E-mail Fundraising Strategies

E-mail Fundraising StrategiesIt is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy.  Email Fundraising is no exception.  Any e-mail marketing professional worth their salt knows this to be true.  And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one.

  1. E-MAILS TIED TO CURRENT EVENTS – This is pretty self-explanatory.  What you need to do is keep abreast with the news and develops an email campaign that revolves around what is transpiring.  This, of course, is dependent on the fact that your cause is one that is news worthy.  A good example of this might be if you are part of a Tornado Relief Fund.  During Tornado Season there are ample news stories for you to mount a most effective e-mail program around.
  2. MONTHLY “THEMED” E-MAIL CAMPAIGNS – Virtually every month has a holiday or event that you can “build” an e-mail fundraising campaign around.  For example, May lends itself to two causes:  Unwed Mothers and Veterans.  Mother’s Day allows you to touch people’s heartstrings regarding those moms who have no one to help care for them and their needs, and Memorial Day is a “natural” for seeking aid for our War Veterans.
  3. DIRECT MAIL/E-MAIL COMBO – E-Mail Marketing Firms will tell you that the advent of an email marketing campaign should not be the demise of other fundraisers that have worked for you in the past.  In this instance, you should come up with a Direct Mail offer and send it out.  Then, some seven to ten days later you follow up with an e-mail version of the same offer.  Together these allow you to really enhance the chance of success of your fundraising efforts.
  4. MEDIA/E-MAIL COMBO – Again, you are utilizing more than one method to supplement your fundraising efforts.  In this situation, you make your offer on either the Radio or TV.  Then, you follow up later that same day with an e-mail that re-enforces your initial offer.  This should not be a “Current Event” driven email but, rather, be centered on a pre-conceived offer that you present.
  5. “STAND ALONE” E-MAIL FUNDRAISING CAMPAIGN – Here, you want to make an offer that is totally exclusive to the e-mail you send.  To make these most effective, it is wise to have a time limit in which recipients must respond to benefit from your offer. Remember, all such offers should revolve around and be related to the cause you are trying to raise funds for.

If you find all of this a little overwhelming, you may want to contact a Professional E-Mail Marketing Service like PATHMAKER MARKETING LLC to assist you with your email marketing undertakings.  An e-mail marketing company of long standing, we not only knows how to implement these five strategies; we also have a track record of success that you will find most impressive!

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15 Steps To Add a Digital Outreach To Your Church

digital outreachUnderstandably, the first question that might come to mind is, “Why should we add a Digital Outreach to our church?”  Well, there are a host of reasons you might want to pursue new ideas for outreach, and the reasons for Digital Outreach are indicated below:

  1. You will have the ability to reach out beyond the confines of your church to a greater, broader community.
  2. If your church currently ‘serves” those in a ten mile radius, your Digital Ministry can go nationwide, or even international.
  3. It will allow you to better fill the Great Commission, per Acts 1:8 “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria and to the end of the earth.”
  4. Allow you a way of ministering to a vast mission field!

After wondering “why” to go Digital, the next natural concern is “what to do” to go Digital. You may want to establish a Digital Outreach Team, which will coordinate with those in charge of creating other ideas for church outreach.  Together, they can create a plan to implement all your outreach ministry ideas.  Following are fifteen suggestions to help you create a Digital Ministry.

  1. Launch Prayer Walls – An excellent way to facilitate outreach to people’s needs can be added to the website or church Facebook page.
  2. Establish an E-Mail Campaign – That people can receive for free, like “40 Days to a  Happier Marriage”.
  3. Set up a Facebook Page For your Church’
  4. Offer Free Downloads – White papers on various topics such as “Three Weeks to overcoming a Negative Thought Life” or “10 Biblical Steps to Getting your Financial House in Order.”
  5. Offer Electronic Bible Studies – “How to Establish & Improve Your Prayer Life.”
  6. Translate your Website into a Foreign Language – Preferably the predominant one in the area you serve.
  7. Turn Pastor’s Sermon Series into e-books’.
  8. “Stream” your Services on your Website and/or upload videos to You Tube’
  9. Place “Teaching Videos” on You Tube  – Pastor having a “conversational chat” on various topics via digi-cam.
  10. Develop an “Articles Archive” – Written on a variety of topics, you are basically creating an “Online Library”.
  11. Develop an “Online” Bookstore’
  12. Develop a “Bulletin Board Forum” to discuss various topics/issues.
  13. Establish an “e Learning Center” – Classes on virtually any topic:  Bible Studies.
  14. Create a “Christian Calendar” – Upcoming Events, Local & National.
  15. Have a Church Blog – Discuss current events and life today from a Biblical point of view (Movies, Political Issues).

AND HERE’S A “BONUS” STEP!!!

1. Create a Prayer Chain – “Text Message” Prayer Chain

Now that you know “why” and “what,” visit Pathmaker Marketing  to learn “how!”

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Animated Emails

Animated EmailMake no mistake about it, we do live in an entertaining world!  And, whatever entertains us the most is going to get our attention.  That is why the talented e-mail marketing experts at Pathmaker Marketing LLC stand ready to help you design and employ a major technological breakthrough – – Animated E-Mails!

