Floyder - - I don't even know what a bloghead is!

          Jim looked pretty pathetic, to say the very least. Somewhat loud, though never obnoxious!, Jim is truly a sensitive soul and that is why the comment that had been leveled at him had been so devastating. It seems that last Sunday, in front of a whole group of people, his pastor slapped him on the back and exclaimed, “Well, Jim, why don’t you head up the committee for Internet presence. After all, you’re the biggest Bloghead in the congregation.”

            “Floyder, will you call Pastor and ask him why he would say something like that about me?”

            His puppy-dog brown eyes made it impossible to say “no,” so I gave Pastor a call. I surmised, and verified, that all Pastor meant was that Jim used Blogging as an Internet Marketing Tool for his business more than anyone else. The fact that “Bloghead” sounds suspiciously like “Blockhead” had made Jim feel like he was being ridiculed, which, of course, was not the case. Finishing up with the call, I explained it to Jim.

            A visual sigh of relief crept across Jim’s face, making it as placid as a crystal clear lake. As I watched, however, the metamorphosis continued, and the placidity was replaced with a look of total confusion. I waited, as I knew another question/ request would be forthcoming.

            “Floyder, is there such a thing as a Church Blog?” indicating by the question that he was accepting Pastor’s offer to head the committee.

            “Certainly, Jim,” I assured him.

            “Well, what does a church Blog about?”

            “Oh,” I explained easily, “there are several ways a church can use a Blog as an outreach tool. They might want to simply employ Christian Blogging to post content that is relevant to members of their congregation. Or they might want to develop their blog into an outreach tool, so that in that case it actually becomes a Ministry Blog.”

            “How would that work?”

            “Well, it could actually take several forms. For example, they might use the Blog as a discussion forum to facilitate small groups discussions on the pastor's weekend sermons.

            “They might also use the blog to feature and highlight the special ministries a church offers their community, such as children's activities, helping the homeless or their outreach to military families.”

            "Or they could use the blog as a vehicle for outreach, discussing subjects that matter the public at large, with a biblical point of view.

            Jim cogitated on what I had said for a while, and then asked,

            “Floyder, should I seek Pathmaker’s help?

            Jim was referring to Pathmaker Marketing, which promotes a Premier Blogging Service for churches (LEARN MORE >>). Jim and I have discussed numerous aspects of Internet Marketing, and, on several occasions, he retained Randall to help him with suggestions.

            “Well, it wouldn’t hurt.”

            Jim smiled and went to a world of his own where he was contemplating his course of action. Me, I was just glad he no longer looked pathetic!

     I filed a recent client report showing the Page Ranking results for their 15 Keyword premier blogging service.  To produce this report, 22 targeted keywords and 2 URLs were checked on 5 search engines, including Google, Yahoo, Bing, Ask and AOL. The first 50 listings of each search engine were evaluated to get the client's current results.

     On May 25th they had 115 total Top 50 Page Rankings:
45 Top 10, plus
30 Top 20, plus
14 Top 30, plus
26 top 50.

     The Page Ranking report showed them receiving an overall 19 fold increase in Blog Listing Results vs. January 20, when they had 6 Top 50 Page Rankings (2 Top 20 and 4 Top 30). The premier blogging service we are using on their behalf is really delivering to them substantial results, and we're glad to to have it be a part of their core blog search engine optimization services.  What's nice about the system is how it automatically optimizes their blog posts for the search engines, saving them a lot of time and effort performing manual SEO.

     If you'd like to consider a substantive tool for your company or church blog, or Christian blogging efforts, then check out Compendium Blogware and then give me (Randall Mains) a call at 623-323-3334 to discuss how this substantial tool could reward your company with more leads, sales and name acquisitions, along with the ability to use the blogging process to establish yourself as an expert in your field.

     I've been asked recently to defend the use of my Compendium Premier Blogging Service, because so many other blogging tools are available for free on the internet.  Well, let me say this in my defense.  For anyone wanting a church blog, or wanting to use Christian blogging to get page Rankings in the search engines, I think my system is superior.
     There are three things that is does really well for me, automatically:
1. It optimizes my blog urls
2. It optimizes my page construction
3. It optimizes my page content
     My compended blog system creates keyword blogs from my posts that are optimal for my target keywords.  Those three things tend to get me noticed in Google, Yahoo and Bing, and I get really good Page Rankings as a result.  Plus, with my system, I leverage my blog posts into WordPress, Blogger, Xanga, LiveJournal, and Vox, so I get the benefit of using those free blog services too, but without having to worry about multiple accounts to upkeep.  My central blogging happens here, and the power of the internet flow it elsewhere.
    Until someone tells me otherwise, I'm asserting the fact that using any other blog system would require me to manually search engine optimize my individual blog posts, and since I do that for a living on client websites, I know how tedious and complicated that process can be to get decent page ranking results.
     Plus, my system allows you to have unlimited user blogs, which is a very hard to beat feature and benefit.
     If you want a demo of the high-powered premier blogging service we use to get stellar page ranking results for our clients, give me a holler at 623-322-3334, and ask me to show you the system we use.

