There are a multitude of activities where it can be said, “it’s a numbers game.” This is probably no truer that in the realm of Social Media, and, of course, one of the major aspects of that realm is Facebook. While “Fans” and “Friends” are important when you are socializing, they are downright vital when you are using your Facebook for business. As a result, it is important that if Facebook is to be a major part of your Internet Marketing that you know the ways to build your number of Fans to 100,000 plus!
In essence, there are three ways that this can be accomplished. The one you opt to use, of course, depends on a number of things, including but not necessarily limited to your budget and your time frame. With these thoughts in minds, there are basically three avenues of approach that you can pursue.
PURSUE “LINEAR GROWTH”
This is accomplished when you use your Facebook Page to disseminate helpful content to your Facebook Fans. To do this, it is helpful to have a true, heartfelt desire to share information that others can use. When this happens, your Fans, in turn, will have a desire to Like, Share and/or Comment on your posting. Once this transpires, you will become part of the “News Feed.” The next obvious step is the fact that the Friends of your Fans will then Like, Share, and/or Comment on your content. And THAT is the key to this approach!
What you should have, nay, what you must have is Interaction with your content! If you do not have Interaction, the content is basically “isolated” and, for all intent and purposes, is doing you little or no good. On the other hand, if there is enough Interaction your Facebook Post could actually go Virile, and that, of course, would be a very good thing!!!!
Linear Growth is considered “organic,” as it is a “natural” growth. As a result, you shouldn’t be surprised if it takes twelve to eighteen months for you to reach the kind of numbers you are looking for.
BOOST CONTENT WITH ADVERTISING
In this case, your “Advertising” is supplemental to posting good content. The Advertising you do should, of course, be in Facebook. The Advertising can be directly related to the content, but does not have to be. In this realm you have two choices: You can Advertise for your Facebook Page, or you can even make it “Post Specific.”
As can be imagined, Advertising will excel the growth of your Facebook Page. Fortunately, this can be accomplished relatively inexpensively, utilizing as little as a twenty-dollar budget. Known as “Ad Boost,” this will, typically, get you more “Page Likes..” As usual, you have an option or two here at your disposal. You can either Ad Boost to the Friends of your Fans, OR you can choose a specific demographic and concentrate on that with your Ad Boosts. As one would suspect, Ad Boosts will create a situation where your “Growth Curve” will be greater than if you are only building your Page in a Linear manner.
CONTESTS AND GIVEAWAYS
The inclusion of Contests and Giveaways in your Internet Marketing Program gives you the potential of having the growth that takes place be on an exponential level. The intent of the Contest/Giveaway Program is to accomplish three things:
- “Rev Up” your Fans.
- “Hook Up” with Fans your Brand may have but are not yet on Facebook.
- “Connect” with potential new Fans.
Ideally, of course, when you proceed with your Contest/Giveaway you will do all three!
An issue, or concern at least, deals with the question as to whether or not your Contest/Giveaway should deal directly with the product/service you offer. While they don’t have to, it stands to reason that they probably should. Let’s look at an example and then explore why a direct correlation is probably beneficial.
A while back we had a client who was introducing a new Bible into the marketplace. They decided to run a Contest, and the Grand Prize was a trip to The Holy Land. As you can see, people who would be most apt to be interested in a trip to The Holy Land would also be pretty apt to be interested in Bibles so the contestants that participated in their Contest were virtually qualified leads.
Now let’s look at a scenario where the Grand Prize is so grandiose that you will get lots of contestants, but that may or may not be interested in your product/service. Let’s say you are offering a Grand Prize of $10,000,000.00. You can rest assured that you are going to get a lot of traction for your Contest. But, it is pretty safe to assume that the vast majority of the people who enter your Contest are only interested in your Grand Prize. On the other hand, let’s suppose you operate a Sporting Goods Store and the Grand Prize you are offering is a new 16’ Bass Boat. Now, the people who participate in your Contest are, at the very least, interested in fishing and probably interested in hunting as well. Now, you have people who are as much interested in your product as they are in your Grand Prize!
As you can see, whichever way you choose to build your numbers the ensuing growth is never happenstance, but rather the result of a well thought out, coordinated plan. If you are not sure which way you want to go, or feel that you need help in implementing any or all of these programs, feel free to contact me, Randall Mains, at 1-800-224-2735 Ext. 1 or firstname.lastname@example.org. I am sure that regardless of the route you choose to use, if you are committed and stay dedicated to it you will achieve the goal you have set for yourself!