In the online world, where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Here are some of the inexpensive and creative ways you can market your business online.
Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. Find out more about us here www.pathmakermarketing.com/digital-marketing-agency.php
10. Creating an Auto-responder Spiritual Campaign is Our 10th of Ten Top Church Outreach Ideas for the Internet.
One successful example of this church outreach strategy is the Gregory Dickow´s From the Inside Out program. Through his ministry´s website, he was able to ask thousands of people to “fast from wrong thinking” with him for forty days. Between his pulpit, TV show, and the 40 subsequent inspirational emails that people received once each day, over 100,000 people were participating and committed to setting aside negative thoughts and putting on Biblical, right thinking in regard to their everyday lives.
Since then, he has used the email auto-responder process to launch two more successful fast from wrong thinking campaigns, and thousands more people have taken part. As far as church outreach ideas go, the autoresponder campaign is one of the best. It has high ministerial impact, runs automatically year round, and can be a subtantial effective internet marketing tool for your church.
For a free demo on how to install a Spiritual Campaign or church outreach with Autoresponders, contact Pathmaker at 623-322-3334.
It’s my distinct pleasure to have the opportunity to serve multiple clients as their internet marketing expert, non profit consultant or ephilanthropy guru. My hope is that the content you find in this blog will give you the online marketing tools you need to succeed. If we can help you further don’t hesitate to get in touch by calling us in Phoenix, Arizona at 623-322-3334. We are always willing to provide internet marketing ideas, and hopefully we can win your trust to hire us as your marketing or efundraising professionals. Our email fundraising expertise, premier blogging services, keyword marketing strategies, search engine optimization services, and creative church outreach ideas place us uniquely in the forefront of what the internet can do to help your ministry grow online. Whether you need help in church marketing 101 or advanced internet business marketing promotion online, we’re here to assist you. We use the very same small business marketing strategies we recommend to our clients. Plus, we just surpassed $1 million dollars raised for our 501c3 accounts via email fundraising. You can also see our high end website development and translation capacities by visiting the Corrie ten Boom Museum online, which is now being distributed in high tech 3-D technology in 20 different languages. For more details on me or Pathmaker Marketing, visit my Google Profile or Company Places page.
We had been having a pretty decent conversation, Jim and I, when I told him that the free blog posting system he was using might not be the most beneficial for his Internet Marketing Program.
Jim, who owns an independent Sporting Goods store, is constantly rushing headlong into the 21st Century, somewhat helter skelter where Internet Technology is concerned. Because of my affiliation with Randall Mains and Pathmaker Marketing he typically runs his somewhat skewed views by me in an attempt to either verify or clarify his situation. Occasionally, however, he challenges my professional view with his stubbornly supported opinion. That was the case today.
“What do you mean?” he asked, disgust and incredulity mixed freely and dripping form his voice.
“Well, you have to understand – – if you’re just blogging for fun it doesn’t matter what blog services you’re using. But if you are using blogging as a serious Internet Marketing play, then you need to be a little more careful about which system you use.”
“Why?” he asked, his voice indicating that he was a little more curious and a lot less critical this time.
“What you want, to the point of needing, is a system that will help you with strategic keyword research. Your goal is to have your blog contain as many winnable keywords and phrases as possible. When you do, you have an excellent chance of positioning your blog to achieve page rankings in Google searches. You need a Premier Blogging Service that that helps you Keyword Marketing.”
“A ha!” Jim exclaimed excitedly, “I already have a number one ranking!”
It was obvious that Jim thought he had me. I was pretty sure I knew what he was talking about, so I opened up my laptop and Googled the name of Jim’s store for Phoenix. Sure enough, he popped up right at the top of the list. I gave him a glance that allowed him to give me the “I told you so wink” that we often use on each other. Returning to the search box, I typed in “Fishing Flies” and hit search – this time his name didn’t show up at all, not on any of the first five pages. I did the same thing with Shotguns, Fishing Rafts, Softball & Baseball Gear and even Basketball Shoes. Nothing. Every time.
He just sat there stunned for a minute, then, in his “please help me” voice, he asked,
“Floyder, what can I do?
“Well, Jim, if you are serious about using blogging for marketing purposes, I would suggest that you get in touch with Randall at Pathmaker and have him set you up with Compendium.”
