Pathmaker Marketing: Free Online Marketing Tips to Capture the Attention of Your Target Market

In the online world, where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Here are some of the inexpensive and creative ways you can market your business online.
 

 
Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. Find out more about us here www.pathmakermarketing.com/digital-marketing-agency.php
 

Tips to Capture the Attention of Your Target Market

Tips to Capture the Attention of Your Target Market

Please like & share this blog post:

Pathmaker Marketing: Benefits of Internet Marketing

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. Here are some benefits that could help you consider internet marketing.
 

 
An expertly crafted Internet marketing campaign can open up a whole new world of opportunities for your business. We can help you grow your business through Internet Marketing www.pathmakermarketing.com

Please like & share this blog post:

US Internet Marketing – Benefits of Internet Marketing

Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Here are some benefits you can consider.
 

 
Pathmaker provides a wide range of digital services to help you grow your business online. Visit our website www.pathmakermarketing.com for more information.

Please like & share this blog post:

Moving your Facebook Page to 100,000 Fans

Moving your Facebook Page to 100,00 FansThere are a multitude of activities where it can be said, “it’s a numbers game.”  This is probably no truer that in the realm of Social Media, and, of course, one of the major aspects of that realm is Facebook.  While “Fans” and “Friends” are important when you are socializing, they are downright vital when you are using your Facebook for business.  As a result, it is important that if Facebook is to be a major part of your Internet Marketing that you know the ways to build your number of Fans to 100,000 plus!

In essence, there are three ways that this can be accomplished.  The one you opt to use, of course, depends on a number of things, including but not necessarily limited to your budget and your time frame.  With these thoughts in minds, there are basically three avenues of approach that you can pursue.

PURSUE “LINEAR GROWTH”

This is accomplished when you use your Facebook Page to disseminate helpful content to your Facebook Fans.  To do this, it is helpful to have a true, heartfelt desire to share information that others can use.  When this happens, your Fans, in turn, will have a desire to Like, Share and/or Comment on your posting. Once this transpires, you will become part of the “News Feed.”  The next obvious step is the fact that the Friends of your Fans will then Like, Share, and/or Comment on your content.  And THAT is the key to this approach!

What you should have, nay, what you must have is Interaction with your content!  If you do not have Interaction, the content is basically “isolated” and, for all intent and purposes, is doing you little or no good.  On the other hand, if there is enough Interaction your Facebook Post could actually go Virile, and that, of course, would be a very good thing!!!!

Linear Growth is considered “organic,” as it is a “natural” growth.  As a result, you shouldn’t be surprised if it takes twelve to eighteen months for you to reach the kind of numbers you are looking for.

BOOST CONTENT WITH ADVERTISING

In this case, your “Advertising” is supplemental to posting good content.  The Advertising you do should, of course, be in Facebook.  The Advertising can be directly  related to the content, but does not have to be.  In this realm you have two choices:  You can Advertise for your Facebook Page, or you can even make it “Post Specific.”

As can be imagined, Advertising will excel the growth of your Facebook Page. Fortunately, this can be accomplished relatively inexpensively, utilizing as little as a twenty-dollar budget.  Known as “Ad Boost,” this will, typically, get you more “Page Likes..”  As usual, you have an option or two here at your disposal.  You can either Ad Boost to the Friends of your Fans, OR you can choose a specific demographic and concentrate on that with your Ad Boosts.  As one would suspect, Ad Boosts will create a situation where your “Growth Curve” will be greater than if you are only building your Page in a Linear manner.

CONTESTS AND GIVEAWAYS

The inclusion of Contests and Giveaways in your Internet Marketing Program gives you the potential of having the growth that takes place be on an exponential level.  The intent of the Contest/Giveaway Program is to accomplish three things:

  • “Rev Up” your Fans.
  • “Hook Up” with Fans your Brand may have but are not yet on Facebook.
  • “Connect” with potential new Fans.

Ideally, of course, when you proceed with your Contest/Giveaway you will do all three!

An issue, or concern at least, deals with the question as to whether or not your Contest/Giveaway should deal directly with the product/service you offer.  While they don’t have to, it stands to reason that they probably should.  Let’s look at an example and then explore why a direct correlation is probably beneficial.

A while back we had a client who was introducing a new Bible into the marketplace.  They decided to run a Contest, and the Grand Prize was a trip to The Holy Land.  As you can see, people who would be most apt to be interested in a trip to The Holy Land would also be pretty apt to be interested in Bibles so the contestants that participated in their Contest were virtually qualified leads.