Why Use an Outside Marketing Firm for your Christian Marketing?--Part Two
As a small business owner or ministry leader, you may have considered how best to handle your Christian marketing efforts.  Should you hire a person in house?  Contract with an agency?  Or try to find time to spearhead your Christian marketing efforts on your own? 

As you consider how best to address your Christian marketing concerns, you can ask yourself if you have the ability to create strategy, collaborating with a variety of players in your plan?  Are you able to move swiftly with your marketing efforts, sometimes setting aside all the other issues of your business in order to develop strategy and pull it off?

If you answered “No” to any of those questions, you may want to check out a Christian Marketing team like Pathmaker Marketing LLC to help you reach the valued customers and donors you seek to attract.

Collaboration—In House and Out
Collaboration and innovative partnership are among the freshest buzzwords in the business world today.  Our team of seasoned veterans brings a strong background of collaboration and willingness to partner in any way that will benefit our client.  We’ll listen to your concerns, research the issues that are impacting your online presence and we’ll work with you to devise strategies that are fresh and effective. 

Speed of Delivery—We Can Get It Done
We understand the difficulty in trying to launch a project or campaign using your own in-house creative and I.T. teams—if you have them!  They can be overloaded with the daily concerns of the company and getting in the queue to be serviced by them could mean a wait of several months to a year or more.  Or, if you are a start-up or a new ministry, you are probably scrambling just to design stationery and build a website. 

Pathmaker Marketing has an internal team that is poised and ready to move quickly to provide you with research, web presence, email marketing, social networking, back links, Search Engine Optimization and much more.  Your needs are our team’s highest concern, so we are able to produce exactly what you need when you need it.  We’ll do our best not to make you wait! 

Cost Effectiveness—Our Specialty Brings Relief!
Companies that seek to do their own Christian marketing in highly specialized areas like social networking risk losing valuable productivity as employees struggle to understand all the ins and outs of the new world of social media. 

Pathmaker Marketing has social networking specialists on the team.  We employ them at reasonable rates and keep them focused in this key area.  Using our specialists will relieve your staff and save you time and money. 

The New Marketing—Our Specialty
The Internet has changed virtually every aspect of Christian marketing.  Compended blogging, social media, back linking, search engine optimization and text messaging have all been used to market successfully.  When we found that Christian publishing giant Tyndale House Publishers did not have a significant footprint on the Internet, Pathmaker Marketing used state-of-the-art online tools to find a solution to the problem, creating a compended blog and filling it with content that will help strengthen Tyndale products’ search engine rankings.  Our approach is holistic and comprehensive and we view the concerns with an outsider’s objectivity. 

Our staff can “work” social networking accounts, inviting people to be followers, friends, etc., and following up.  We also invite them to your online events and auto-flow your blog content to your social networking accounts, further broadening the reach of your social networking efforts. 

We will research your online presence and give you the good news and the bad regarding your search engine rankings.  We are experts in being able to help you build your Internet assets. Our compended blogs will help drive up your rankings with Google, Bing, Yahoo and others. 

Pathmaker Marketing LLC is grateful for the opportunity to help so many ministries and small businesses with their Christian Marketing, applying our expertise to the needs of our clients.  If you are uncertain about your ability to tackle Christian Marketing on your own, give us a call at 623-322-3334 or visit our website to learn more.  You can sign up for our free Christian Marketing eNewsletter HERE. 
 

What you really want out of a premier blogging service is to see it deliver results, right?

Well, consider this.  With four posts to this compended, Keyword Blog system, I've already gotten to a Top 10 position on Google for this Keyword phrase: Premier Blogging Service. And I intend to stay there by talking about all the merits of this keyword marketing, compended, premier blogging tool.

For one, it flows my blog posts automatically onto the appropriate keyword blog categories. That saves me a ton of time and effort that I get to spend in other areas of my life. This unique feature is called compending. Said in another way, it auotmatically "populates" each appropriate keyword blog every time I post to my main blog.

Secondly, it search engine optimizes all my blog posts, guiding me to create content that makes the search engines, like Google, Yahoo and Bing, very happy. Plus the content is targeting keywords on the internet.

Thirdly, I can have unlimited users on my system so other friends, staffers or colleagues can help me in the blogging process. That doesn't cost me anything extra. And I like the extra help. It gives my blog the edge in developing ongoing, relevant content.

Fourthly, it allows me to generate content that gets flowed all across the internet. In doing so, it finds me new friends, who like what I have to say, and want to consider further the services I have to offer.

Fifthly (is that a word?), I can autoflow all my blog posts from this system onto my other "free" blog accounts.

