Floyder, Even People YOUR Age Are Using Social Media

 Jim’s comment raised a few eyebrows, and even got a few guffaws from the crowd. Good friends, Jim and I have an easy relationship, with each respecting the other. 

That’s why I was surprised that he had alluded to the double decade difference in our age with his opening comment. Sporting a wry grin, I ordered us each a cola and then we made our way to a booth.

“What,” I asked, with a smile on my face and in my voice, “is that supposed to mean?”

“Oh, not that!,” he responded immediately, realizing the connotation that could have been made. “What I mean is, maybe I can use Social Media as part of my Internet Business Marketing Promotion after all. Remember, we were discussing the fact that Facebook and Twitter might not be appropriate as the majority of the people using it really aren’t part of my Target Market? Well, apparently that isn’t as true as we had first thought.”

Jim and I have, in the recent past, had a quite a few discussions regarding Internet Marketing Ideas. He is trying to make his way into the 21st Century as best he can, and, as a result, has high hopes and aspirations of using the Internet effectively to promote his independent sporting goods store. For the most part he is doing pretty well, though occasionally he gets his facts a little askew. This time, however, it appeared he knew what he was talking about.”

“How,” he asked, almost philosophically, “does Twitter and Facebook compare to Blogging as a Marketing Tool?”

“Well,” I began, taking a sip of my beverage, “let’s look at the immediate differences. Your Blog can be several paragraphs long, where a Twitter is limited to 140 characters or so. I would think that Search Engine Optimization is probably a possibility with Twitter and your blog, but probably not for Facebook.”

“Randall would know for sure on that, wouldn’t he?” Jim asked.

He was referring to Randall Mains of Pathmaker Marketing, which offers both Search Engine Optimization Services and a Premier Blogging Service as well LEARN MORE > >. Randall and I have worked on several projects together, and Jim more or less uses me as a conduit to glean needed information from him. 

“Yes,” I assured him, “I’m sure he would.”

“You know, since I have to be concerned about Targeting Keywords, I can pretty much write anything I want to on my chosen terms, right? Floyder,” he went on, not waiting for a reply, “How, exactly would you use them if you were me?”

“Well, you might Tweet that you are offering a special sale for the beginning of a season, and drive people to a dedicated landing page that features the offer. Or, on your Facebook page you might promote the fact that you have a Sweepstakes running with significant prizes from a particular vendor.  In your blog, you might write a Case Study about a customer who’s had some success using your business expertise.”

Jim took a draw on his drink, and sat there looking very contemplative. I checked my watch and realized I needed to leave for an appointment. I had made my way almost to the counter when I was interrupted.

“Hey, Floyder,” Jim declared, “thanks for the soda and the advice. You know,” he went on, his voice taking on a tone of impish frivolity, “you’re still pretty sharp for someone your age.”

Not bothering to turn around, I just waved a good-bye and grinned as I walked out, feigning disgust as best I could!

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The New Living Translation Study Bible Sweepstakes

If you aren’t already participating in The New Living Translation Study Bible Sweepstakes you need to correct that situation immediately! Designed by Randall Mains and Pathmaker Marketing, the Sweepstakes is an excellent example of one of their Small Business Marketing Strategies for utilizing Online Marketing Tools. Benefiting both the participants and the sponsor, the Sweepstakes was designed to help allow the sponsor to achieve certain milestones, and reward the participants as those milestones are met.

The Sweepstakes started on March 16, 2010 with multiple milestones in place:

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The prize for this level was a 32G iPod Touch and a Life Application Study Bible, with a retail value of $300.00. The rapidity with which this milestone was reached is nearly unbelievable, as within twenty-four hours, on March 17th, the 1,700 Fans goal was reached.

Second Milestone: 3,500 Fans on the NLT Fan Page

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It only took a week to add the additional 2000 Fans needed to reach the Third Milestone. The prize awarded on April 3rd was an Apple iPad 16G and a Life Application Study Bible, valued at $499.00.

Fourth Milestone: 9,000 Fans on the NLT Fan Page

To date, the prize for reaching this level, an Apple iPad 32G and a Life Application Study Bible worth $599.00, has not been awarded, as the needed number of Fans has still not been reached. As well as the four gifts/prizes listed, there is also a Grand Prize – – an Apple iPad 64G and a Life Application Study Bible, which has a value of $829.00.

The fact that neither of the last two prizes has been awarded is why you need to, with great dispatch!, enter the Sweepstakes and the Contest associated with. Just click here and follow directions. You will also want to enter their Contest and Daily Bible Giveaway by visiting this site and, again, follow directions. The Grand Prize for the Contest is a trip for two to the Crystal Clear waters of Oahu’s North Shore!   Good luck in both, and enjoy the New Living Translation Life Application Study Bible.

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