses a blogging tool that is a powerhouse for getting your website seen in search engines. It’s based on extensive keyword research. We help churches and ministries develop keywords that are strategic to their church or ministry, and then help them develop a blog that will maximize their church outreach by multiplying each blog entry into several entries that entice search engines to, “Come find me.” This not only increases the visibility of your site in search engines, it provides ministerial content that can benefit readers around the world.

The tough economic and political times in which we find ourselves have people searching for your church. Your church outreach efforts can be extended and leveraged when you employ the strategies listed above. Pathmaker is experienced in helping ministries implement these tools. Call 623-322-3334 to schedule a time to discuss how we might help you.

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