Good Non Profit Website Design Principle #4 of 5 (Part 2)

A couple more tips and some examples of Principle #4: Develop a hard-working site to avoid the problems of a non profit design that’s all looks and no brains.

Practical Tip #3: Have your critical info appear above the fold so readers don’t have to scroll down to find it.  This is a key feature of good non profit website design.

Practical Tip #4: Have a good database for holding names and critical information about visitors – typically called “the back end.” One of the most important and overlooked aspects of generating leads is having a way for people to tell others about your site, so: Add “tell a friend” functionality to improve your non profit marketing.

If the object of your site is to sell products, is your eCommerce easy to use and fully functional? Make sure all products have a photo and one sentence description. Make sure you have a good shopping cart system, with a straightforward checkout process (no nine-step checkout routines) and test it often to ensure that nothing has broken down, so you lower your shopping cart abandonment rates.

If your site is designed to generate memberships, does it accomplish that purpose well? It’s similar to name generation in terms of convincing people to fill out a form, but if you want people to become members, your site also needs to have a feeling of community. Even though it would be nice if Christians will automatically want to interact with you because of your wonderful outreach, they won’t. They need to know what’s in it for them, and visiting your site has to be easy and fun if you want them to come back.

Practical Tip #5: Install a Prayer Wall onto your site that members can update the wall with prayer requests for general issues or items specific to your ministry. Let the content be uploaded automatically, but monitor it in case you need to remove anything inappropriate.
Prayer Walls can be great non profit marketing and ministry tools.

Good examples of a Prayer Wall:
Presidential Prayer Team
Gregory Dickow Ministries
National Prayer Campaign

If you need help to pull this off contact Pathmaker for more details.

Here are some examples of hard-working websites:
Presidential Prayer Team
(Good effort at offering member benefits in exchange for name and email data. Thank You page offers a Welcome Kit in exchange for full address, phone)
Grand Canyon University
(Gets leads by convincing you to sign up and providing the means all on one screen)
eHarmony
(Excellent job of using the right images and simple text to get people to use a form and register)
The Villages at Country Club
(Real Estate site design to generate visitor leads into the showroom)

Pathmaker Marketing can help ensure that your web site is working as hard as possible. Contact us anytime for an evaluation of your non profit website design, email fundraising, or non profit marketing.

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