Finally, it's so easy to use, I just love it. And it comes with complete tech support so that if anything ever goes wrong (which it never does), I'm covered.

If you'd like a Free Demo on this exceptional internet marketing tool, (which can easily become your church blog, ministry blog, church outreach, christian blogging tool, christian marketing tool, non profit marketing tool, or small business blog service), please call me today at 1-623-322-3334. Ask for Randall Mains, and I'll be glad to share my enthusiasm with you about this fine product that you can take advantage of too.

Installing an effective ministry blog or church blog can be a simple decision.  Do you want to go the free route, using a service like Wordpress or Blogger, or do you want to go with a premium service like Compendium which costs something but is a real marketing tool for your ministry?

I would argue to go with the premier blogging service first.  Then add your free blog services later.  Let me explain why I feel that way. 

The compended blog tool that I use is a superior outreach and promotional vehicle for my company and could be for your ministry, church or small business as well.  It gives me the following advantages in effective internet marketing:

1. It allows me to establish multiple Keyword blogs. (See my Category list down the right sidebar of this column). Each of these Keyword blog terms has been carefully researched, then run through 2-3 serious evaluation layers, giving me a high degree of confidence that my Keyword Blogs can bust into a Top 10 listing on Google, Yahoo or Bing.  As long as I stay committed to developing relevant content for my keywords, this tool assures me a fighting chance for a Top 10 listing on my terms. It could do the same for you.

2. It populates all my Keyword blogs automatically as I create my primary blog posts.  This saves me a hige amount of time and energy.  It effectively leverages my writing effort dozens of times over.  For example, once I finish writing this blog post, the system will automatically "compend" it to these other relevant Keyword Blogs (Blog Services, Ministry Blogs, Church Blog, Premier Blogging Service, Ministry Blog, Christian Blogging, etc). Do you get that incredible advantage?

3. Each Keyword Blog is also fully Search Engine Optimized on that term for Google, Yahoo and Bing.  That begins with each blog having a unique URL. It also includes a nifty color bar tool that enables me to create each post in a way that my copy is fully optimized for my terms.  I would have to do these steps manually otherwise, a time-draining process at best, even for a marketing firm like ours.  For those who don't understand the SEO process at all, this advantage would be out of reach. If you paid someone to Search Engine Optimize your blog, it would cost you hundreds, maybe even thousands of dollars of income.  It might even be money well spent, if it gets you a top listing for your blog, but the point is, I don't have to spend any money on SEO with this tool, because my blogs are already optimized for every keyword in our system.  Yours would be too.

4. It allows me to have unlimited blogger accounts. I can open up the blogging process to as many staffers or writers as I 'd like, at no additional cost to me.  This gives me the advantage of getting content from multiple sources rather than just relying on myself or a few dedicated writers. If you're a church, for example, you could have your Senior Pastor, Associate Pastor, Youth Pastor, Worship Leader, C.E. Director, even Deacons and Elders all blogging ont eh same system, under one account.

5. It notifies the search engines each time we update our blog.  This process, called pinging, keeps Google informed that there is new content available for evaluation. It does this step so you don't have to.

6. It is actively fighting to get me visibilty on my keywords -- it's a true marketing tool.  The compending and optimization process, by intent and design, is looking to establish a presence for each keyword in my blog in the Top 10 results of a Google search. This primary goal recognizes that if I get presence on my terms, I will get qualified traffic from those terms to my blog. Qualified traffic to my blog means qualified names added to my email lists, new leads to my church, new sales for my business and/or gifts to my ministry.  This system is prospecting for new customers for me even as it establishes me as an authority in my areas of expertise.  It would accomplish the same strategic objective for your company.

7. It allows me to autoflow my content to the free blog services.  Once my premier blogging service is installed, then I also have the option to begin flowing my blog content automatically into numerous other free blog services like Wordpress, Blogger, Xanga, LiveJournal, Vox, etc.  This way I get all the advantages of my superior marketing tool and maintain a presence in the other blog services, without any additional effort on my part.
You would establish a substantial presence across the internet with this tool in your marketing lineup.

8. It allows me to control the posting process.  Each post that gets submitted from my bloggers goes into a qeueu waiting for my approval. This allows me to oversee the posts, perform quality control if necessary, and approve them before they go live. You would ahve the same measure of content control.

9. It comes with a superior team of tech support professionals. Although it's really a turn-key process, if you need help in getting to success using this superior tool, the Pathmaker Marketing team and Compendium are both available to help you.


For a Free Demo of these online marketing tools, call me today at 623-322-3334, and I'd be more than happy to discuss in more detail how this resource could be implemented for your church ministry, non profit organization or small business.

