As usual, Jim’s loud proclamation got everyone’s attention. I had just raised my glass of cola to my lips when Jim burst through the door – – literally!, and laid his statement on me. I was mighty parched, but knew that Jim’s need was obviously greater than mine, so I put my glass down and swiveled to face him.
He looked awful. He was perspiring profusely, though it wasn’t all that warm out. The rivulets of perspiration that had flowed from his forehead to his chin had left little trails of grime, and his eyes were as large as saucers. I noticed it had become as quiet as an abandoned mortuary, as everyone in the room strained their ears to see what Jim was going to say next.
“Jim, let’s go over to a booth and discuss this.”
He started moving with me, but he didn’t wait until we got there to continue. And, he didn’t tone it down any, either.
“Floyder, I swear to God I’ve never removed my clothes in public. I mean, I’m considered one of the pillars of the community! Good Lord, what is Martha going to think if she reads this.”
“Jim . . . JIM!!, “ I fairly shouted, until I got a look that reassured me he was finally back with me. “Jim,” I began more calmly, “what the smash are you talking about?”
“You gotta help me, Floyder. There must be something you and Randall can do.”
Jim was alluding to Randall Mains, co-owner of PATHMAKER MARKETING, a firm that specializes in Internet Marketing and Premier Blogging Services, as well as other Internet projects ranging from Online Fund Raising for Non-Profit Marketers to Search Engine Optimization Services. For the life of me, though, I couldn’t connect Jim’s nudity proclamation with Pathmaker Marketing!
Jim’s facial expression could now only be described as pleading, so I knew I was going to have to get down to the bottom of what was going on.
“Jim,” I began succinctly, “tell me exactly what happened.”
“Well, “ he began, “remember last night when you told me the importance of Search Engine Optimization, and how that both me and my Sporting Goods store should have a presence on the Internet?’
“Yes,” I assured him.
“Well, I had a few minutes this morning so I typed my own name into a Google search and it popped up right there on my computer screen that I am a Nudist. And, Floyder, it even had pictures!”
“You saw a nude picture of yourself?” I asked, my voice almost as excited as his.
“Of course not! Floyder, I already told you, I ain’t no nudist!”
More than a little confused, I whipped out my laptop and set it up. By the time I had logged in and started my search, we had quite a crowd forming a half circle around the table. Everyone was so interested I didn’t have the heart to ask them to leave, and, apparently, Jim didn’t have the inclination to. Finally the link popped up, and when I clicked on it sure enough, there was a photo. Only it wasn’t Jim, and he wasn’t nude.
“See, see what I mean. That’s not me,” Jim proclaimed.
I took a moment and read the brief bio. The gentleman pictured had the same name as Jim, of course, but was nearly forty years his senior and lived in Pensacola, Florida. Everyone drifted away, apparently disappointed the man was adorned in a bathing suit and beach robe rather than being natural, and Jim and I were again alone.
“Floyder, what am I going to do?”
“Well, Jim, you have discovered what a number of other people are learning. It is important that you protect your personal branding online – – both of your personal name and your business. What you need to do is spend either the time, or money, to make sure that when your name, and your company’s name, is typed in for a Google Search, the Jim they find is the one they are looking for.”
“Can Pathmaker do that?” Jim asked.
“Yes, we can, and very effectively I might add.”
“Good! I’m going to call Randall right now and set up an appointment. But before I do, will you do me a favor?’
“Will you call Martha and tell her I ain’t never been a nudist?’
The plea in his eyes was greater than the one in his voice, and there was no way I could say “no” to either!
Get Pathmaker Marketing to evaluate your personal brand on Google, Yahoo, Bing and AOL, and determine what you can do to displace any adverse listings that might appear. Contact us at 1-623-322-3334 for a free consultation.