Good Non Profit Website Design Principle #5 of 5

Have you ever had friends who never seem to change, never seem to rise above themselves, grow, or improve? Mere maintenance doesn’t take very much effort—and after a while, it’s not very interesting. Quality improvements and dynamic enhancements will always out-trump maintaining the status quo, and nowhere is that more evident than online.

Principle #5: Fine-tune your Web image to overcome the mistake of just maintaining the status quo.
I mentioned earlier that you should regularly change your website. You should update your site frequently—weekly or even daily is ideal—but no less than monthly. Also, you should consider a new non profit design annually.  You need to remember that the Internet is a dynamic place, and make sure your site is constantly changing as well.

Practical Tip: Consider updating your website design with articles, blogs, communities, and other ways for your constituents to interact with you.
Just maintaining the status quo will give you the headache of lost potential constituents. People will lose interest if your site is always the same and if there’s no way for them to provide input. Also, don’t just add updates for the sake of updates—that’s another headache. Remember your strategy and objectives and put all site additions through a litmus test: do they help achieve your objectives or fit squarely into the strategy?

Conclusion: When my wife, Carmel, and I were struggling to overcome migraine headaches, we eventually discovered a specialist who got us the help that we needed to deal with them. Likewise, you need experts to help you overcome and avoid non profit website design headaches. I hope that with these five principles, you now have some specific handles on how to avoid website design headaches and instead enhance your existing ministry while extending your outreach.

Quiz: Five Principles of Good Non Profit Website Design

Now that we’ve finished going through the five principles and various tips on how to apply them, here’s a short quiz to see what you remember:

1.  Identify three of the five principles of good non profit website design:
     a.  Avoid conflicting voices
     b.  Fine-tune your image
     c.  Resolve the essentials
     d.  Develop an attractive appearance
     e.  Avoid problems that occur

2.  What is the optimal number of strategic objectives for a strong website?
     a.  One primary objective
     b.  As many as your webmaster can handle
     c.  One objective for each department in the organization
     d.  Three to four objectives

3.  What is the best choice for your domain name?
     a.  A catchy acronym
     b.  Your company or brand name
     c.  A .net address

4.  Which of the following non profit design tips result in good-looking sites?
     a.  Stick to two or three color choices
     b.  Choose fonts such as Ariel, Verdana, Times New Roman, or Geneva
     c.  Develop a clean home page design followed by two to three sub-pages that flow from it
     d.  Plan for growth
     e.  Stay relevant
     f.  All of the above

5.  Which of the following will help you build your email fundraising list?
     a.  An incentive-based opt-in landing page to sign up for an e-newsletter
     b.  Placing critical information at the bottom of the page so it is easy to find
     c.  A form above the fold that asks for a lengthy amount of personal detail
     d.  Giving your visitor plenty of choices so that they’ll chose something
     e.  Both A and C

If you’re still feeling overwhelmed by website headaches, remember that we’re here to help. Pathmaker Marketing has the experience and knowledge not only to help you get rid of those pesky headaches, but to use your Web presence to maximize your outreach to potential visitors. Contact me with any questions or needs at this email address.

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