The Best Summer Games Preaching Series

summer games go for goalThe Summer Games is fast approaching and are you still looking for a sermon series to preach on this occasion? Every preacher knows that there is a need to be relevant in his preaching and to make the message hit home, it must be abreast with the current events. You don’t need to be an expert in Christian marketing to know this and for this reason; we have made available the Go for the Goal: Becoming a Spiritual Champion Sermon Series CD. Here are some of the advantages of preaching this sermon series:

  1. Impeccable timing with the Summer Games – The Go for the Goal: Becoming a Spiritual Champion Sermon Series CD is can be preached in tandem with the Summer Games which will start on July 27 and end on August 12. You will be preaching the most relevant and most up to date sermon series and for sure, this will have a great impact to your church outreach and congregation because they can absolutely relate to what you are talking about.
  2. Leverage the media attention with your preaching – Preachers are always on the lookout for outreach ideas. The Sumer Games is expected to have great media coverage and to be able to ride on this wave will be a great advantage to your out reaches efforts. While your hearers watch the games on TV, they will remember your preaching on the topic. And do you know what this will amount to? Impact!
  3. Solid Scriptural base – This sermon series is based on Hebrews 12:1-13, which is a very solid springboard to preach a series of messages on becoming spiritual champions. From July 27 to August 12, you will have a ready message that will encourage your congregation like a huge athletic team.

If you will order this sermon series, you will have in your repertoire a toolset that will inspire your hearer to have that champion mind-set. They will have that enthusiasm that will mobilize them to win the world for the Kingdom. So what are you waiting for? Order your copy of the Go for the Goal: Becoming a Spiritual Champion Sermon Series CD or contact Pathmaker Marketing for more information.

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10 Tips for Getting Higher Rankings in Search Engines

Search Engine Optimization is a specialized field that helps your website get higher rankings in search engines. Your goal in search engine optimization is to capture as much of the page 1 real estate in searches relevant to your business. Whether you’re developing a new website or updating an existing site, you should keep the following guidelines in mind as new content is developed and coded.

1. Structure your site appropriately to be found by search engines.
Google webmaster guidelines say that your site should have a clear hierarchy and text links. Every page should be reachable from at least one static text link.

2. Make navigation easy and clear.
Google recommends a site map with links that point to the important parts of your site.

3. Remember that “content is king.”
It’s easy to get bogged down in attempt to make the site look great and forget that search engines are looking for content, not looks. Google recommends that you create a useful, information-rich site, and write pages that clearly and accurately describe your content.

4. Think Through and Liberally Use Appropriate Keywords.
Google recommends that you think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Pathmaker Marketing can help you carefully research keywords; we regularly uncover keywords for our clients that they may not have thought of and that have a higher likelihood of being found in search engines. Call us at 623-322-3334 to see if we can help you do a more thorough job of researching appropriate keywords for your business.

Designers love to create headlines in fonts that aren’t available in HTML. They do it by making your headlines images, and this is one sure way to harm yourself when it comes to search engine rankings. Google recommends that you use text instead or at least use the <ALT> tag to include a few descriptive words of the image.

5. Make sure <TITLE> and <META> tags are used appropriately.
These are HTML codes that search engines look for when ranking sites. The <TITLE> tag should not be the same for every page of your site (for example, merely the name of your company). It should contain keywords that have been carefully researched. <META> tags contain specific information that search engines look for when deciding what each page of your site is all about. There is a <META> tag for description, and you should supply your coder with a short paragraph to describe why someone would want to visit this page of your site – it may not be used in ranking, but it could be displayed under the title of the page to help potential visitors decide if they want to click on your listing. These should contain words that actually describe the page content to avoid being penalized by search engines.

6. Check for broken links and correct HTML.
Your will severely hurt your rankings in search engines if you have broken links in your site or if your HTML cannot be read by search engines. Your coders need to be sure to check all code and clean up any extraneous codes left by edits or inserted by HTML generators. Several people should click on every single link in the site to make sure there are no broken links, and it should be re-done every time the site is edited. Also, Google recommends keeping down the number of links on any given page to fewer than 100.

7. Keep parameters short on dynamically-generated pages.
These are pages that are automatically generated from a database. The URL of this type of page will have a “?” in it. Google warns that not every search engine spider crawls dynamic pages as well as static pages and recommends that the parameters be short and few.

8. Be straightforward in your site structure.
Some sites create multiple pages, subdomains, or domains with substantially duplicate content thinking they’ll trick search engines into believing there is more content on the site than there is. You’ll get found out of you do this – so the best advice is to avoid it. Google recommends that you avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content. If you site participates in an affiliate program, you need to develop your own content that adds value and gives potential users a reason to visit your site rather than the hundreds of others who also participate in the same affiliate program.

9. Make your photo captions text rather than embedding inside an image.
Search engines can’t read text that is part of an image. There rarely is a case when you need to make a photo caption part of the photo, and you’ll benefit in search engine rankings if you keep the captions to HTML text.

10. Use <ALT> tags and descriptive names for all photos and images.
This was briefly discussed with the tip about headlines. All images should have an <ALT> description so search engines will consider the images when ranking your site. These tags need to contain useful information about the subject matter of the image. You also need to use photo names that describe the content. Google states, “my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG.” 

Pathmaker Marketing offers a full range of website design, search engine optimization services, fundraising services, Internet business marketing promotion, Christian marketing, non profit fundraising and more. We would be happy to discuss with you how we might be able to help you get the highest rankings in search engines or any other topic about your fundraising needs. Give us a call at 623-322-3334.

