I have noticed in my lifetime that football has replaced baseball as America’s favorite spectator sport. And, since the 1930’s, when two of Notre Dame’s Four Horseman, Elmer Layden and Jim Crowley, made the long, low-probability “Hail Mary” pass a part of the team’s arsenal, we have been thrilled every time it pays off, And, those instances are burned indelibly into our brain, forever a part of football lore. However, what we don’t remember is all the times that it doesn’t work! The more productive course of action is a well thought-out game plan that incorporates a balance of running and passing plays, building up a series of first downs that eventually leads to a score! There is a lesson to be learned here in the business world, too!
Successful businesses, really successful businesses, are built over a period of time with a lot of creativity and hard work involved. You have to grind out success, taking chances when necessary, but not allowing every business decision to be a “Hail Mary” in nature. However, we have too many entrepreneurs going into the business world with the thought that they are going to get rich quick via the good ol’ “Hail Mary,” and are not prepared, nor willing, to grind out the first downs!
One of the reasons this may be true is that our entrepreneurs of today have not had the training to be successful, and don’t know where to go to get it. That’s why Pathmaker Marketing, LLC has dedicated itself to assisting companies, new and old, in this exploding world of technology that we live in. To see how Pathmaker Marketing can help you with Website Design, Search Engine Optimization, and Search Engine Marketing click here. One thing you can count on is that we won’t just throw up a “Hail Mary” on your behalf!