15 Easy Internet Steps To Get More Visitors To Your Church

Church MarketingThere is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and a message to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21st Century dawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATHMAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.

  1.  Launch Google Ad Words – – Target Geographically.
  2. Get your CHURCH found on Google by claiming your Google Place.
  3. Get your members to give your positive reviews on Google Places.
  4. Claim your Bing Listing.
  5. Claim your Yahoo Listing.
  6. Launch Facebook Ads – Target Demographically.
  7. O[pen a Facebook Page for your church.
  8. Get listed in the top 40 directories in your community.
  9. Get an account in Linkedin, the Top business directory.
  10. Get an account in the other top 9 business directories.
  11. Get a twitter account for your church.
  12. Get a flickr account.
  13. Open a channel in Youtube.
  14. Open a channel in Vimeo.
  15. Open up blog accounts in Blogspot, Typepad, Blogsome, Blogger, Etc.

AND HERE ARE THREE BONUS STEPS!!!!

  • Put out an email blast to a local email list.
  • Put out a send out card.
  • Take an AD in a local christian directory – Most have an Online Directory.

As an email marketing companyPATHMAKER MARKETING LLC knows that the above suggestions will work, if given the time to develop.  If you need a professional e-mail marketing firm to help you accomplish the above, PATHMAKER and Randall Mains stand ready to assist you.  To learn more, go to Pathmaker Marketing.

15 Steps To Add a Digital Outreach To Your Church

digital outreachUnderstandably, the first question that might come to mind is, “Why should we add a Digital Outreach to our church?”  Well, there are a host of reasons you might want to pursue new ideas for outreach, and the reasons for Digital Outreach are indicated below:

  1. You will have the ability to reach out beyond the confines of your church to a greater, broader community.
  2. If your church currently ‘serves” those in a ten mile radius, your Digital Ministry can go nationwide, or even international.
  3. It will allow you to better fill the Great Commission, per Acts 1:8 “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria and to the end of the earth.”
  4. Allow you a way of ministering to a vast mission field!

After wondering “why” to go Digital, the next natural concern is “what to do” to go Digital. You may want to establish a Digital Outreach Team, which will coordinate with those in charge of creating other ideas for church outreach.  Together, they can create a plan to implement all your outreach ministry ideas.  Following are fifteen suggestions to help you create a Digital Ministry.

  1. Launch Prayer Walls – An excellent way to facilitate outreach to people’s needs can be added to the website or church Facebook page.
  2. Establish an E-Mail Campaign – That people can receive for free, like “40 Days to a  Happier Marriage”.
  3. Set up a Facebook Page For your Church’
  4. Offer Free Downloads – White papers on various topics such as “Three Weeks to overcoming a Negative Thought Life” or “10 Biblical Steps to Getting your Financial House in Order.”
  5. Offer Electronic Bible Studies – “How to Establish & Improve Your Prayer Life.”
  6. Translate your Website into a Foreign Language – Preferably the predominant one in the area you serve.
  7. Turn Pastor’s Sermon Series into e-books’.
  8. “Stream” your Services on your Website and/or upload videos to You Tube’
  9. Place “Teaching Videos” on You Tube  – Pastor having a “conversational chat” on various topics via digi-cam.
  10. Develop an “Articles Archive” – Written on a variety of topics, you are basically creating an “Online Library”.
  11. Develop an “Online” Bookstore’
  12. Develop a “Bulletin Board Forum” to discuss various topics/issues.
  13. Establish an “e Learning Center” – Classes on virtually any topic:  Bible Studies.
  14. Create a “Christian Calendar” – Upcoming Events, Local & National.
  15. Have a Church Blog – Discuss current events and life today from a Biblical point of view (Movies, Political Issues).

AND HERE’S A “BONUS” STEP!!!

1. Create a Prayer Chain – “Text Message” Prayer Chain

Now that you know “why” and “what,” visit Pathmaker Marketing  to learn “how!”

Top Ten Church Outreach Ideas for the Internet: eFundraising

Sending monthly email fundraising is our 11th of Ten (BONUS IDEA) Top Ideas for Church Outreach on the Internet.

