What you really want out of a premier blogging service is to see it deliver results, right?
Well, consider this. With four posts to this compended, Keyword Blog system, I've already gotten to a Top 10 position on Google for this Keyword phrase: Premier Blogging Service. And I intend to stay there by talking about all the merits of this keyword marketing, compended, premier blogging tool.
For one, it flows my blog posts automatically onto the appropriate keyword blog categories. That saves me a ton of time and effort that I get to spend in other areas of my life. This unique feature is called compending. Said in another way, it auotmatically "populates" each appropriate keyword blog every time I post to my main blog.
Secondly, it search engine optimizes all my blog posts, guiding me to create content that makes the search engines, like Google, Yahoo and Bing, very happy. Plus the content is targeting keywords on the internet.
Thirdly, I can have unlimited users on my system so other friends, staffers or colleagues can help me in the blogging process. That doesn't cost me anything extra. And I like the extra help. It gives my blog the edge in developing ongoing, relevant content.
Fourthly, it allows me to generate content that gets flowed all across the internet. In doing so, it finds me new friends, who like what I have to say, and want to consider further the services I have to offer.
Fifthly (is that a word?), I can autoflow all my blog posts from this system onto my other "free" blog accounts.
Finally, it's so easy to use, I just love it. And it comes with complete tech support so that if anything ever goes wrong (which it never does), I'm covered.
If you'd like a Free Demo on this exceptional internet marketing tool, (which can easily become your church blog, ministry blog, church outreach, christian blogging tool, christian marketing tool, non profit marketing tool, or small business blog service), please call me today at 1-623-322-3334. Ask for Randall Mains, and I'll be glad to share my enthusiasm with you about this fine product that you can take advantage of too.
Posted Tuesday, July 7, 2009 by
Randall Mains
Link relevant content to search-centric promotion.
The reality of communicating with people online, and particularly via email fundraising, is that you have to constantly collect new email addresses. The typical growth rate in 2008 for any ministry list was 25% per year, which was comprised of 5% new names, less 3% name loss to unsubscriptions and bounces (mostly bounces). Said differently, if you’re not prospecting for new names constantly you can expect to see a 3% per month attrition in your email lists. Since people will move on for one reason or another, you need to replace them with new friends.
How to do this? Populate your website with relevant content that’s consistent with search-centric promotions that you conduct online. Relevance is key. If someone is searching the Internet for a church in Dallas, and you are one, that’s relevant. But if you’re a homeless shelter in New York or Dallas, that is NOT relevant. You need to start by targeting keywords: determine the Internet search streams that are relevant to what you offer, and then optimize your site to those searches via your site content and code. That way, your website is more likely to pop up in a Google search and get you qualified traffic from people who are looking for what you have to offer. That also means you must regularly update your website to relate to changes in relevant search terms. You might call this keyword marekting.
Practical Tip: Search engine optimize your site.
So let’s talk about optimizing your website so that you can be easily found when someone looks up terms relevant to you on Google, Yahoo, Bing, or other search engines.
If someone searches a topic such as “how to help a troubled teen,” your site can get listed in the results. But unless it’s in the top 10 results, or on the first page, it probably won’t get many visitors from those search results. There’s a whole science to getting your site listed at the top, which again is too detailed to go into here, but the basic process—known as keyword marketing via serach engine optimization—is something you should know. It involves finding the search terms related to your ministry, including those search terms in relevant content on your site, optimizing your site copy and code for the search engines, and finally submitting your site to the search engines. In most cases, this core process will result in you getting ranked higher in the results, thereby driving more qualfied search traffic to your website.
Here are some examples of what organic search term results look like:
Google: How to Help a Troubled Teen
Yahoo: How to Help a Troubled Teen
Bing: How to help a Troubled Teen
Google and Wordtracker offer free keyword online marketing tools for finding common search terms:
You can input your own keywords to see how many people are searching those terms. Don’t get tempted to expand your terms if you see people searching on a topic that doesn’t relate to your primary goal – instead, stick to what you know, and your outreach ideas will be the most effective. You won’t be sorry if you put your effort into thinking up and searching for the search terms people are looking for that relate most directly to your ministry.
What do you have within your organization relevant to what people are searching for that you can develop and put online? This is a new level of site content depth – deepening the relevance of what you’re saying overall. You may have a particular niche – maybe issues related to teens, or matters of the heart for women, or guy stuff. By deepening your content in these areas, you establish a deeper focus that is really relevant in a particular area, and then you develop it and make it search-centric.