One of the main things that you need to know, and keep in mind, regarding Animated E-mails is the fact that the methods used to generate Animation on a Web page are restricted for an E-Mail.  For example, websites can use FLASH, JAVA and a variety of other technologies.  With E-Mails, however, the major technology is Animated Gifs.

Most professional email marketing services will tell you that Animated Gifs is “old school,” and has been around for quite some time.  Like most forms of technology, there are a number of people around who dabble in this particular medium without being really proficient in it.  That’s where Pathmaker Marketing LLC , an email marketing firm, comes in— as they are  qualified, experienced, and immensely prolific!

While Animated Gifs is “the way to go,” it is not without its restrictions.  For example, a Gif with a lot of frames creates a large file, which causes the E-Mail to load slowly.  In a day when two seconds seems like an eternity, a slow opening E-Mail runs the risk of immediate deletion.  Too, while most E-Mail Boxes will display Animated Gifsjust fine, Outlook 7 is an exception.

Still, within these parameters creativity can abound.  Check out the addresses below to see some of the better Animated Gifs currently on the Internet:

                                    http://stylecampaign.com/blog/?p=72

                                    http://stylecampaign.com/blog/?p=96

Pathmaker Marketing LLC recently accepted the challenge of something totally spectacular – – including a countdown within a client’s E-Mails!  The process began by creating a countdown for their Website (for an example of a countdown on a Website go to http://www.flashxml.net/countdown.html).  With a visual style to work with we were able to develop animation for their E-Mails, and were able to dovetail it with their Website countdown (http://jerusalemprayerteam.org/email/archive/0818.asp). While it appears that the countdown is actually taking place in the E-Mail, this is an illusion that we created, giving only the impression of a countdown.  This was accomplished by using only fifty-three (53) frames, thus making it a manageable size.

To learn how, exactly, you and your Company can benefit from an Animated E-Mail Program prepared by an email marketing specialist you need to contact Pathmaker Marketing LLC to schedule a private phone conversation as quickly as possible.  After all, you want to entertain everyone you send E-Mails to!

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Basic HTML

basic HTMLWhile the number of changes regarding the Internet seems to come Geometrically rather than Arithmetically, email marketing experts know that there is one standard that is vitally important to successful E-Mail Campaigns: HTML. The abbreviated form of Hyper Text Markup Language, HTML is basically the “Computer Language” that is read by browsers and lets it know how to display things in your E-Mail, from Font to Colors and from where images are positioned to paragraph breaks!

The email marketing professional is aware that while there are a number of Internet Languages, not all are suitable for E-Mails. For example, a popular, and effective, language for Websites is CSS or Custom Style Sheet. However, most ISPs tend to “strip out” CSS in e-mails, thus making the E-mail that was CSS unreadable and, obviously, ineffective. While your designated recipient will receive your E-Mail, there is no idea what it will look like, so avoid CSS when designing HTML E-Mails. Another language not supported by E-Mail is Flash. Avoid that in HTML E-Mails as well.

Another Language, and a relatively simple one, is simply known as “Text.” Unfortunately, Text has some major disadvantages compared to HTML. For example, you cannot include any images in Text, nor can you “track” your E-Mails to determine who’s opening them and who isn’t. Inasmuch as both of these are vitally important in an effective E-Mail Campaign, it is most apparent why HTML is superior to Text.  Any professional email marketing service will be quick to point this out to you.

Knowing HTML and using it to code your E-Mails is just the first step. To ensure that your recipients are receiving the E-Mail the way it looked when you sent it, you need to follow up and discover how each “E-Mail Box” is rendering the E-Mail when it comes in. There are a number of “ISPs,” with the most prevalent being AOL, G-Mail, Hotmail, Yahoo, and Outlook. Prior to doing a “Mass Mailer” it is imperative that you send a sample to each “Box” and verify that it is being rendered properly. As can be imagined, a poor looking E-mail does not speak well of your company and/or organization.

Not everyone understands the subtlety of HTML and the way to “check” an E-Mail’s rendering in any of the Boxes. As a result, it may be wise to have a direct email marketing firm like Pathmaker Marketing LLCwhom employs a group of talented experts who stand ready to assist clients in the skillful art of HTML Coding. Dedicated to producing effective E-mails and making sure that they are rendered properly in every Box, these email marketing companies produce E-mail Campaigns that not only present their client’s position but also deliver results.

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ESPs – Email Service Providers

Email ProviderIf your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best.  That’s why email Marketing Specialists  have done the leg-work to identify and research the various ESPs to determine which one will serve you best.

Unbeknownst to many, ESPs fall into three levels:  Entry, Mid, and Elite.  Following is a sampling of ESPs in each category:

ESP Sampling per Category
 Entry     Mid  Elite
iContact Convio Exec Target
Emma Vertical Response Bronto
Lyris
Com F5

Typically, unless your Mailing List exceeds 10,000 you need not go above the “Entry” Level.  With this information in mind, email marketing experts can evaluate your needs and help you determine which ESP would be best foryou!  If you are involved in Professional email Marketing, choosing the correct ESP is a must!