Now let’s look at a scenario where the Grand Prize is so grandiose that you will get lots of contestants, but that may or may not be interested in your product/service.  Let’s say you are offering a Grand Prize of $10,000,000.00.  You can rest assured that you are going to get a lot of traction for your Contest.  But, it is pretty safe to assume that the vast majority of the people who enter your Contest are only interested in your Grand Prize.  On the other hand, let’s suppose you operate a Sporting Goods Store and the Grand Prize you are offering is a new 16’ Bass Boat.  Now, the people who participate in your Contest are, at the very least, interested in fishing and probably interested in hunting as well.  Now, you have people who are as much interested in your product as they are in your Grand Prize!

As you can see, whichever way you choose to build your numbers the ensuing growth is never happenstance, but rather the result of a well thought out, coordinated plan.  If you are not sure which way you want to go, or feel that you need help in implementing any or all of these programs, feel free to contact me, Randall Mains, at 1-800-224-2735 Ext. 1 or randall@pathmakermarketing.net.  I am sure that regardless of the route you choose to use, if you are committed and stay dedicated to it you will achieve the goal you have set for yourself!

Please like & share this blog post:

Golden Nuggets from Toronto’s mesh12 Conference

social marketingToronto played host to this year’s mesh 12 conference on May 23 – 24, 2012 and, as usual, offered a plethora of seminars and networking opportunities.  While a good deal of material was covered, two areas that were of particular interest are UNDERSTANDING YOUR WHOLE SOCIAL MEDIA AUDIENCE and INBOUND: THE FUTURE OF MARKETING.

In discussing “Your WHOLE Social Media Audience” a key term that was bantered around was “lurkers.”  In essence, these individuals are your “invisible online audience,” people who may visit your site but who are not tweeting, liking or sharing your content.  Lurkers may also use Facebook but don’t post, like, or share, even though they may log on to FB several times a week.

A comprehensive survey by Andrew Reid and Alexandra Samuel explains what is different about lurkers, and what you need to now about reaching them.  And, this information is important, because their study showed that 68% of Canadian Facebook users are lurkers, and that for Twitter 61% log but are not posting.

Interestingly enough, lurkers do not behave the same way, nor want the same things, as sharers.  As a result, most of the data available on social media audiences does not apply to the majority of the audience.  Insights into this group reveal that:

  • Lurkers tend to be less influential in terms of their workplace purchasing or hiring decisions.
  • Attitudes:  Lurkers care less about being fashionable; Lurkers are more reluctant to engage in shopping.

Information alone is not enough – it is imperative that we are able to draw some marketing implications from this data.  One of the main suggestions is that you might want to change the way you structure social media initiatives.  For example, if you are an office supply store you may want to create two different feeds:  one targeting workplace influencers (made for sharing) and another for the silent majority who might be focused on deals for home use.

Another thought is that you might also change your key metrics.  Rather than shares or likes, you might want to increase your emphasis on measuring clicks and actual online transactions that are driven by social media.

In summation, the silent social media audience is value-oriented rather than being driven by trends or being ahead of the technology and/or fashion curve.  They are more likely to quietly click and buy if the deal is right.

In regard to INBOUND MARKETING, Brian Halligan, founder of Hub Spot, shared that INBOUND MARKETING is just the opposite of traditional OUTBOUND MARKETING – advertising, cold calls, etc.  Since most of us recognize that INBOUND MARKETING is the wave of the future, it is most important that we understand how to master it as soon as possible.

            According to Halligan, the key to INBOUND MARKETING is remarkable content.  The reason?  GOOGLE has gotten smart enough to weed out the lousy stuff!  To be successful, you should:

  1. Create good quality that people want to engage with, publishing frequently.
  2. Have calls to action to get your readers to become leads
  3. Do lead nurturing to get those leads to become customers
  4. A/B Test everything to increase conversion rates.  By continuously improving, you can increase conversions by 200% to 300%
  5. Remember the Power Laws of Inbound Marketing:  Top 20% of your content will generate 80% of your traffic and leads

Halligan also said that your content needs to be relevant to your business, and it needs to not to oversell your product or service.  Focus on creating value for your readers, not on selling, and use targeted calls to action to move people through your marketing funnel.

Obviously, this is a lot to digest and, if your realm of expertise is not Internet Marketing, it might even be a little overwhelming.  A solution might be to contact an Internet Marketing Firm, such as PATHMAKER MARKETING LLC.  Headed by founder and CEO Randall Mains, they stand ready to help you with not only these two issues, but the whole of Internet Marketing.