For example, you might learn that a lot of people are searching for “war in Iraq.” If your ministry doesn’t have anything relevant on this subject, you wouldn’t want to develop it just because someone’s searching for it. On the other hand, when The Presidential Prayer Team learned that many people were searching for “soldier’s prayer” because of the war, PPT developed a printed version of a soldier’s prayer, entered into a pay-per-click advertising agreement with Yahoo and Google, and then, when people clicked to the site to get the soldier’s prayer, asked them to adopt a soldier to pray for. Visitors also could sign up for the Adopt Our Troops e-newsletter. The strategy did a great job of building their Adopt Our Troops email list.
If people find your site through a search, they will quickly leave if they don’t think the content applies to their needs. To have a better chance of helping them see your site’s relevance, avoid the common mistake of talking too much about your needs, such as ushers and gifts. Visitors want information that addresses their search needs, and that’s what you should give them.
Once you’ve learned how to get listed in the search results, your qualified site traffic will take off, giving you plenty of new friends to build relationships with. So, optimize your pages so people can find you through search engines, and then make sure your pages are relevant to those search terms. If you need assistance, Pathmaker Marketing provides search engine optimization services that will help your website rise in the search rankings.
The reality of communicating with people online, and particularly via email fundraising, is that you have to constantly collect new email addresses. The typical growth rate in 2008 for any ministry list was 25% per year, which was comprised of 5% new names, less 3% name loss to unsubscriptions and bounces (mostly bounces). Said differently, if you’re not prospecting for new names constantly you can expect to see a 3% per month attrition in your email lists. Since people will move on for one reason or another, you need to replace them with new friends.
How to do this? Populate your website with relevant content that’s consistent with search-centric promotions that you conduct online. Relevance is key. If someone is searching the Internet for a church in Dallas, and you are one, that’s relevant. But if you’re a homeless shelter in New York or Dallas, that is NOT relevant. You need to start by targeting keywords: determine the Internet search streams that are relevant to what you offer, and then optimize your site to those searches via your site content and code. That way, your website is more likely to pop up in a Google search and get you qualified traffic from people who are looking for what you have to offer. That also means you must regularly update your website to relate to changes in relevant search terms. You might call this keyword marekting.
Practical Tip: Search engine optimize your site.
So let’s talk about optimizing your website so that you can be easily found when someone looks up terms relevant to you on Google, Yahoo, Bing, or other search engines.
If someone searches a topic such as “how to help a troubled teen,” your site can get listed in the results. But unless it’s in the top 10 results, or on the first page, it probably won’t get many visitors from those search results. There’s a whole science to getting your site listed at the top, which again is too detailed to go into here, but the basic process—known as keyword marketing via serach engine optimization—is something you should know. It involves finding the search terms related to your ministry, including those search terms in relevant content on your site, optimizing your site copy and code for the search engines, and finally submitting your site to the search engines. In most cases, this core process will result in you getting ranked higher in the results, thereby driving more qualfied search traffic to your website.
Here are some examples of what organic search term results look like:
Google: How to Help a Troubled Teen
Yahoo: How to Help a Troubled Teen
Bing: How to help a Troubled Teen
Google and Wordtracker offer free keyword online marketing tools for finding common search terms:
You can input your own keywords to see how many people are searching those terms. Don’t get tempted to expand your terms if you see people searching on a topic that doesn’t relate to your primary goal – instead, stick to what you know, and your outreach ideas will be the most effective. You won’t be sorry if you put your effort into thinking up and searching for the search terms people are looking for that relate most directly to your ministry.
What do you have within your organization relevant to what people are searching for that you can develop and put online? This is a new level of site content depth – deepening the relevance of what you’re saying overall. You may have a particular niche – maybe issues related to teens, or matters of the heart for women, or guy stuff. By deepening your content in these areas, you establish a deeper focus that is really relevant in a particular area, and then you develop it and make it search-centric.
For example, you might learn that a lot of people are searching for “war in Iraq.” If your ministry doesn’t have anything relevant on this subject, you wouldn’t want to develop it just because someone’s searching for it. On the other hand, when The Presidential Prayer Team learned that many people were searching for “soldier’s prayer” because of the war, PPT developed a printed version of a soldier’s prayer, entered into a pay-per-click advertising agreement with Yahoo and Google, and then, when people clicked to the site to get the soldier’s prayer, asked them to adopt a soldier to pray for. Visitors also could sign up for the Adopt Our Troops e-newsletter. The strategy did a great job of building their Adopt Our Troops email list.
