Strategic Non Profit Website Design & Communication Quiz

1. Identify three of our five principles of good non profit website design and communications: 

a. Consider banner advertising
b. Link relevant content to search-centric promotion
c. Search engine-optimize your site
d. Develop your email communication tools
e. Build Interactivity into your website

2. What are some incentive-based offers for your email signup page? (choose all that apply) 

a. Discount coupons
b. Topical e-newsletters
c. Free downloads
d. Cash rewards
e. Special premiums
f. All of the above

3. What is search-centric content? 

a. Website content that is relevant to web searches
b. Website content that conveys your needs and central passions
c. Website content that shows up in search engine results

4. Which ways below will NOT help you build interactivity on your non profit website? 

a. Prayer Walls
b. Wikis
c. Your best building photographs
d. Forums
e. Games
f. News reports and updates
g. All of the above

5. Which of the following will help you develop your email fundraising and communication tools? 

a. An incentive-based email offer page
b. Implementing an electronic welcome series
c. Developing effective transactional email
d. Learning to use surveys
e. Improving landing page conversion
f. A, B, and E
g. All of the above

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