Please like & share this blog post:

Top 10 Outreach Ideas for the Internet-Autoresponders

10. Creating an Auto-responder Spiritual Campaign is Our 10th of Ten Top Church Outreach Ideas for the Internet.

One successful example of this church outreach strategy is the Gregory Dickow´s From the Inside Out program. Through his ministry´s website, he was able to ask thousands of people to “fast from wrong thinking” with him for forty days. Between his pulpit, TV show, and the 40 subsequent inspirational emails that people received once each day, over 100,000 people were participating and committed to setting aside negative thoughts and putting on Biblical, right thinking in regard to their everyday lives.

Since then, he has used the email auto-responder process to launch two more successful fast from wrong thinking campaigns, and thousands more people have taken part.  As far as church outreach ideas go, the autoresponder campaign is one of the best. It has high ministerial impact, runs automatically year round, and can be a subtantial effective internet marketing tool for your church.

For a free demo on how to install a Spiritual Campaign or church outreach with Autoresponders, contact Pathmaker at 623-322-3334.

Please like & share this blog post:

Pathmaker Exists to Help Your Company Grow Online

Randall MainsIt’s my distinct pleasure to have the opportunity to serve multiple clients as their internet marketing expert, non profit consultant or ephilanthropy guru.  My hope is that the content you find in this blog will give you the online marketing tools you need to succeed. If we can help you further don’t hesitate to get in touch by calling us in Phoenix, Arizona at 623-322-3334. We are always willing to provide internet marketing ideas, and hopefully we can win your trust to hire us as your marketing or efundraising professionals.  Our email fundraising expertise, premier blogging services, keyword marketing strategies, search engine optimization services, and creative church outreach ideas place us uniquely in the forefront of what the internet can do to help your ministry grow online.  Whether you need help in church marketing 101 or advanced internet business marketing promotion online, we’re here to assist you.  We use the very same small business marketing strategies we recommend to our clients.  Plus, we just surpassed $1 million dollars raised for our 501c3 accounts via email fundraising. You can also see our high end website development and translation capacities by visiting the Corrie ten Boom Museum online, which is now being distributed in high tech 3-D technology in 20 different languages. For more details on me or Pathmaker Marketing, visit my Google Profile or Company Places page.

Please like & share this blog post:

The Bottom Line to Successful Search Engine Marketing

The bottom line to successful search engine optimization services consists of the following six steps to effective internet marketing in search.

6 STEPS TO SUCCESSFUL SEARCH ENGINE MARKETING

    Since the inception of the Internet, one of its most popular uses has been Search.  As a result, Search Engines, such as Google, Yahoo and Bing have became prevalent and Search Engine Marketing has become a viable way for businesses to market themselves online.  But due to fact that you usually have extensive competition when participating in Search Engine Marketing, the successful company needs to know, and adhere, to all of the following practical steps, in order to be successful in search and related internet marketing ideas.

1)    Conduct Comprehensive Keyword Research

Preparatory to undertaking your Search Engine Marketing Program you must devote the time, money and energy to conducting comprehensive Keyword Research. Start with the Google Keyword Tool which is free to utilize.  You may go through multiple rounds of research to really find all the terms that relate to your company, but don’t worry.  A really good set of keyword research may turn up nearly 1500 search terms that work for you…maybe even more. One client we did Keyword Research for had nearly 50,000 applicable terms at the end of their keyword research project.  Once you have completed your Keyword Research, prioritize the search terms into winnable keywords for your company, meaning those you have a probable chance of winning a Page One ranking. 

Obviously, determining winnability is a vital step, so we use three strategic indicators to help us weed down our list into those that we might potentially win a page one ranking on in Google, Yahoo or Bing.  1st is any term under 2500 a month in Google Global Search Volume. 2nd is any term costing under $2.25 per Google PPC. And 3rd is any term ranking under 45% per the SEOmoz Difficulty Ranking.

2)    Search Engine Optimize Your Website

To enhance your chance for success in any organic page rankings, you need to optimize your website pages for two or three of the winnable terms you chose.  In general, figure that each page is going to be optimized for 2-3 terms. This process will increase your Page Rankings in Google, Yahoo, Bing, AOL and Ask, thus bringing qualified potential visitors to your website site. There are multiple tools to help you SEO your website, so Google Top 10 SEO Software Tools or go here to start your SEO research project for online marketing tools.