A friend of mine once received a genuinely well-written email about a Christian orphanage in need of money so that they can send a few kids to school. My friend, so touched by the story, sent some money and was extremely happy to know that she has helped her fellow Christians in need.

There is a multitude of possibilities to reach possible donors, supporters and beneficiaries through the World Wide Web. With the advent of online paying systems, it is very easy to give and receive financial help.

Your church should grab this opportunity because there are many people out there who are willing to support various Christian causes through online giving. As long as you have a strategic e-fundraising campaign, your resources will continuously grow. Thus, it will contribute to the fulfillment your mission to share God´s glory and enlarge His territory.

Pathmaker Marketing has solid experience in assisting non-profits and churches raise funds via the Internet. One recent email campaign in June 2009 yielded over $30,000 in gifts from 375 donors. a 13-month campaign for another not for profit organization raised $192,000 in gifts through the email fundraising channel. We have a proven track record of increasing our clients´ funds multiple times over in proportion to what it costs our clients.   For more details on this subject, visit this Pathmaker webpage.

Schedule a meeting with the Pathmaker Marketing Team to discuss and learn more about how you can make your church outreach on the internet grow even larger. This small chat may unearth many ideas that you can use to save more lost souls like mine was.

Top 10 Outreach Ideas for the Internet-Autoresponders

10. Creating an Auto-responder Spiritual Campaign is Our 10th of Ten Top Church Outreach Ideas for the Internet.

One successful example of this church outreach strategy is the Gregory Dickow´s From the Inside Out program. Through his ministry´s website, he was able to ask thousands of people to “fast from wrong thinking” with him for forty days. Between his pulpit, TV show, and the 40 subsequent inspirational emails that people received once each day, over 100,000 people were participating and committed to setting aside negative thoughts and putting on Biblical, right thinking in regard to their everyday lives.

Since then, he has used the email auto-responder process to launch two more successful fast from wrong thinking campaigns, and thousands more people have taken part.  As far as church outreach ideas go, the autoresponder campaign is one of the best. It has high ministerial impact, runs automatically year round, and can be a subtantial effective internet marketing tool for your church.

For a free demo on how to install a Spiritual Campaign or church outreach with Autoresponders, contact Pathmaker at 623-322-3334.

Top 10 Church Outreach Ideas for the Internet-Pay-per-click

9. Begin Local Pay-per-click Advertising to Get More Sunday Visitors is our 9th of Ten Top Church Outreach Ideas for the Internet.

One good way to increase your internet presence is by launching a pay-per-click (PPC) advertising plan for your church. Having such a plan is a sure way of reaching out to people who have performed any online activity related to finding a spiritual home.

To illustrate this, imagine that you are searching online about “family dinner ideas phoenix”.  To the right of the search results, you will see catchy advertisements related to the search subject. The advertisements might be about dinner recipes, local restaurants or dinner etiquette.  Once you click on an ad, you will be led to the advertiser´s website where you will get more information.

This is how pay-per-click advertising can work for your church outreach. If someone searches for: “churches in Phoenix”, your local PPC ad can display in the results and potentially get them to click on your ad which will bring the searcher to your church website where they can see service times, and get more information.

Pay-per-click advertising is a good use of resources because you only pay for the times that your church advertisement is clicked on. Click costs can vary but are often under 25 cents. Plus, when someone clicks on your ad, it generally means that he/she had genuine interest in what you are offering.

If you are able to capitalize on the pay-per-click advertising by having a reasonable budget and experts who can make sure that your ads have the right keywords, it is likely that searching souls would find their way to your church.

Several big search engines such as Google, Yahoo and Bing have this online advertising option. However, it takes know-how to craft good ads that appear in related searches frequently. Plus, you need landing pages that can convert your traffic into qualified leads, if you want to track results. Consider consulting with experts like the Pathmaker Marketing Team to learn more about this fruitful local advertising opportunity.

