How to Use Animated GIFs for Email Fundraising Impact

concept mouse on the moneyWe have emphasized the importance of a tailored message in your email fundraising campaign and animated GIF is just another way to infuse more personality to it. Although this technique is no longer as famous as it used to be in Internet business marketing promotion still, it’s very effective and as a professional fundraiser it’s still worth your time.

With the exception of Outlook, animated GIFs are compatible with most email clients and therefore, you can be sure that your animation will be viewed by your recipient. Here are a few tips on how to do it:

  1. Display a complete message in the first frame – In case the entire animation does not display well with the recipient’s email client, make sure that the first frame conveys the entire message. This is to ensure that what you wanted your clients to know will get to them even when things don’t work as expected.
  2. Small is better than big – In the case of animated GIFs, small is better than big. This is so because you want to avoid the spam filters of most email clients. Another thing is, you want to maintain the speed of the way your email loads because if it’s too slow, you know already what your recipient will do with it.
  3. Let the animation cycle for several times – Allowing the animation cycle for several times will ensure that the viewer can see the entire message. After this, allow it to go static for 30 seconds. This is also another reason why you have to keep it small.
  4. Consider how the email would look like without the animation – There are email clients that are intentionally set to block animation and that is why, you have to consider how your email would look like without it. The point here is to avoid relying solely on animation to convey the message. You have to remember that your purpose of using it is just to spice it up a bit but not to cripple the entire campaign just because the animation part does not display well.
  5. Avoid overusing animation – In relation to the above, avoid using animation too much. There are a lot of disadvantages of overusing animation and that is why, you have to use it sparingly. Aside from slowing the loading down, it can create a visual mess when not used properly. You have to remember that you don’t want to irritate your recipient and too much animation is the best way to accomplish that.

Although a lot of professional fundraisers have abandoned the use of animated GIFs in their email fundraising campaigns, still we suggest that you reconsider using it. It is a great way to customize your mails and add a little bit of personality to it. If done properly, you can be sure that it will bring a great deal of conversion to your overall online fundraising campaign.

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