3)    Launch Google Pay Per Click

Google PPC (aka AdWords) is a wonderful form of online marketing, as you only have to pay when someone actually clicks on your ad and goes to your site. What I like most about Pay Per Click is it allows you to run live tests on multiple search terms to discover which terms are getting you leads, sales or conversions!  Once you have ascertained this information, these are the terms you will want to pursue in the other four areas of search engine marketing: SEO, blogging, linking, and social networking.  

4)    Begin Keyword Blogging

As much as possible, you want to blog about the terms you are trying to win!  There are, typically, a wide number of variations on a keyword theme, which will allow you to write about the terms from slightly different perspectives.  The key here is to develop depth of content in your Keyword Marketing, so that when you are targeting keywords you are blogging in detail about your subjects, and developing your expertise on the subject.

5)    Start Social Media Marketing in Facebook, then Twitter

The first step here is to acquire your Company “Real Estate” as soon as possible.  Get your company accounts in Facebook and Twitter first. If you can, also Claim your company listings in Google, Yahoo and Bing.  Once that land grab is accomplished, the next step is to develop your social media strategy. Think of yourself as an ambassador for your company in Facebook and Twitter. You need to abide by the appropriate “rules” of the various channels you opt to concentrate on as you look for ways to represent your company to those markets.  

6)    Perform Ongoing Link Building

While concentrating on your Keyword Terms and Phrases, you need to approach Back Linking with a four-pronged attack:

  • Develop Volume Links back to your company website.
  • Develop Deep Links to subpages of your site.
  • Pursue Authoritative Links if possible—If you are a Sporting Goods Store and get backlinks from SPORTS ILLUSTRATED, FIELD & STREAM and DUCKS UNLIMITED you will have Authoritative Links!
  • Establish Local Links within Local Niche and Business Directories

To validate the success of this link building undertaking, you will want to monitor results at least monthly if not weekly!  Links will bring you traffic to your site and improve your standings in the search engine results.  Be sure to alt-tag your terms whenever possible.

For other small business marketing strategies, visit my blog covering a variety of methods for business marketing and promotion online, or call my arizona internet marketing agency at 623-322-3334 for help by the phone.  Ask for Randall Mains.

Please like & share this blog post:

Floyder – – It Don’t Get No Better Than Free!

We had been having a pretty decent conversation, Jim and I, when I told him that the free blog posting system he was using might not be the most beneficial for his Internet Marketing Program. 

Jim, who owns an independent Sporting Goods store, is constantly rushing headlong into the 21st Century, somewhat helter skelter where Internet Technology is concerned. Because of my affiliation with Randall Mains and Pathmaker Marketing he typically runs his somewhat skewed views by me in an attempt to either verify or clarify his situation. Occasionally, however, he challenges my professional view with his stubbornly supported opinion. That was the case today.

“What do you mean?” he asked, disgust and incredulity mixed freely and dripping form his voice.

“Well, you have to understand – – if you’re just blogging for fun it doesn’t matter what blog services you’re using. But if you are using blogging as a serious Internet Marketing play, then you need to be a little more careful about which system you use.”

“Why?” he asked, his voice indicating that he was a little more curious and a lot less critical this time.

“What you want, to the point of needing, is a system that will help you with strategic keyword research. Your goal is to have your blog contain as many winnable keywords and phrases as possible. When you do, you have an excellent chance of positioning your blog to achieve page rankings in Google searches. You need a Premier Blogging Service that that helps you Keyword Marketing.”

“A ha!” Jim exclaimed excitedly, “I already have a number one ranking!”

It was obvious that Jim thought he had me. I was pretty sure I knew what he was talking about, so I opened up my laptop and Googled the name of Jim’s store for Phoenix. Sure enough, he popped up right at the top of the list. I gave him a glance that allowed him to give me the “I told you so wink” that we often use on each other. Returning to the search box, I typed in “Fishing Flies” and hit search – this time his name didn’t show up at all, not on any of the first five pages. I did the same thing with Shotguns, Fishing Rafts, Softball & Baseball Gear and even Basketball Shoes. Nothing. Every time.

He just sat there stunned for a minute, then, in his “please help me” voice, he asked,

“Floyder, what can I do?

“Well, Jim, if you are serious about using blogging for marketing purposes, I would suggest that you get in touch with Randall at Pathmaker and have him set you up with Compendium.”

“Compendium?”

“Right. It is the blog posting system that Pathmaker Marketing promotes. It’s a Premier Bogging Service, recommends to all of their clients, and it is, without a doubt, the best system on the market.”

