A Keyword Marketing Tool in the Form of a Blog

For those whose intentions are to use their blogging efforts in a productive manner to gain themselves significant page rankings in Google, Yahoo or Bing, and thereby make their blogging a viable marketing tool, serious consideration needs to be given to Compendium.  While it is not the only blogging system available today, it is, by far and away, in my opinion, the best blogging system available for “bloggers” who want to be serious marketers.

To make such a bold statement one needs to be able to support it, and there are three major benefits that give credulity to my claim.  First, and perhaps foremost, Compendium helps me target winnable keywords.

To explain this, let me use the illustration of the lemon tree in my backyard.  Typically, my large lemon tree has three “levels” of fruit:  Those which are on the low hanging branches and are easily picked; those on the middle branches, which I might be able to attain but it will take some more effort; and those on the very top branches which are, for all intent and purposes, unattainable.  Applying this to winnable keywords, we find that some terms are going to be easy to win; some are, perhaps, winnable with more effort, and some you probably will never be able to win.  Compendium helps you to determine which keywords are easy picking, so your blog postings revolve around terms that will get you page one rankings and top 50 rankings, both on your target terms and long-tail variations of those terms.

To punctuate this point, recognize that Google is preferential to ranking terms based on depth of content, so you need to choose those keyword phrases that have not already had an “encyclopedia” written about them.  A good example of this might be “email fundraising” vs. “ephilanthropy.”  While you might prefer to use the more common of the terms, so does everyone else.  Therefore, the former might be unattainable where the latter is readily within your reach and grasp.  When you are targeting keywords, pursue the winnable terms first.

From the blog posting side of this coin, since depth of content is a paramount concern to the search engines, you should be prepared in the long run to write 50 – 200 posts on the terms for which you are targeting keywords.

Secondly, Compendium gets me page rankings on my search terms.  A major goal of any business is to have a prospective client go on the internet, run a keyword search (on something other than your company name), and have the name of your business pop up, preferably in the number one slot, but at least somewhere on the first page.  Getting these page one rankings is what will drive those prospective clients to you, and allow you to convert them from “prospective” to “first time” client.

The Compendium system excels at this by automatically search engine optimizing each blog post domain and page construction, and guiding you in real time to optimize your post content too. You won’t get that advantage from any free blogging service out there. This auto SEO step equips your blog to be truly optimal before Google, Yahoo and Bing, so that you get you the page rankings you so eagerly want to achieve. To do this in another blogging service, you would have to manually SEO each post, or hire an SEO specialist to do that for you.

In our current economic environment, you want a system that will save you both time and money in your quest for Search Engine Optimization (SEO).  These are additional advantages that Compendium offers. Compendium has a tool that will help you optimize every blog post before it goes live.

When looking for competitive blog services to Compendium, the one most often mentioned is WordPress, a system that can be accessed and utilized at no expense to the user.  The fact that WordPress is free can be a little misleading.  If your intent is to use your blog for internet marketing purposes, WordPress can cost you far more to Search Engine Optimize your posts to get the page rankings, than the expense of using Compendium. All things considered, Compendium saves me time and money over other options.

The best way to compare Compendium and WordPress is, perhaps, in the form of a chart.  Below I have constructed a table that will allow us to do just that:

COMPARISON ITEMS

Compendium

WordPress

Optimizes Your Blog Post Domains.

Yes

Yes

Optimizes Your Blog Page Construction

Yes

Yes

Automatically Optimizes Your Blog Post Content

Yes

No

Automatically Compends Your Blog Post Content into Keyword Blogs

Yes

No

Organizes Your Post Content by Keyword

Yes

No

Allows for Unlimited User Blogs

Yes

No

Allows for Dynamic Calls to Action Headers, Ads

Yes

No

Provides Weekly Metrics

Yes

Yes

RSS Feeds into Your Social Networks

Yes

Yes

Provides Strategic Research to Identify Winnable Keywords

Yes

No

As you can see, Compendium is superior to WordPress in a plethora of ways – – all of which are important to the dedicated internet marketer.  Compendium is, after all, a premier blogging service that is guided, directed, blogging for the purpose of winning page rankings on your keywords! For more intel, call Randall Mains at Pathmaker Marketing.

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