Strategic Web Communication Principle #4: Interactivity

Build interactivity into your website to improve your non profit marketing.

To keep people coming back to your site, you’ll need more than just good design. You need a hard-working site, and you must update it regularly. Many of today’s most successful websites are interactive, meaning they allow people to participate in the content in some way.  The best example is Wikipedia, where up to 7,000 volunteer contributors update and monitor the encyclopedia daily to ensure accuracy and prevent abuse.

Many other sites develop interactivity by providing games people can play. An extreme example of this is Second Life, where you participate in a virtual world online:

An example more relevant to not for profit organizations might be a Prayer Wall, such as the Prayer Walls at Presidential Prayer Team that we’ve discussed, or the Prayer Walls at Gregory Dickow Ministries. This online initiative provides effective internet marketing, a way to interact with your members, while also retaining relevance with your ministry site objectives. At GDM, each Prayer Wall is sent an email thanking them for their participation and welcoming them to the broader GDM ministry through their electronic Welcome Series.

Other interactivity vehicles such as chat rooms, forums, contests, blogs, libraries, photo sharing, and wikis can get people coming back to your site – building a community of people interested in your topics and endeavors.

If you’d like some help to establish a ministry Prayer Wall on your website, or improve your non profit marketing, contact Pathmaker Marketing today for assistance in getting started.

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