“What makes it so good?”

“Well, there are a multitude of reasons actually. A few of the more important ones, where you’re concerned at least, include the fact that it automatically optimizes your blog post content, systematically organizes your post content by keyword, allows for unlimited users and dynamic calls to action. Not to mention the comprehensive keyword research you also receive to help you identify your winnable terms so you can begin targeting keywords.”

“So all I have to do is sign up with Compendium and I’ll win keywords and page rankings?” Jim asked hopefully, realizing that probably wasn’t the case.

“No, not quite. Google tends to prefer to give rankings based on depth of content, so you need to spend lots of time posting blogs for the next few months.”

“How do I know what to blog on?”

“Compendium will help you find your winnable keywords, and that’s what you need to concentrate on.”

Jim was satisfied, I could tell, and I knew he would soon be giving Randall a call. Even though Compendium isn’t free, it gets results for its bloggers.

Please like & share this blog post:

Scratch the Biggest Itch

It isn’t Caused by Poison Ivy!!

“Floyder,” Jim began with a look in his eye that told me while his body was present his mind was somewhere else. “I can’t decide, so I would like your opinion – – wood or plastic?”

It was obvious that Jim and I were about to have another one of our discussions where only he knows what we are talking about in the beginning. After a few well chosen and asked questions I can usually figure out what it is he is talking about, but sometimes he gets a little frustrated before I can get there! And, I have discovered, it isn’t just me – – pretty much everyone has this challenge with Jim! Anyway, I figured before I gave my opinion I probably should figure out what he was talking about.

“Wood or plastic what?” I asked.

“Why, back scratchers of course,” he replied, intimating by the tone of his voice that I should have known exactly what he was talking about.

“Do you mean which one do I like best?” I asked, still trying to figure out where this was going.

“Well, I guess. I mean, like you and Randall said at the seminar at the Rotary Club meeting, we should always try to scratch our clients biggest itch, so I thought I would send them a back scratcher since I can’t possibly be there to actually do the scratching myself.”

Obviously only Jim’s body was present at the seminar, too! What he was alluding to was the fact that Randall Mains, owner/operator of Pathmaker Marketing, had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch,” Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter – – even when he has no idea what we were actually talking about.

“Jim, that was Randall’s way of saying you need to find your client’s biggest need and then fill it for them.”

He just looked at me like a kid who has discovered that a cow can’t really jump over the moon. As he shook his head back and forth a bit, I noticed that his eyes were back in focus, and that we probably were going to be getting somewhere now.

“So, you really don’t scratch their back or anything”

“No,” I assured him.

“Ohhhhhhh,” he replied contemplatively. “Well, how do I know what their biggest need is?

“Probably the best way to find out is to simply ask them,” I advised him truthfully.

“You mean I have to call up everyone on my list?” he asked, incredulity heavy in his voice.

“No. Since you have a pretty good size e-mail list, you can either use “Survey Monkey,” or put together a short questionnaire yourself.”

“Can Pathmaker help me with this, or do I have to do it all myself?” he asked, the panged look on his face non-verbally pleading that we help him.

“Sure, we can help.”

“Great! So all I have to do is run the questionnaire and I’ll know what kind of things to offer forever!” he exclaimed triumphantly.

“Well, that’s not quite true,” I informed him. Continuing before he could ask, I explained my comment. “Look, Jim, your business has several specific seasons that you deal with – – hunting, fishing, softball and so forth. And, in fishing that breaks down to summer and winter, as the needs for ice fishing are different. You should, I think, send out an e-mail at least every two months and see what people are looking for to make their sporting endeavors more enjoyable and productive.”

“Ahhhhhh,” Jim said, his nod indicating he understood what I was talking about. “Boy, the people whose business isn’t seasonal sure have it a lot easier, since they only have to survey their clients the one time,” he commented.

“That’s not quite right either,” I informed him. “With the number of paradigm shifts that are taking place in our society today, everyone needs to keep a finger on the pulse beat of their clients’ needs.”

 Jim again nodded in agreement, and prepared to change the topic. He did, however, have one more question.

“Floyder, what’s your biggest itch?”

I realized that Jim was right about one thing – – he would need Pathmaker’s help with his questionnaire!!

Please like & share this blog post:
Get Notified When a New Blog is Posted!
CLOSE
Get Notified Each Time We Post a New Blog
CLOSE

Enjoy this blog? Please spread the word :)