Top 10 Church Outreach Ideas for the Internet-the eNewsletter

8. Communicate About Your Ministry with Regular E-newsletters is our 8th of Ten Top Church Outreach Ideas for the Internet.

Sending regular and updated e-newsletters is more than just giving relevant information to your subscribers. It is also a signal that you have an active church outreach that exerts effort to communicate with its members.

Oftentimes, churches fall short in reaching out to their members by overlooking simple and efficient solutions like sending out monthly, easy-to-read, interesting email updates or reports.  You would be surprised at how many members (even the most active ones) would be thankful of being reminded of events that they have forgotten to pen down before or how they love reading about how your mercy ministry is doing.

E-newsletters are relatively easy to launch. You need to have a nicely designed template coded into HTML using no CSS. Then you need a email blasting system of which there are many. A simple one to start with which we use at Pathmaker is called iContact. Once your design is done, coded and installed, your church secretary could probably swap out copy and pictures each month.

For examples, check Hungry Souls e-newsletters for are good samples. Or call us for more help at 623-322-3334 and we’ll be happy to install a system that your church secretary can supervise and maintain.

Church eNewsletters are also a fundamental church marketing 101 component.

Church Outreach Ideas — How to Use a Prayer Wall

Prayer WallA prayer wall is a web application where you can conveniently post prayers and pray for others as well. It’s so easy to use and the convenience will put prayer chains to shame. Updates on past prayers are easy to do; you don’t need to send hundreds of emails to keep people informed. Talk about Church outreach ideas, this is the best there is. Here is how to use it:

  1. Post your prayer request like a tweet – The best way to post a prayer is to make it concise so that those who will pray for you will not have a hard time remembering your request. Added to that, there are also details that you want to intentionally miss out especially if they are too personal. You can think of this as a tweet except that it’s a prayer.
  2. Post a prayer for others too - Don’t just pray for yourself, pray for others as well. Intercession is a virtue that is highly encouraged in the church and what better way to help your brethren than to pray for them and encourage others to pray for them too?
  3. Avoid correcting the prayers of others  – If you disagree with other peoples’ prayer request, there is no point in correcting them. You have to remember that the prayer wall is a public environment and making a public correction to someone else’s prayer is just too insulting.
  4. Avoid gossips in your prayers requests – It’s easy to fall into this trap. What was intended to be a genuine concern that needs to be prayed for progresses into a gossip. If you think that a request is a gossip in the making, you can flag it as such. The admins of the church website will then remove it from the prayer requests and decide if it is indeed a gossip. Just like other Outreach Ideas, this too has to be protected from misuse.
  5. Truly pray – If you want to pray for a request, all you need to do is press the “pray” button and the number of those who prayed will increase. On the downside, you can actually just press the button without actually praying and the person on the other side will actually believe that the number of those who prayed are actually a lot. This just defeats the purpose of a prayer wall and should be avoided. We have to remember that we are accountable to God and dishonesty just doesn’t pay.

 A prayer wall is just a web app that makes the job of prayer warriors a little easy. This will encourage more prayers and a great way to see your ministry being fruitful. All you need to do get in touch with Pathmaker Marketing and have it installed in your Church’s website or ministry blog. If you have any other Church Outreach Ideas, we would like to hear about it too.

 For examples of some Prayer Walls we’ve installed, go here:

10 Tips for Successful and Effective Internet Marketing #9-11

In this fifth of five blog posts, I’m providing you with 10 Internet Marketing Ideas that will help you be successful online.  Some are practical, some are philosophical, but they are all intended to help you be more successful with your small business marketing strategies. Here are numbers nine and ten, plus a bonus eleventh key to effective internet marketing:

9.    TIMING CAN BE EVERYTHING – To effectively Market certain products we need to have a real grasp of our Target Market.  You will, for example, be able to sell Christmas Program Packages to Pastors – but not in January!!  Typically, they begin their search for Christmas materials shortly after the Fourth of July.  Proper “timing” may also help determine what gives you the greatest sales success at any given time may be.  If you are not familiar with the seasonality factors in your products or business, then determine them.  Proper timing for your offers can bring in substantial results!

