10 Tips for Successful and Effective Internet Marketing #5-6

In this third of five blog posts, I’m providing you with 10 Internet Marketing Ideas that will help you be successful online.  Some are practical, some are philosophical, but they are all intended to help you be more successful with your small business marketing strategies. Here are numbers five and six:

5.    CALCULATE YOUR LIFETIME VALUE STATS – In this sales instance above, you need to factor in “Lifetime Value” of each customer that you make.  “Lifetime Value” alludes to the fact that your first time customer may conduct more than just one business transaction with you over time.  The “real money” may not be in the initial sale from them, but rather in upgrades, up-sells or repeat business for other products or services that you have to offer.  With Lifetime Value being considered, a 100% return in sales on your ad prospecting dollar might be considered an excellent investment given the long term rate of return.  That being said, you need to calculate your lifetime value metrics to know how many “sales” or leads you need to make to allow you to make your advertising work. For some businesses, it’s 85% of your ad prospecting dollar, for others it’s 100%, for some others 150%.

6.    GRASP THE LANDING PAGE CONCEPT- The objective of e-mails and banners is to get qualified potential customers to visit your Landing Page.  Once that happens, the burden of responsibility shifts to your website. It’s at the Landing Page that visitors are converted to leads or sales.  The key here is very simple – if your Landing Page is “broken” don’t blame the Advertiser!  Your goal, is to create a Landing Page that works hard to convert qualified traffic into company assets…it needs to motivate the visitor to follow through on what got them there in the first place. Think of your advertising as making the sale, and your landing page as closing the sale. The #1 most important thing you can do for your advertising plan is make sure your landing page(s) work.

For further internet marketing ideas, or tips for fundraising professionals, visit Pathmaker Marketing, or call Randall Mains direct at 623-322-3334.

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