I couldn’t tell if Jim was perplexed, confused or both. He had a somewhat dour look on his face, and was, obviously, not his typical jovial self. He was just sitting at the counter, heaving gigantic sighs, and I decided I had better get over to him and see how I could help. He had called earlier and requested that I meet him as soon as possible, but hadn’t indicated why. He greeted me with what was as close to a smile as he could muster when I approached, and waited until we had situated ourselves in a booth before he explained what was wrong.
“Floyder,” he began, heaving another one of those large sighs, “I think I have been hornswaggled, and by my own church!”
I studied the man before me for just a minute. Jim is a good man, and usually when he wants to speak to me it is about Small Business Marketing Strategies, especially in the realm of Internet Marketing Ideas. Because of my affiliation with Randall Mains and Pathmaker Marketing, he often visits with me about ideas he has for his Sporting Goods Store, but it was apparent that today’s meeting wasn’t business related. I know many of the people who attend Jim’s church, including his pastor, and was more than a little surprised that they would do anything to harm him.
“What happened?” I asked, real concern in my voice.
“Well, we were at a meeting last night to discuss fund raising for the church. We were kicking a few things around, and before I knew it I had been chosen to chair the committee. Floyder, I don’t know anything about fund raising.”
I smiled to myself, realizing that things really weren’t all that bad.
“Well, maybe I can help you a little.”
“Really, you think you can talk them into giving the chairmanship to someone else?
“No, but Pathmaker Marketing does serve as a Non-Profit Consultant. We have experience with Non Profit Fundraisers, and even Non Profit Marketing. Are you trying to raise funds for anything in particular?”
He took a few minutes and gave me a thumbnail sketch of what they were hoping to accomplish. Some of the projects had definite timelines, while others were more on-going in nature. When he finished, he asked me what I thought he could do. I mentioned a few programs that we had used, and told him that he would probably be better off contacting Randall in regard to this, as he has far more experience than I.
“I don’t know if we can afford Pathmaker Marketing or not,” he shared.
“Well, give him a call or e-mail him here. I have always found that it is better to verify that I can’t afford something than to assume I can’t. After all, the worst thing that will happen is he won’t be able to help you.”
Nodding his agreement, Jim began to smile. He now had the possibility of a “high tech” battle plan, at least, and would be able to look good the next time the committee met. We visited a while longer, brainstorming the typical fundraisers churches use, but knowing that the real money for Non Profit Fundraising is found by utilizing the Internet!