 Make no mistake about it, in this day and age you need to get into an ESP if you haven’t already done so, and many direct mail marketing firms, like Pathmaker Marketing LLC, stand ready to help you select the one best suited for your needs.  If you are already in one, they can help maximize its use to increase your level of success!

To learn how, exactly, you can involve yourself with the ESP that will best meet your needs, you need to contact an email marketing professional like those at Pathmaker Marketing LLC to schedule a private phone conversation as quickly as possible. After all, reaching people via the proper ESP is an important step in ensuring email Marketing success, and can be easily accomplished with the help of an email marketing company like Pathmaker Marketing LLC! If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best.  That’s why email Marketing Specialists  have done the leg-work to identify and research the various ESPs to determine which one will serve you best.

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Email Fundraising Concepts

e-mail fundraisingIt is obvious that the 21st Century is making each and every one of us re-evaluate the way we do things.  This is as true for Churches and Non-Profits as it is for Businesses.  One of the most prominent undertakings of a 501 (c) (3) is Fundraising, and there are many e-mail marketing companies who are offering their services to assist with this challenge.  In fact, Randall Mains, CEO of Pathmaker Marketing, LLC, a true email marketing specialist, has had immense success with his clients in doing just that, having raised well over a million dollars for them in the past four-plus years!

When conferring with Pathmaker Marketing, or any professional email marketing service, they will advise you that there are several important email fundraising concepts, which deals predominantly with “testing”  to ensuring that your e-mail fundraising endeavor is, in fact, a successful one.  Following is brief descriptions of each of these, to help you better understand the email marketing expert’s approach to e-mail fundraising.

DEVELOP YOUR E-MAIL STRATEGIES – Basically there are five strategies that you can employ, which include:

  1. E-Mail Tied to Current Events
  2. Monthly “Themed” E-Mail Campaigns
  3. Direct Mail/E-Mail Combo
  4. Media/E-Mail Combo
  5. “Stand Alone” E-Mail Fundraising Campaign

“SUBJECT LINE” TESTING – This process finds you mailing the exact same email, but changing what you write in the subject line.  As you experiment with these, you will find that one subject line may get more attention, and a better reaction, than another one that you use.

“SPLIT” TESTING – In this instance you try different “creative angles” to see which works best. This might include varying the copy that you use, or the photos.  Obviously, you will send out several simultaneously to determine what the results are.

“CLICK THROUGH RATE” TESTING – Typically, in each e-mail the recipient will have several ways to “click through” to support your cause.  This can either take place via a “Banner, “Learn More,” or an “Action Button.”  What you will eventually do, of course, is concentrate on “Click through Optimization.”

LANDING PAGE OPTIMIZATION – This may be, perhaps, the greatest “bug-a-boo” for email fundraisers.  Often, people have an excellent “click through” rate, but no one bothers to donate!  As a result, the conclusion drawn, albeit an erroneous one is that e-mail fundraising doesn’t work.  The reality is, it is the landing page that is “broken” and needs repairing, and that is where landing page optimization comes in!

It is, of course, possible that all of this may seem a little overwhelming, especially the landing page optimization concept.  That is why that you may find it most beneficial to contact an email marketing professional like Randall Mains and his e-mail marketing firm, Pathmaker Marketing.  They can assist you by explaining the process in greater detail, and implementing the programs as well!

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E-Mail Marketing 101: Getting Started

E-Mail MarketingIf yours is an enterprise that can be considered “B to C” – Business to Consumer – then E-mail Marketing is something that you not only need to be aware of, but need to be participating in. This is especially true if “coupons,” or special offers/special events serves a vital role in your Marketing Program. With Restaurants and certain Retail Shops, E-Mail Marketing is pretty apt to be your ticket to “Marketing Paradise.” It can work well for churches as well!

 In order to explain the process in detail, let’s use a Restaurant and a church as our examples as to how the program works. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing ProgramBuilding your contact list and coming up with viable offers to send to your list. The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant, you might offer a “2 for 1” coupon, or a “20% Off” your next order when they sign up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they “enroll” with you.  A Church might offer a free White Paper on Prayer or How to Enjoy Better Family Life for signing up.

      Once you have a list to work with, you can start your E-Mail Marketing Program. You might send out coupons for Karaoke Night, or for Holiday Discounts, or maybe even to join you for Monday Night Football. It is important to remember that an E-Mail Marketing Program is primarily to provide your business with “spikes,” corresponding to the event or holiday. Inasmuch as E-Mails tend to have a short “shelf life,” these are good for “short term” promotions.

Churches might want to offer an invitation to a special Holiday Service or even a “Movie Night” or special musical presentation.  Again, the idea is to get people into the church so that you can determine what their needs are and how you can help meet those needs.

      Regardless of the type of business you own and/or are promoting, there are several important facts you need to keep in mind when building your E-Mail Program