If people find your site through a search, they will quickly leave if they don’t think the content applies to their needs. To have a better chance of helping them see your site’s relevance, avoid the common mistake of talking too much about your needs, such as ushers and gifts. Visitors want information that addresses their search needs, and that’s what you should give them.
Once you’ve learned how to get listed in the search results, your qualified site traffic will take off, giving you plenty of new friends to build relationships with. So, optimize your pages so people can find you through search engines, and then make sure your pages are relevant to those search terms. If you need assistance, Pathmaker Marketing provides search engine optimization services that will help your website rise in the search rankings.
Posted Saturday, June 27, 2009 by
Randall Mains
One of the basic principles to grasp in regard to effective internet marketing is the concept of targeting keywords. This is most easily explained through a specific case study. Let's start off by considering your name. If you're the executive of a company, a high profile individual, or even just trying to carve out a niche for yourself on the internet, start off your keyword marketing by working on your name.
This is your first step in effective internet marketing. Look to establish a presence in Google first, then move onto Yahoo and Bing. For examples of this strategy I'll use myself as the illustration. Google "Randall Mains" and notice how I have effectively dominated the real estate around my name. I currently "own" the top 20 results on that search on Google. This didn't happen by chance. It took a lot of hard work and effort to get there.
For example, in Google, the top 10 results as of June 20th are as follows:
1. My Linkedin account
2. My NAYMZ account
3. My Facebook account
4. My comments on GetSatisfaction.com
5. My biznik account
6. My Pageflakes account
7. My Twitter account
8. My Plaxo account
9. My BusinessCard2 account
10. My Zoominfo account
11. My Google Profile
12. My Blog
13. My Classmates account
14. My publishing company website
15. My Spoke account
16. My publishing company website #2
17. My marketing company website
18. A mention of my participation in global internet training
19. My Mixx account
20. My Fastpitch account
I also have 19 of the top 20 results in Yahoo, and 17 of the top 20 in Bing.
Granted, I'm working to move some of these higher up the ladder, while letting others fall where they may, but overall I have effectively dominated the search results on my name with accounts that I manage so that I can control the messaging around my brand and get all the click through traffic that may occur.
If you can grasp this concept of targeting the keywords surrounding your name, then you can take the next step in your keyword battle plan which would be to establish real estate on your company name. After accomplisihing that you can expand your horizons to begin the harder work of establishing a presence in the keywords that make sense for your business. These keywords will give you qualified traffic, and very possibly qualifed leads or sales.
If you need any help to implement a keyword marketing plan like the one above, don't hesitate to contact me directly at Pathmaker Marketing at 623-322-3334 and ask for our assistance in helping you establish an effective internet marketing plan based on targeting keywords.
This is your first step in effective internet marketing. Look to establish a presence in Google first, then move onto Yahoo and Bing. For examples of this strategy I'll use myself as the illustration. Google "Randall Mains" and notice how I have effectively dominated the real estate around my name. I currently "own" the top 20 results on that search on Google. This didn't happen by chance. It took a lot of hard work and effort to get there.
For example, in Google, the top 10 results as of June 20th are as follows:
1. My Linkedin account
2. My NAYMZ account
3. My Facebook account
4. My comments on GetSatisfaction.com
5. My biznik account
6. My Pageflakes account
7. My Twitter account
8. My Plaxo account
9. My BusinessCard2 account
10. My Zoominfo account
11. My Google Profile
12. My Blog
13. My Classmates account
14. My publishing company website
15. My Spoke account
16. My publishing company website #2
17. My marketing company website
18. A mention of my participation in global internet training
19. My Mixx account
20. My Fastpitch account
I also have 19 of the top 20 results in Yahoo, and 17 of the top 20 in Bing.
Granted, I'm working to move some of these higher up the ladder, while letting others fall where they may, but overall I have effectively dominated the search results on my name with accounts that I manage so that I can control the messaging around my brand and get all the click through traffic that may occur.
If you can grasp this concept of targeting the keywords surrounding your name, then you can take the next step in your keyword battle plan which would be to establish real estate on your company name. After accomplisihing that you can expand your horizons to begin the harder work of establishing a presence in the keywords that make sense for your business. These keywords will give you qualified traffic, and very possibly qualifed leads or sales.