10.    TALK WITH YOUR AD VENDOR – Your vendor may not know your line of business as well as you do, but they are seeing advertising results across many clients and industries that you do not have access to, and they will be able to identify trends that are working and universal strategies or tactics that are being effective for other clients of theirs.  Talk with them. Pick their brains. Get the input and feedback on your campaign.  Ask questions.  They may be able to give you those extra tidbits of helpful advice that gets your campaign over the top.

11.    DON’T BE A JOHNNY COME LATELY – Avoid last minute stuff. Many mistakes get made because you are rushing to meet a deadline and everything is coming together at the very last possible moment.  Avoid that pattern.  It leads to errors and oversights.  You need to get your strategies ironed out in advance, and then develop your designs, then budget time for reflection.  Give yourself a day or two in the schedule to reflect on what you’ve done and how it could be improved. Sometimes we’re so caught up in the details we can’t keep a perspective on the big picture. You prevent this tunnel vision by ensuring you have that one extra day or two to reflect on your work and make sure it really hits the mark, and has all the components it needs to be a successful online advertising campaign for your company.

For further internet marketing ideas, or tips for fundraising professionals, visit Pathmaker Marketing, or call Randall Mains direct at 623-322-3334.

Top 10 Church Outreach Ideas for the Internet-eWelcome Series

7. Developing an Electronic Welcome Series for Your Church Visitors is our 7th of Ten Top Church Outreach Ideas for the Internet.

Whenever you welcome someone new to your church, it is likely that you have a team ready to make sure the new person feels welcome. They serve him coffee, exchange sincere pleasantries and ask for his contact details. Your church does this to make sure that the newcomer comes back to your church and becomes a regular attendee and active participant.

Using the same analogy, your church website can strategically welcome and interact with your first-time and returning visitors by offering them something “ministerial” in exchange for their basic contact information.

There are many ways to do this. For example, you can offer free Christian e-books, spiritual gifts tests, MP3 files of your best sermons, invite them to read your ministry blog, or install a prayer wall where they can leave their prayer request (like we mentioned in an earlier post). In exchange, the website visitor would simply have to provide basic contact information: First Name and Email Address.

Typically, once they have requested your special free offers, your system will have a triggered set of email messages that automatically go out at pre-established intervals: one week later, two weeks later, etc. Each email is designed to get those newcomers further acquainted with your church and encourage them to return, possible even get further involved.

Each auto-responder email message is designed to welcome the newcomer to a different aspect or your church or ministry, and of course, encourage them to get involved. Why not collect email and snail mail addresses on church visitors in exchange for a Welcome Kit about your church, then place those emails into your electronic welcome series?

Some good real-time examples of this practice can be found here:

Gregory Dickow Ministries (Or, see Sign up Now box upper right on Home Page)

Gregory Dickow Store

Jewish Voice Ministries

By developing an incentive-based e-welcome series, you can be assured that you will remain in contact with people who have shown in interest in your church outreach in person or on your website. This may not yield instant results in increased church membership, but you are establishing relationships with newcomers, who as long as they remain on your email list, are indicating that their interest remains. Plus, typical results show that for every 100 emails you acquire, 63% of those will also give you their full name and mailing address in exchange for a Welcome Kit from your ministry!

For a Free Demo on how this process works, contact Pathmaker at 623-322-3334.

Top 10 Church Outreach Ideas for the WEB-elearning discipleship

6. Launch an E-learning Module to Conduct Online Discipleship is our 6th of Ten Top church Outreach Ideas for the Internet.

E-learning has often been considered the realm of the college and university marketplaces, but it’s becoming increasingly cost-effective to establish your own e-learning center for people to take teaching material online. A good example of this kind of emphasis is found at 12 Day Rehab.

You may not be able to access their materials online, without a purchase, but you can see how this website ministry to Christians with drug or alcohol addictions is designed to take people through a online learning process that they can master at their own pace and leisure.

For a free demo on e-learning modules, call Pathmaker at 623-322-3334.