Life is like Football

Life is like Football“Life is like a football game – you need to make a few first downs before you score your touchdown!”

I have noticed in my lifetime that football has replaced baseball as America’s favorite spectator sport. And, since the 1930’s, when two of Notre Dame’s Four Horseman, Elmer Layden and Jim Crowley, made the long, low-probability “Hail Mary” pass a part of the team’s arsenal, we have been thrilled every time it pays off, And, those instances are burned indelibly into our brain, forever a part of football lore. However, what we don’t remember is all the times that it doesn’t work! The more productive course of action is a well thought-out game plan that incorporates a balance of running and passing plays, building up a series of first downs that eventually leads to a score! There is a lesson to be learned here in the business world, too!

Successful businesses, really successful businesses, are built over a period of time with a lot of creativity and hard work involved. You have to grind out success, taking chances when necessary, but not allowing every business decision to be a “Hail Mary” in nature. However, we have too many entrepreneurs going into the business world with the thought that they are going to get rich quick via the good ol’ “Hail Mary,” and are not prepared, nor willing, to grind out the first downs!

One of the reasons this may be true is that our entrepreneurs of today have not had the training to be successful, and don’t know where to go to get it. That’s why Pathmaker Marketing, LLC has dedicated itself to assisting companies, new and old, in this exploding world of technology that we live in. To see how Pathmaker Marketing can help you with Website Design, Search Engine Optimization, and Search Engine Marketing click here. One thing you can count on is that we won’t just throw up a “Hail Mary” on your behalf!

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Good Non Profit Website Design Principle #2 of 5

Like the television commercial where the married couple had to take showers in public water fountains, not having a home is a major headache. Can you imagine the headaches resulting from this crazy scenario?

“What’s your name, sir?” “I don’t know.”
“Where do you live, sir?” “I don’t know.”

This leads us to the next principle of good website design:

Good Non Profit website Design Principle #2: To avoid wandering around nameless and homeless on the Internet, resolve the essentials of selecting your name and address.

To accomplish Principle #2, every non profit website design needs answers to two critical questions: “What’s your address?” and “Who’s your host?”

1. What’s your address? Otherwise known as your domain name or URL, your website name is an essential ingredient. Examples of world-renowned domain names include,,, and

Practical Tip #1: Choose a domain name that is your company name or brand, or default to the closest derivation, and get all the extensions (.com, .org, .net, .info).

First Choice: Pick your company name or brand name as your domain, if possible, e.g., or Or select both, but promote the one you go by publicly. People will attempt to search the name by which they remember you the most.

Second Choice: A derivation of your company or brand name. Pick short domains over long ones, and memorable/pronounceable names over acronyms, unless you go primarily by your acronym. For example, is preferable to, but if you’re widely known as FCC, then get Better yet, get both.

Consider hyphens as a backup option, e.g.,

Avoid plurals unless you can’t obtain the singular derivation. If you select a derivation like or, be sure to advertise your site as such.

Ideally, try to find a domain where you can get all priority extensions. If you’re in charge of non profit marketing, you may want to promote your organization using .org, and then choose .com and .net as your backups.

Alternatively, if you select .com first, then use .org and .net as backups. (These choices may vary in different countries.) Picking up all domain extensions will give people the widest access to your site—in other words, they can type any of the extensions and still get to your site because you have them all. It also serves to stop your competitors from snapping up the closest variation.

Here’s a good online reference for picking domain names:

2. Who’s your host? Your website host will be the entity that stores the files (text, graphics, photos, videos, etc.) that make up your site. When someone views your site on the Internet, the host computer “serves up” your pages, based on the computer code written by whomever programs your website. Because they “serve up” the pages of your website for people to view, your host computer is often called a server.

Here are some online reference sources for finding a good hosting company:

Before deciding on a host, it’s critical to determine the kinds of attributes you want your website to contain. For example, do you need ecommerce, databases, or email fundraising features?

Here’s a good article on the top 9 things to look for in a web host:

Here’s a good article on the most commonly asked questions:

For more help on this subject contact Pathmaker Marketing.

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