Targeting Keywords for Effective Internet Marketing

One of the basic principles to grasp in regard to effective internet marketing is the concept of targeting keywords. This is most easily explained through a specific case study. Let’s start off by considering your name.  If you’re the executive of a company, a high profile individual, or even just trying to carve out a niche for yourself on the internet, start off your keyword marketing by working on your name. 

This is your first step in effective internet marketing.  Look to establish a presence in Google first, then move onto Yahoo and Bing.  For examples of this strategy I’ll use myself as the illustration. Google “Randall Mains” and notice how I have effectively dominated the real estate around my name. I currently “own” the top 20 results on that search on Google.  This didn’t happen by chance.   It took a lot of hard work and effort to get there.

For example, in Google, the top 10 results as of June 20th are as follows:
1. My Linkedin account
2. My NAYMZ account
3. My Facebook account
4. My comments on GetSatisfaction.com
5. My biznik account
6. My Pageflakes account
7. My Twitter account
8. My Plaxo account
9. My BusinessCard2 account
10. My Zoominfo account
11. My Google Profile
12. My Blog
13. My Classmates account
14. My publishing company website
15. My Spoke account
16. My publishing company website #2
17. My marketing company website
18. A mention of my participation in global internet training
19. My Mixx account
20. My Fastpitch account

I also have 19 of the top 20 results in Yahoo, and 17 of the top 20 in Bing.

Granted, I’m working to move some of these higher up the ladder, while letting others fall where they may, but overall I have effectively dominated the search results on my name with accounts that I manage so that I can control the messaging around my brand and get all the click through traffic that may occur.

If you can grasp this concept of targeting the keywords surrounding your name, then you can take the next step in your keyword battle plan which would be to establish real estate on your company name.  After accomplishing that you can expand your horizons to begin the harder work of establishing a presence in the keywords that make sense for your business. These keywords will give you qualified traffic, and very possibly qualified leads or sales.

If you need any help to implement a keyword marketing plan like the one above, don’t hesitate to contact me directly at Pathmaker Marketing at 623-322-3334 and ask for our assistance in helping you establish an effective internet marketing plan based on targeting keywords.

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