Archives for May 2010

Premier Blog Service Gets Client Major Listings

I filed a recent client report showing the Page Ranking results for their 15 Keyword premier blogging service.  To produce this report, 22 targeted keywords and 2 URLs were checked on 5 search engines, including Google, Yahoo, Bing, Ask and AOL. The first 50 listings of each search engine were evaluated to get the client’s current results.

On May 25th they had 115 total Top 50 Page Rankings:
45 Top 10, plus
30 Top 20, plus
14 Top 30, plus
26 Top 50.

The Page Ranking report showed them receiving an overall 19 fold increase in Blog Listing Results vs. January 20, when they had 6 Top 50 Page Rankings (2 Top 20 and 4 Top 30). The premier blogging service we are using on their behalf is really delivering to them substantial results, and we’re glad to to have it be a part of their core blog search engine optimization services.  What’s nice about the system is how it automatically optimizes their blog posts for the search engines, saving them a lot of time and effort performing manual SEO.

If you’d like to consider a substantive tool for your company or church blog, or Christian blogging efforts, then check out Compendium Blogware and then give me (Randall Mains) a call at 623-323-3334 to discuss how this substantial tool could reward your company with more leads, sales and name acquisitions, along with the ability to use the blogging process to establish yourself as an expert in your field.

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The Upsides of a Premier Blogging Service

I’ve been asked recently to defend the use of my Compendium Premier Blogging Service, because so many other blogging tools are available for free on the internet.  Well, let me say this in my defense.  For anyone wanting a church blog, or wanting to use Christian blogging to get page Rankings in the search engines, I think my system is superior.

There are three things that is does really well for me, automatically:

  1.  It optimizes my blog urls
  2. It optimizes my page construction
  3. It optimizes my page content

My compended blog system creates keyword blogs from my posts that are optimal for my target keywords.  Those three things tend to get me noticed in Google, Yahoo and Bing, and I get really good Page Rankings as a result.  Plus, with my system, I leverage my blog posts into WordPress, Blogger, Xanga, LiveJournal, and Vox, so I get the benefit of using those free blog services too, but without having to worry about multiple accounts to upkeep.  My central blogging happens here, and the power of the internet flow it elsewhere.

Until someone tells me otherwise, I’m asserting the fact that using any other blog system would require me to manually search engine optimize my individual blog posts, and since I do that for a living on client websites, I know how tedious and complicated that process can be to get decent page ranking results.

Plus, my system allows you to have unlimited user blogs, which is a very hard to beat feature and benefit.

If you want a demo of the high-powered premier blogging service we use to get stellar page ranking results for our clients, give me a holler at 623-322-3334, and ask me to show you the system we use.

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Define Your Online Objectives

I marvel at how often clients come to us at Pathmaker Marketing and do not have a firm grasp of exactly what they want us to accomplish for them.  This seems to be as true for those companies who are seeking a small business marketing strategy as those charities who are interested in non-profit fund raising. 

For whether they are looking for an online marketing toolchurch outreach ideas or search engine optimization services, their goals are often murky and poorly defined.  An example would be those who put together an internet ad without having defined how to evaluate the results of the advertisement, or measure its success.

First, as you develop your online ad you need to know what, exactly, you are expecting it to accomplish for you. 

There are basically a few strategic things that you can hope to receive from your internet marketing endeavor – – a list addition, a lead or a sale.  Typically, your product or service will determine which you should expect.  For example, if you are selling your services as an Architect for Church Expansion, you will undoubtedly pursue leads, not sales. 

On the other hand, if you are selling a $49.95 product titled “6 Steps to 1,000 Perfect Sermons,” the end result is more apt to be a sale than a lead. 

Once you fully understand your objective you can better measure the results. Making this determination will allow you to decide whether or not your advertising program was a success.

Second, as you determine your objectives you will find that they may be different depending on whether you are prospecting for new customers or selling to your current ones.  Example: is the list email you are using an “internal” or “external” list.  For an internal list, one where you are contacting current/past customers, you may decide that for a thousand dollar investment you will want to realize $10,000 worth of sales.  It might be more, it might be less – – you should be able to determine this because you will already have a track record with those individuals. 

However, with an “external” list, a list of potentially new clients, you may be pleased even if you don’t break even!  For the same thousand dollar investment, a return of only $750.00 might be acceptable because you are acquiring new names/clients for future upselling to your internal list.  These individuals will have ongoing upsell potential and a “life time value,” which may be very significant.

It is vitally imperative that you define your objectives, for without doing so you cannot determine if your campaign was successful or not!  Too, you may want to set up a “scale” of probably/possible success.  If your “goal” is to glean $10,000 on a $1,000 investment, and you only glean $8,500, you might decide that the program was, albeit short of your expectations, still a success.  As with any goal, not reaching the ultimate goal does not mean you failed.