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Factors to Consider in Your Christian Marketing Efforts

Why Use an Outside Marketing Firm for your Christian Marketing?–Part Two
As a small business owner or ministry leader, you may have considered how best to handle your Christian marketing efforts.  Should you hire a person in house?  Contract with an agency?  Or try to find time to spearhead your Christian marketing efforts on your own?

As you consider how best to address your Christian marketing concerns, you can ask yourself if you have the ability to create strategy, collaborating with a variety of players in your plan?  Are you able to move swiftly with your marketing efforts, sometimes setting aside all the other issues of your business in order to develop strategy and pull it off?

If you answered “No” to any of those questions, you may want to check out a Christian Marketing team like Pathmaker Marketing LLC to help you reach the valued customers and donors you seek to attract.

Collaboration—In House and Out
Collaboration and innovative partnership are among the freshest buzzwords in the business world today.  Our team of seasoned veterans brings a strong background of collaboration and willingness to partner in any way that will benefit our client.  We’ll listen to your concerns, research the issues that are impacting your online presence and we’ll work with you to devise strategies that are fresh and effective.

Speed of Delivery—We Can Get It Done

We understand the difficulty in trying to launch a project or campaign using your own in-house creative and I.T. teams—if you have them!  They can be overloaded with the daily concerns of the company and getting in the queue to be serviced by them could mean a wait of several months to a year or more.  Or, if you are a start-up or a new ministry, you are probably scrambling just to design stationery and build a website.

Pathmaker Marketing has an internal team that is poised and ready to move quickly to provide you with research, web presence, email marketing, social networking, back links, Search Engine Optimization and much more.  Your needs are our team’s highest concern, so we are able to produce exactly what you need when you need it.  We’ll do our best not to make you wait!

Cost Effectiveness—Our Specialty Brings Relief!
Companies that seek to do their own Christian marketing in highly specialized areas like social networking risk losing valuable productivity as employees struggle to understand all the ins and outs of the new world of social media.

Pathmaker Marketing has social networking specialists on the team.  We employ them at reasonable rates and keep them focused in this key area.  Using our specialists will relieve your staff and save you time and money.

The New Marketing—Our Specialty
The Internet has changed virtually every aspect of Christian marketing.  Compended blogging, social media, back linking, search engine optimization and text messaging have all been used to market successfully.  When we found that Christian publishing giant Tyndale House Publishers did not have a significant footprint on the Internet, Pathmaker Marketing used state-of-the-art online tools to find a solution to the problem, creating a compended blog and filling it with content that will help strengthen Tyndale products’ search engine rankings.  Our approach is holistic and comprehensive and we view the concerns with an outsider’s objectivity.

Our staff can “work” social networking accounts, inviting people to be followers, friends, etc., and following up.  We also invite them to your online events and auto-flow your blog content to your social networking accounts, further broadening the reach of your social networking efforts.

We will research your online presence and give you the good news and the bad regarding your search engine rankings.  We are experts in being able to help you build your Internet assets. Our compended blogs will help drive up your rankings with Google, Bing, Yahoo and others.

Pathmaker Marketing LLC is grateful for the opportunity to help so many ministries and small businesses with their Christian Marketing, applying our expertise to the needs of our clients.  If you are uncertain about your ability to tackle Christian Marketing on your own, give us a call at 623-322-3334 or visit our website to learn more.  You can sign up for our free Christian Marketing eNewsletter HERE.

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Why Use An Outside Marketing Firm for Your Christian Marketing

Christian Marketing Help–Can You Hit the Target on Your Own?
Part One–Breadth of Experience

Whether you run a small business or lead a Christian ministry, you may wonder if there is value in using an outside firm for your Christian Marketing.   This is not only a personal decision—it’s an important one-–for no matter what the nature of your work is, you have a responsibility to let others know about it so they can take advantage of your services or goods. Your business or ministry can provide tremendous help to your potential customers–but what is the best way to let people know about you?

As you lead your organization the demands on your time and energy may cause you to feel that Christian marketing is not be among your highest priorities.  You may wonder if you will lose control over the image or appearance of your business or organization if you utilize an outside agency. But you must ask yourself if you are able to hit your marketing target on your own.  If not, you may want to consider Christian marketing as a way to get help for your organization.

Breadth—Diverse Clients, Multiple Industries in Christian Marketing 
When you choose to employ an agency to help you with your Christian marketing, you benefit greatly from the breadth of the agency’s client list.  In serving a broad clientele from many industries, it’s likely that your agency has already faced and solved a number of key problems that will need to be tackled in any given campaign or strategy.   Your company can take advantage of the agency’s extensive experience in solving these problems.

The people at Pathmaker Marketing LLC are experts in their fields.  We’ve worked with a wide range of small business, ministries and Internet-based efforts.  The diversity of our client list has pushed us squarely into the areas of Social Networking and Search Engine Optimization.  We’ve learned how to effectively use several essential tools to help our clients achieve optimal results from our efforts on their behalf.  Simply put, we can help you hit the bullseye with targeted marketing and messaging that will bring potential clients or donors to your door. If you aren’t absolutely convinced that your Christian marketing efforts will be as successful, we encourage you to consider using an outside agency like Pathmaker Marketing.

Marketing is an intensely diverse field.  As a small business owner or ministry leader, you undoubtedly have exceptional skills in many fields–one of which may or may not be the field of marketing.  Choosing to use professionals for your Christian marketing efforts may be the the best choice you make–and the one that helps you hit your target dead center.

Can You Hit the Target on Your Own?
Coming in Part Two:  Collaboration and Speed

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