Floyder – – I don’t even know what a bloghead is!

 Jim looked pretty pathetic, to say the very least. Somewhat loud, though never obnoxious!, Jim is truly a sensitive soul and that is why the comment that had been leveled at him had been so devastating. It seems that last Sunday, in front of a whole group of people, his pastor slapped him on the back and exclaimed, “Well, Jim, why don’t you head up the committee for Internet presence. After all, you’re the biggest Bloghead in the congregation.”

“Floyder, will you call Pastor and ask him why he would say something like that about me?”

His puppy-dog brown eyes made it impossible to say “no,” so I gave Pastor a call. I surmised, and verified, that all Pastor meant was that Jim used Blogging as an Internet Marketing Tool for his business more than anyone else. The fact that “Bloghead” sounds suspiciously like “Blockhead” had made Jim feel like he was being ridiculed, which, of course, was not the case. Finishing up with the call, I explained it to Jim.

A visual sigh of relief crept across Jim’s face, making it as placid as a crystal clear lake. As I watched, however, the metamorphosis continued, and the placidity was replaced with a look of total confusion. I waited, as I knew another question/ request would be forthcoming.

            “Floyder, is there such a thing as a Church Blog?” indicating by the question that he was accepting Pastor’s offer to head the committee.

“Certainly, Jim,” I assured him.

“Well, what does a church Blog about?”

“Oh,” I explained easily, “there are several ways a church can use a Blog as an outreach tool. They might want to simply employ Christian Blogging to post content that is relevant to members of their congregation. Or they might want to develop their blog into an outreach tool, so that in that case it actually becomes a Ministry Blog.”

“How would that work?”

“Well, it could actually take several forms. For example, they might use the Blog as a discussion forum to facilitate small groups discussions on the pastor’s weekend sermons.

“They might also use the blog to feature and highlight the special ministries a church offers their community, such as children’s activities, helping the homeless or their outreach to military families.”

“Or they could use the blog as a vehicle for outreach, discussing subjects that matter the public at large, with a biblical point of view.

Jim cogitated on what I had said for a while, and then asked,

“Floyder, should I seek Pathmaker’s help?

Jim was referring to Pathmaker Marketing, which promotes a Premier Blogging Service for churches (LEARN MORE >>). Jim and I have discussed numerous aspects of Internet Marketing, and, on several occasions, he retained Randall to help him with suggestions.

“Well, it wouldn’t hurt.”

Jim smiled and went to a world of his own where he was contemplating his course of action. Me, I was just glad he no longer looked pathetic!

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