Church Outreach Ideas — How to Use a Prayer Wall

Prayer WallA prayer wall is a web application where you can conveniently post prayers and pray for others as well. It’s so easy to use and the convenience will put prayer chains to shame. Updates on past prayers are easy to do; you don’t need to send hundreds of emails to keep people informed. Talk about Church outreach ideas, this is the best there is. Here is how to use it:

  1. Post your prayer request like a tweet – The best way to post a prayer is to make it concise so that those who will pray for you will not have a hard time remembering your request. Added to that, there are also details that you want to intentionally miss out especially if they are too personal. You can think of this as a tweet except that it’s a prayer.
  2. Post a prayer for others too – Don’t just pray for yourself, pray for others as well. Intercession is a virtue that is highly encouraged in the church and what better way to help your brethren than to pray for them and encourage others to pray for them too?
  3. Avoid correcting the prayers of others  – If you disagree with other peoples’ prayer request, there is no point in correcting them. You have to remember that the prayer wall is a public environment and making a public correction to someone else’s prayer is just too insulting.
  4. Avoid gossips in your prayers requests – It’s easy to fall into this trap. What was intended to be a genuine concern that needs to be prayed for progresses into a gossip. If you think that a request is a gossip in the making, you can flag it as such. The admins of the church website will then remove it from the prayer requests and decide if it is indeed a gossip. Just like other Outreach Ideas, this too has to be protected from misuse.
  5. Truly pray – If you want to pray for a request, all you need to do is press the “pray” button and the number of those who prayed will increase. On the downside, you can actually just press the button without actually praying and the person on the other side will actually believe that the number of those who prayed are actually a lot. This just defeats the purpose of a prayer wall and should be avoided. We have to remember that we are accountable to God and dishonesty just doesn’t pay.

 A prayer wall is just a web app that makes the job of prayer warriors a little easy. This will encourage more prayers and a great way to see your ministry being fruitful. All you need to do get in touch with Pathmaker Marketing and have it installed in your Church’s website or ministry blog. If you have any other Church Outreach Ideas, we would like to hear about it too.

 For examples of some Prayer Walls we’ve installed, go here:

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Define Your Online Objectives

I marvel at how often clients come to us at Pathmaker Marketing and do not have a firm grasp of exactly what they want us to accomplish for them.  This seems to be as true for those companies who are seeking a small business marketing strategy as those charities who are interested in non-profit fund raising. 

For whether they are looking for an online marketing toolchurch outreach ideas or search engine optimization services, their goals are often murky and poorly defined.  An example would be those who put together an internet ad without having defined how to evaluate the results of the advertisement, or measure its success.

First, as you develop your online ad you need to know what, exactly, you are expecting it to accomplish for you. 

There are basically a few strategic things that you can hope to receive from your internet marketing endeavor – – a list addition, a lead or a sale.  Typically, your product or service will determine which you should expect.  For example, if you are selling your services as an Architect for Church Expansion, you will undoubtedly pursue leads, not sales. 

On the other hand, if you are selling a $49.95 product titled “6 Steps to 1,000 Perfect Sermons,” the end result is more apt to be a sale than a lead. 

Once you fully understand your objective you can better measure the results. Making this determination will allow you to decide whether or not your advertising program was a success.

Second, as you determine your objectives you will find that they may be different depending on whether you are prospecting for new customers or selling to your current ones.  Example: is the list email you are using an “internal” or “external” list.  For an internal list, one where you are contacting current/past customers, you may decide that for a thousand dollar investment you will want to realize $10,000 worth of sales.  It might be more, it might be less – – you should be able to determine this because you will already have a track record with those individuals. 

However, with an “external” list, a list of potentially new clients, you may be pleased even if you don’t break even!  For the same thousand dollar investment, a return of only $750.00 might be acceptable because you are acquiring new names/clients for future upselling to your internal list.  These individuals will have ongoing upsell potential and a “life time value,” which may be very significant.

It is vitally imperative that you define your objectives, for without doing so you cannot determine if your campaign was successful or not!  Too, you may want to set up a “scale” of probably/possible success.  If your “goal” is to glean $10,000 on a $1,000 investment, and you only glean $8,500, you might decide that the program was, albeit short of your expectations, still a success.  As with any goal, not reaching the ultimate goal does not mean you failed.

It is possible that you may need help in defining and refining your objective, and we at Pathmaker would be more than happy to assist you in this.  However, before you invest in an internet advertising be sure you know what you expect it to do for you!

Give us a call if you need more help to find ways to win on the web.

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