9. Begin Local Pay-per-click Advertising to Get More Sunday Visitors is our 9th of Ten Top Church Outreach Ideas for the Internet.
One good way to increase your internet presence is by launching a pay-per-click (PPC) advertising plan for your church. Having such a plan is a sure way of reaching out to people who have performed any online activity related to finding a spiritual home.
To illustrate this, imagine that you are searching online about “family dinner ideas phoenix”. To the right of the search results, you will see catchy advertisements related to the search subject. The advertisements might be about dinner recipes, local restaurants or dinner etiquette. Once you click on an ad, you will be led to the advertiser´s website where you will get more information.
This is how pay-per-click advertising can work for your church outreach. If someone searches for: “churches in Phoenix”, your local PPC ad can display in the results and potentially get them to click on your ad which will bring the searcher to your church website where they can see service times, and get more information.
Pay-per-click advertising is a good use of resources because you only pay for the times that your church advertisement is clicked on. Click costs can vary but are often under 25 cents. Plus, when someone clicks on your ad, it generally means that he/she had genuine interest in what you are offering.
If you are able to capitalize on the pay-per-click advertising by having a reasonable budget and experts who can make sure that your ads have the right keywords, it is likely that searching souls would find their way to your church.
Several big search engines such as Google, Yahoo and Bing have this online advertising option. However, it takes know-how to craft good ads that appear in related searches frequently. Plus, you need landing pages that can convert your traffic into qualified leads, if you want to track results. Consider consulting with experts like the Pathmaker Marketing Team to learn more about this fruitful local advertising opportunity.