If you need any help to implement a keyword marketing plan like the one above, don't hesitate to contact me directly at Pathmaker Marketing at 623-322-3334 and ask for our assistance in helping you establish an effective internet marketing plan based on targeting keywords.
Posted Friday, June 12, 2009 by
Randall Mains
Choosing a Premier Blogging Service makes all the difference in the world.
The blog post that you are reading right now is part of a 50 Keyword, Compended Blogging system. It's a high -powered outreach tool and ministry marketing machine rolled into one. It could easily be adapted as your church blog, ministry blog or christian blogging system. To see how this superior blogging tool works, review the posts on my page, notice the categories that are targeting keywords in the right sidebar, click on my calls to action, and enjoy the overall professionalism of this incredible ministry tool.
Consider this as an upgrade to your church outreach online. See it as a major player in your non profit marketing lineup. Consider it thoroughly as one of your key outreach ideas. Add it to your core set of small business marketing strategies. Use it as an outlet for preaching or teaching from your pastors, elders, deacons or lay leaders.
Here's how the blog services work:
1. I do strategic keyword research to find those golden search terms that I want my blog to appear in the top 10 results on Google, Yahoo or MSN.
2. I faithfully and thoughtfully blog about internet marketing ideas three times a week or more on my keyword categories (I add other users as I want at to help push up my weekly postings).
3. The compending system takes my posts and appropriately distributes them (compends and re-allocates) onto my 50 keyword blogs in a search engine optimized fashion, notifying Google about my new content, and saving me tons of time and effort.
4. After about 50 posts Google starts to notice me and display by blogs in my keyword results.
5. After 200 posts I'm getting seen as an authority on my subject(s) so I begin to get significant traffic on my target search terms. This goes on forever if I keep on blogging.
6. I work to convert the qualified traffic that visits my blog into lists, leads or sales through calls to action like Whitepaper Downloads, Case Studies, Webinars, Email Signups, etc.
7. I watch my business grow because my blog establishes me as an authority in my field and brings me qualified search traffic every single day.
8. I buy groceries and clothes and other stuff for the wife and kids.
9. I go to sleep happy as my business grows and I become more successful online.
Any Questions?
Call me at 1-623-322-3334. Ask for Randall Mains at Pathmaker Marketing. Ask about my Premier Blogging Service that is keyword marketing my business all across the internet. If I can do it, so can you. Call today.
The blog post that you are reading right now is part of a 50 Keyword, Compended Blogging system. It's a high -powered outreach tool and ministry marketing machine rolled into one. It could easily be adapted as your church blog, ministry blog or christian blogging system. To see how this superior blogging tool works, review the posts on my page, notice the categories that are targeting keywords in the right sidebar, click on my calls to action, and enjoy the overall professionalism of this incredible ministry tool.
Consider this as an upgrade to your church outreach online. See it as a major player in your non profit marketing lineup. Consider it thoroughly as one of your key outreach ideas. Add it to your core set of small business marketing strategies. Use it as an outlet for preaching or teaching from your pastors, elders, deacons or lay leaders.
Here's how the blog services work:
1. I do strategic keyword research to find those golden search terms that I want my blog to appear in the top 10 results on Google, Yahoo or MSN.
2. I faithfully and thoughtfully blog about internet marketing ideas three times a week or more on my keyword categories (I add other users as I want at to help push up my weekly postings).
3. The compending system takes my posts and appropriately distributes them (compends and re-allocates) onto my 50 keyword blogs in a search engine optimized fashion, notifying Google about my new content, and saving me tons of time and effort.
4. After about 50 posts Google starts to notice me and display by blogs in my keyword results.
5. After 200 posts I'm getting seen as an authority on my subject(s) so I begin to get significant traffic on my target search terms. This goes on forever if I keep on blogging.
6. I work to convert the qualified traffic that visits my blog into lists, leads or sales through calls to action like Whitepaper Downloads, Case Studies, Webinars, Email Signups, etc.
7. I watch my business grow because my blog establishes me as an authority in my field and brings me qualified search traffic every single day.
8. I buy groceries and clothes and other stuff for the wife and kids.
9. I go to sleep happy as my business grows and I become more successful online.
Any Questions?