So many people are talking about blogging these days … bloggers … the ever-powerful blogosphere …  that you may be wondering if Christian blogging can help you reach your church or other ministry goals. No doubt, Christian blogging is a powerful outreach tool! But you may want to start at the beginning, in case you're now too embarrassed to ask the question you should have asked five years ago: What’s a blog?

According to the online encyclopedia, Wikipedia, a blog is a contraction of the term “web log.” The “web” part of the contraction indicates that your Christian blogging is done online - it’s a website. The “log” part of the contraction refers to the fact that a blog is basically just a log of entries – related or not. You could opine about your trip to Jamaica one day and then evaluate all 31 flavors of your neighborhood Baskin Robbins the next, and all your friends and family could keep up with your musings without you having to write to each one separately. And they can comment on your entries.

And that’s not a bad strategy if your blog is meant only for friends and family. But for church or ministry outreach purposes, you might want to take a more strategic approach to your Christian blogging.

1. Invest in a good blogging tool. There are several free blogging tools available, but I recommend a tool that will turn your Christian blogging into an outreach power tool for your church or ministry. People have to see your Christian blogging efforts for that to happen. Getting seen by people looking for a church or ministry like yours requires getting your blog listed on the first page of search results on search engines like Google and Yahoo. And that requires being strategic in your use of keywords that relate to what your church or ministry does. To do that, you need a “compended blog.” Pathmaker Marketing LLC blog uses an unique and powerful blogging tool. For a free demo on how this tool can help you in your Christian blogging, call for a free demo at 623-322-3334.
   
   Those free tools might seem like a good deal, but they don’t compile each of your blogs into multiple blogs and then optimize them to secure page one listings on search results. You have to do that yourself (and, believe me, it’s a lot of work!). This will make your Christian blogging easier, faster and more effective.
    
2. Invest in keyword research. When Pathmaker set up our blog, we gave Compendium a list of strategic keywords that people would search when looking for a service like ours. The Compendium tool automatically compiles our posts into multiple blogs under all appropriate keywords, not just the one into which we posted it. This work-leveraging feature also optimizes the posts to tell the search engines to, “Come find me.”
   
   Pathmaker helps clients select keywords that not only are used by people searching for their services but also (a) get a lot of searches and (b) don’t have too much competition for you to break into. We also help clients evaluate where they currently stand in search results for those keywords and then develop strategies to improve those standings.
    
3. Develop ministry-oriented content that uses keywords. Not only do you want people to find your blog entries, you want them to find the information useful enough to convince them to visit or contact your church or ministry and get the benefits you offer them. Christian blogging should be ministerial in nature, and you should provide contact information so people who need the ministries you offer can easily find you.

When you use the right kind of blogging tool, put adequate time into choosing keywords and develop concise but helpful content using those keywords, your Christian blogging can become an effective online extension of your church or ministry outreach efforts.

Choosing a Premier Blogging Service makes all the difference in the world.

The blog post that you are reading right now is part of a 50 Keyword, Compended Blogging system.  It's a high -powered outreach tool and ministry marketing machine rolled into one.  It could easily be adapted as your church blog, ministry blog or christian blogging system.  To see how this superior blogging tool works, review the posts on my page, notice the categories that are targeting keywords in the right sidebar, click on my calls to action, and enjoy the overall professionalism of this incredible ministry tool.

Consider this as an upgrade to your church outreach online. See it as a major player in your non profit marketing lineup.  Consider it thoroughly as one of your key outreach ideas.  Add it to your core set of small business marketing strategies. Use it as an outlet for preaching or teaching from your pastors, elders, deacons or lay leaders.

Here's how the blog services work:

1. I do strategic keyword research to find those golden search terms that I want my blog to appear in the top 10 results on Google, Yahoo or MSN.
2. I faithfully and thoughtfully blog about internet marketing ideas three times a week or more on my keyword categories (I add other users as I want at to help push up my weekly postings).
3. The compending system takes my posts and appropriately distributes them (compends and re-allocates) onto my 50 keyword blogs in a search engine optimized fashion, notifying Google about my new content, and saving me tons of time and effort.
4. After about 50 posts Google starts to notice me and display by blogs in my keyword results.
5. After 200 posts I'm getting seen as an authority on my subject(s) so I begin to get significant traffic on my target search terms. This goes on forever if I keep on blogging.
6. I work to convert the qualified traffic that visits my blog into lists, leads or sales through calls to action like Whitepaper Downloads, Case Studies, Webinars, Email Signups, etc.
7. I watch my business grow because my blog establishes me as an authority in my field and brings me qualified search traffic every single day.
8. I buy groceries and clothes and other stuff for the wife and kids.
9. I go to sleep happy as my business grows and I become more successful online.

Any Questions?

Call me at 1-623-322-3334. Ask for Randall Mains at Pathmaker Marketing. Ask about my Premier Blogging Service that is keyword marketing my business all across the internet. If I can do it, so can you. Call today.