Floyder – – It Don’t Get No Better Than Free!

We had been having a pretty decent conversation, Jim and I, when I told him that the free blog posting system he was using might not be the most beneficial for his Internet Marketing Program. 

Jim, who owns an independent Sporting Goods store, is constantly rushing headlong into the 21st Century, somewhat helter skelter where Internet Technology is concerned. Because of my affiliation with Randall Mains and Pathmaker Marketing he typically runs his somewhat skewed views by me in an attempt to either verify or clarify his situation. Occasionally, however, he challenges my professional view with his stubbornly supported opinion. That was the case today.

“What do you mean?” he asked, disgust and incredulity mixed freely and dripping form his voice.

“Well, you have to understand – – if you’re just blogging for fun it doesn’t matter what blog services you’re using. But if you are using blogging as a serious Internet Marketing play, then you need to be a little more careful about which system you use.”

“Why?” he asked, his voice indicating that he was a little more curious and a lot less critical this time.

“What you want, to the point of needing, is a system that will help you with strategic keyword research. Your goal is to have your blog contain as many winnable keywords and phrases as possible. When you do, you have an excellent chance of positioning your blog to achieve page rankings in Google searches. You need a Premier Blogging Service that that helps you Keyword Marketing.”

“A ha!” Jim exclaimed excitedly, “I already have a number one ranking!”

It was obvious that Jim thought he had me. I was pretty sure I knew what he was talking about, so I opened up my laptop and Googled the name of Jim’s store for Phoenix. Sure enough, he popped up right at the top of the list. I gave him a glance that allowed him to give me the “I told you so wink” that we often use on each other. Returning to the search box, I typed in “Fishing Flies” and hit search – this time his name didn’t show up at all, not on any of the first five pages. I did the same thing with Shotguns, Fishing Rafts, Softball & Baseball Gear and even Basketball Shoes. Nothing. Every time.

He just sat there stunned for a minute, then, in his “please help me” voice, he asked,

“Floyder, what can I do?

“Well, Jim, if you are serious about using blogging for marketing purposes, I would suggest that you get in touch with Randall at Pathmaker and have him set you up with Compendium.”

“Compendium?”

“Right. It is the blog posting system that Pathmaker Marketing promotes. It’s a Premier Bogging Service, recommends to all of their clients, and it is, without a doubt, the best system on the market.”

“What makes it so good?”

“Well, there are a multitude of reasons actually. A few of the more important ones, where you’re concerned at least, include the fact that it automatically optimizes your blog post content, systematically organizes your post content by keyword, allows for unlimited users and dynamic calls to action. Not to mention the comprehensive keyword research you also receive to help you identify your winnable terms so you can begin targeting keywords.”

“So all I have to do is sign up with Compendium and I’ll win keywords and page rankings?” Jim asked hopefully, realizing that probably wasn’t the case.

“No, not quite. Google tends to prefer to give rankings based on depth of content, so you need to spend lots of time posting blogs for the next few months.”

“How do I know what to blog on?”

“Compendium will help you find your winnable keywords, and that’s what you need to concentrate on.”

Jim was satisfied, I could tell, and I knew he would soon be giving Randall a call. Even though Compendium isn’t free, it gets results for its bloggers.

Please like & share this blog post:

Speak Your Mind

Get Notified When a New Blog is Posted!
CLOSE
Get Notified Each Time We Post a New Blog
CLOSE

Enjoy this blog? Please spread the word :)