“Right. It is the blog posting system that Pathmaker Marketing promotes. It’s a Premier Bogging Service, recommends to all of their clients, and it is, without a doubt, the best system on the market.”
“What makes it so good?”
“Well, there are a multitude of reasons actually. A few of the more important ones, where you’re concerned at least, include the fact that it automatically optimizes your blog post content, systematically organizes your post content by keyword, allows for unlimited users and dynamic calls to action. Not to mention the comprehensive keyword research you also receive to help you identify your winnable terms so you can begin targeting keywords.”
“So all I have to do is sign up with Compendium and I’ll win keywords and page rankings?” Jim asked hopefully, realizing that probably wasn’t the case.
“No, not quite. Google tends to prefer to give rankings based on depth of content, so you need to spend lots of time posting blogs for the next few months.”
“How do I know what to blog on?”
“Compendium will help you find your winnable keywords, and that’s what you need to concentrate on.”
Jim was satisfied, I could tell, and I knew he would soon be giving Randall a call. Even though Compendium isn’t free, it gets results for its bloggers.
It isn’t Caused by Poison Ivy!!
“Floyder,” Jim began with a look in his eye that told me while his body was present his mind was somewhere else. “I can’t decide, so I would like your opinion – – wood or plastic?”
It was obvious that Jim and I were about to have another one of our discussions where only he knows what we are talking about in the beginning. After a few well chosen and asked questions I can usually figure out what it is he is talking about, but sometimes he gets a little frustrated before I can get there! And, I have discovered, it isn’t just me – – pretty much everyone has this challenge with Jim! Anyway, I figured before I gave my opinion I probably should figure out what he was talking about.
“Wood or plastic what?” I asked.
“Why, back scratchers of course,” he replied, intimating by the tone of his voice that I should have known exactly what he was talking about.
“Do you mean which one do I like best?” I asked, still trying to figure out where this was going.
“Well, I guess. I mean, like you and Randall said at the seminar at the Rotary Club meeting, we should always try to scratch our clients biggest itch, so I thought I would send them a back scratcher since I can’t possibly be there to actually do the scratching myself.”
Obviously only Jim’s body was present at the seminar, too! What he was alluding to was the fact that Randall Mains, owner/operator of Pathmaker Marketing, had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch,” Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter – – even when he has no idea what we were actually talking about.
“Jim, that was Randall’s way of saying you need to find your client’s biggest need and then fill it for them.”
He just looked at me like a kid who has discovered that a cow can’t really jump over the moon. As he shook his head back and forth a bit, I noticed that his eyes were back in focus, and that we probably were going to be getting somewhere now.
“So, you really don’t scratch their back or anything”
“No,” I assured him.
“Ohhhhhhh,” he replied contemplatively. “Well, how do I know what their biggest need is?
“Probably the best way to find out is to simply ask them,” I advised him truthfully.
“You mean I have to call up everyone on my list?” he asked, incredulity heavy in his voice.
“No. Since you have a pretty good size e-mail list, you can either use “Survey Monkey,” or put together a short questionnaire yourself.”
“Can Pathmaker help me with this, or do I have to do it all myself?” he asked, the panged look on his face non-verbally pleading that we help him.
“Sure, we can help.”
“Great! So all I have to do is run the questionnaire and I’ll know what kind of things to offer forever!” he exclaimed triumphantly.
“Well, that’s not quite true,” I informed him. Continuing before he could ask, I explained my comment. “Look, Jim, your business has several specific seasons that you deal with – – hunting, fishing, softball and so forth. And, in fishing that breaks down to summer and winter, as the needs for ice fishing are different. You should, I think, send out an e-mail at least every two months and see what people are looking for to make their sporting endeavors more enjoyable and productive.”
“Ahhhhhh,” Jim said, his nod indicating he understood what I was talking about. “Boy, the people whose business isn’t seasonal sure have it a lot easier, since they only have to survey their clients the one time,” he commented.
“That’s not quite right either,” I informed him. “With the number of paradigm shifts that are taking place in our society today, everyone needs to keep a finger on the pulse beat of their clients’ needs.”
Jim again nodded in agreement, and prepared to change the topic. He did, however, have one more question.
“Floyder, what’s your biggest itch?”
I realized that Jim was right about one thing – – he would need Pathmaker’s help with his questionnaire!!