9 Reasons to Choose a Premier Blogging Service

Installing an effective ministry blog or church blog can be a simple decision.  Do you want to go the free route, using a service like WordPress or Blogger, or do you want to go with a premium service like Compendium which costs something but is a real marketing tool for your ministry?

I would argue to go with the premier blogging service first.  Then add your free blog services later.  Let me explain why I feel that way. 

The compended blog tool that I use is a superior outreach and promotional vehicle for my company and could be for your ministry, church or small business as well.  It gives me the following advantages in effective internet marketing:

  1. It allows me to establish multiple Keyword blogs. (See my Category list down the right sidebar of this column). Each of these Keyword blog terms has been carefully researched, then run through 2-3 serious evaluation layers, giving me a high degree of confidence that my Keyword Blogs can bust into a Top 10 listing on Google, Yahoo or Bing.  As long as I stay committed to developing relevant content for my keywords, this tool assures me a fighting chance for a Top 10 listing on my terms. It could do the same for you.
  2. It populates all my Keyword blogs automatically as I create my primary blog posts.  This saves me a hige amount of time and energy.  It effectively leverages my writing effort dozens of times over.  For example, once I finish writing this blog post, the system will automatically “compend” it to these other relevant Keyword Blogs (Blog Services, Ministry Blogs, Church Blog, Premier Blogging Service, Ministry Blog, Christian Blogging, etc). Do you get that incredible advantage?
  3. Each Keyword Blog is also fully Search Engine Optimized on that term for Google, Yahoo and Bing.  That begins with each blog having a unique URL. It also includes a nifty color bar tool that enables me to create each post in a way that my copy is fully optimized for my terms.  I would have to do these steps manually otherwise, a time-draining process at best, even for a marketing firm like ours.  For those who don’t understand the SEO process at all, this advantage would be out of reach. If you paid someone to Search Engine Optimize your blog, it would cost you hundreds, maybe even thousands of dollars of income.  It might even be money well spent, if it gets you a top listing for your blog, but the point is, I don’t have to spend any money on SEO with this tool, because my blogs are already optimized for every keyword in our system.  Yours would be too.
  4. It allows me to have unlimited blogger accounts. I can open up the blogging process to as many staffers or writers as I ‘d like, at no additional cost to me.  This gives me the advantage of getting content from multiple sources rather than just relying on myself or a few dedicated writers. If you’re a church, for example, you could have your Senior Pastor, Associate Pastor, Youth Pastor, Worship Leader, C.E. Director, even Deacons and Elders all blogging on the same system, under one account.
  5. It notifies the search engines each time we update our blog.  This process, called pinging, keeps Google informed that there is new content available for evaluation. It does this step so you don’t have to.
  6. It is actively fighting to get me visibility on my keywords — it’s a true marketing tool.  The compending and optimization process, by intent and design, is looking to establish a presence for each keyword in my blog in the Top 10 results of a Google search. This primary goal recognizes that if I get presence on my terms, I will get qualified traffic from those terms to my blog. Qualified traffic to my blog means qualified names added to my email lists, new leads to my church, new sales for my business and/or gifts to my ministry.  This system is prospecting for new customers for me even as it establishes me as an authority in my areas of expertise.  It would accomplish the same strategic objective for your company.
  7. It allows me to auto-flow my content to the free blog services.  Once my premier blogging service is installed, then I also have the option to begin flowing my blog content automatically into numerous other free blog services like WordPress, Blogger, Xanga, LiveJournal, Vox, etc.  This way I get all the advantages of my superior marketing tool and maintain a presence in the other blog services, without any additional effort on my part. You would establish a substantial presence across the internet with this tool in your marketing lineup.
  8. It allows me to control the posting process.  Each post that gets submitted from my bloggers goes into a queue waiting for my approval. This allows me to oversee the posts, perform quality control if necessary, and approve them before they go live. You would have the same measure of content control.
  9. It comes with a superior team of tech support professionals. Although it’s really a turn-key process, if you need help in getting to success using this superior tool, the Pathmaker Marketing team and Compendium are both available to help you.

For a Free Demo of these online marketing tools, call me today at 623-322-3334, and I’d be more than happy to discuss in more detail how this resource could be implemented for your church ministry, non profit organization or small business.

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