Call me at 1-623-322-3334. Ask for Randall Mains at Pathmaker Marketing. Ask about my Premier Blogging Service that is keyword marketing my business all across the internet. If I can do it, so can you. Call today.
Posted Saturday, June 6, 2009 by
Randall Mains
I want to share with you a specific strategy that we are using to help our Pathmaker clients in the area of Keyword Marketing. This is a five-part plan for effective internet marketing and prospecting by targeting keywords used in Google searches.
The goal of the plan is to isolate priority keywords that relate to the ministry niches of non profit organizations. This approach can also be used in any commercial business.
Step One is targeting keywords that will give you qualified website traffic that you can convert into marketing assets...namely lists, leads, gifts or sales. I'll talk more about Keyword Research in future posts.
Step Two is identifying strategies you can use to gain dominant real estate positions on your priority keywords. Often this second step is begun by targeting searches around your company name, executive's name, or ministry brands. These are your priority keywords and you should be looking to establish complete domination of the real estate around these keywords.
I usually break down the keyword results into the following catagories:
1. Your Websites
2. Positive Reviews (but not your sites)
3. Neutral Results
4. Competitor Results
5. Negative Results
If your ministry, top executive or ministry brands have any search results showing up in category #5, you need to go immediately into reputation management mode, whereby your top objective is to subordinate any negative or adverse search results onto page two, three or four, which most people never read. These negative results are tarnishing your brand. Why would someone consider making a gift to your ministry (or buy from your business) after reading a compelling piece of adverse publicity about you in the top 10 listings?
If you don't have any #5 results about your company, (celebrate over lunch first) then you can proceed into targeting keywords using the five-part strategy below. Your goal is to move competitor listings, and potentially even neutral listings, off of page one top 10 results by replacing them with search results that you control.
The chart below shows how to do keyword marketing using five core methods:
1. Search Engine Optimization of your website;
2. Pay-per-click advertising via Google, Yahoo or MSN;
3. Link building in multiple ways like local listings, volume, deep, and authority links;
4. Targeting Keywords using our premier blogging service
(Not just any blog will do, but our keyword targeting, compended blog services will);
5. Entering the Social Media world strategically and effectively.
An illustration of this approach is vividly demonstrated in the image below.
More insights into how to accomplish this will come in future posts.
In the meantime, if you'd like to talk with Pathmaker about how our Keyword Marketing and Search Engine Optimization Services shown above can help your 501c3, simply call us today for a free consultation (623-322-3334).
The goal of the plan is to isolate priority keywords that relate to the ministry niches of non profit organizations. This approach can also be used in any commercial business.
Step One is targeting keywords that will give you qualified website traffic that you can convert into marketing assets...namely lists, leads, gifts or sales. I'll talk more about Keyword Research in future posts.
Step Two is identifying strategies you can use to gain dominant real estate positions on your priority keywords. Often this second step is begun by targeting searches around your company name, executive's name, or ministry brands. These are your priority keywords and you should be looking to establish complete domination of the real estate around these keywords.
I usually break down the keyword results into the following catagories:
1. Your Websites
2. Positive Reviews (but not your sites)
3. Neutral Results
4. Competitor Results
5. Negative Results
If your ministry, top executive or ministry brands have any search results showing up in category #5, you need to go immediately into reputation management mode, whereby your top objective is to subordinate any negative or adverse search results onto page two, three or four, which most people never read. These negative results are tarnishing your brand. Why would someone consider making a gift to your ministry (or buy from your business) after reading a compelling piece of adverse publicity about you in the top 10 listings?
If you don't have any #5 results about your company, (celebrate over lunch first) then you can proceed into targeting keywords using the five-part strategy below. Your goal is to move competitor listings, and potentially even neutral listings, off of page one top 10 results by replacing them with search results that you control.
The chart below shows how to do keyword marketing using five core methods:
1. Search Engine Optimization of your website;
2. Pay-per-click advertising via Google, Yahoo or MSN;
3. Link building in multiple ways like local listings, volume, deep, and authority links;
4. Targeting Keywords using our premier blogging service
(Not just any blog will do, but our keyword targeting, compended blog services will);
5. Entering the Social Media world strategically and effectively.
An illustration of this approach is vividly demonstrated in the image below.
More insights into how to accomplish this will come in future posts.
In the meantime, if you'd like to talk with Pathmaker about how our Keyword Marketing and Search Engine Optimization Services shown above can help your 501c3, simply call us today for a free consultation (623-322-3334).
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