It’s a good thing that my friend Jim is my friend, or we would probably come to fisticuffs every time we talk about the Internet. I have been working with Randall Mains and Pathmaker Marketing for some time now, and as a result Jim seems to have taken it upon himself to stay abreast of my new industry. Since we discussed his endeavors with his Blog on fishing, he has begun to use it as an Online Marketing Tool, and he has actually had some success with it. He has another friend, apparently, who is also sharing Small Business Marketing Strategies with him, and either Jim isn’t listening closely enough to what is being said, or the other person doesn’t really understand what they are talking about, as Jim frequently comes to me with his facts slightly askew. Let me give you another example.
Jim called me on the phone the other night and asked if we could get together and talk about this great Internet Marketing idea he had regarding the Search Engine Optimization Services that Pathmaker offers. The excitement was so evident in his voice that I agreed to meet with him the very next morning. I had no more than sat down and ordered a glass of OJ than he fairly flew into the restaurant and proclaimed,
“I am going to get 4200 leads this time, Floyder!”
Everyone in the place was enjoying his enthusiasm, so rather than trying to thwart it I steered him over to a booth that was at least somewhat isolated so we wouldn’t interrupt too many people, and listened to what he had to say. He repeated, even more excitedly than the night before, that he was going to be getting 4200 leads with his next venture excursion into Online Marketing. When I asked him how he knew he would be getting 4200 he simply said, “Well, that’s how many were in a Roman Legion.”
It stopped me, I’ll have to admit. Even knowing Jim the way I do, I couldn’t quite bridge the gap between Small Business Marketing on the Internet and the Roman Army. Sensing my perplexity, Jim quickly said, “Floyder, I’m setting up a Legion program, and since there were 4200 soldiers in a legion I figured I will get 4200 leads.”
I couldn’t help it – – I was still baffled. Heaving a big sigh, I confessed my ignorance of his latest endeavor and asked him what a “Legion Program’ is. Now it was his turn to heave a big sigh. He shared with me that this is where you proceed by Targeting Keywords to send people to your Landing Page, and then those people can contact you about your product. See, he finished up, it’s a legion program. I shook my head slowly back and forth, as it dawned on me that he was referring to a “lead gen,” or lead generating, program. Now, this is an excellent way to use Internet Marketing, and many of Pathmaker Marketing’s clients use such a program to glean leads as often as they try to actually make a sale. Nodding that I now understand what he meant, I corrected Jim’s conception of what he was embarking on.
He wasn’t devastated, but he did become a little glum. It was apparent that he had his heart set on those 4200 leads, and the fact that it wasn’t as guaranteed as he thought it was took a lot of the air out of his sails! H perked up, though, when I assured him that it was possible he would still get the 4200 leads, and maybe even more. Almost back to his earlier jovial self, Jim headed to his shop and I decided to tell you all about his “Legion Program!”