It is possible that you may need help in defining and refining your objective, and we at Pathmaker would be more than happy to assist you in this.  However, before you invest in an internet advertising be sure you know what you expect it to do for you!

Give us a call if you need more help to find ways to win on the web.

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Floyder – – Should it be Digital or Analog?

I heard him. And, I understood what he said. I did not, however, have any idea what he was talking about. Unfortunately, this seems to quite often be the case when Jim and I get together. He is a wonderful person, and a true and loyal friend. But sometimes he is just a tad out of step with the rest of the world. I used to think it was just with me, but I have discovered that it’s with everyone. The problem is, I have surmised, that typically Jim only shares half of what he is thinking at any given time. So, while it usually only takes a minute, it is wise to get the whole story from him before responding.

“Jim,” I began slowly, making sure he would stay with me, “should what be digital or analog?’

“Why, the watches!”

We were almost there, but I still wasn’t sure what he was talking about.

“Watches? What Watches?’

“You know. You told me to be sure to add a free watch, and I just want to know which kind to buy.”

A-ha! Now I knew what he was talking about. The day before I explained to him that Randall Mains and I had been talking about the importance of “adding a free watch” when doing an Online Ad. Randall shares this concept with his clients as an excellent Online Marketing Tool. It is but one of the many Internet Marketing Ideas that Pathmaker advises their clients to incorporate, and since Jim knows that I often work with Randall, he frequently picks my brain in regard to Small Business Marketing Strategies. Jim and I had been discussing Business Marketing Promotion Online, and I had mentioned that it is often wise to give a “free watch.”

“Jim, the ‘free watch’ doesn’t really have to be a watch,” I said with a smile.

I immediately knew I had lost him. He gave me a look as empty as his glass, so I ordered another round of colas and began to explain.

“Jim, people often need extra motivation to buy something – – even when it is something they want or need. The ‘free watch’ concept is to provide them with a free gift that will push them over the top, if you would, to purchase that which they are considering.”

“Ohhhhhhhhhh. What else can you use, and how do you know what to choose.”

“Well, I’ll answer the second part of that question first. When choosing your free gift, make sure that it doesn’t eat up all of the profit you will realize when making your sale. A good rule of thumb is the gift might cost you five to ten percent of the profit realized.

“Now, the gift should relate directly to what you are selling and your target market. For example, if you are going to feature a new fishing rod in your ad, you would not want your gift to be a free Bible Study, for example.”

“I see. So, my free gift should be something sportsman would be interested in?”

Jim was following the conversation extremely well!! As the owner of an independent sporting goods store, sportsmen were, in fact, his target market.

“Yes, but you should try to make it more specific to the exact target market you are hoping to reach. In our example about the fishing rod, it would be better to give a free fishing lure than a free duck call. While fishermen and duck hunters are both sportsmen, the fishermen don’t have to be duck hunters, so the free duck call might not push them over the top.

“So, the free gift is always an item?”

“No, not necessarily. A really good ‘free watch” is to offer free Shipping and Handling. Also, ‘how to’ manuals are excellent free gifts.”

“Hmmmm. With the fishing rod, a manual on how to tie your own flies would be better than one giving five easy steps to building a duck blind?”

“By Jove ”, I thought, “I believe he has it!”

“Any other questions?” I asked, wanting to make sure he had a full grasp of what I had shared.

“Just one. Should they have straps or bands?”

Sometimes Jim has a one-track mind with a narrow gauge!!!!

Pathmaker Marketing exists to find you ways to win on the web. Give us a call in Phoenix at 623-322-3334 if you’d like our help with Internet Marketing Ideas that can help your business grow.

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Floyder – – Google Says I’m a Nudist!

As usual, Jim’s loud proclamation got everyone’s attention. I had just raised my glass of cola to my lips when Jim burst through the door – – literally!, and laid his statement on me. I was mighty parched, but knew that Jim’s need was obviously greater than mine, so I put my glass down and swiveled to face him. 

He looked awful. He was perspiring profusely, though it wasn’t all that warm out. The rivulets of perspiration that had flowed from his forehead to his chin had left little trails of grime, and his eyes were as large as saucers. I noticed it had become as quiet as an abandoned mortuary, as everyone in the room strained their ears to see what Jim was going to say next.

“Jim, let’s go over to a booth and discuss this.”

He started moving with me, but he didn’t wait until we got there to continue. And, he didn’t tone it down any, either.

“Floyder, I swear to God I’ve never removed my clothes in public. I mean, I’m considered one of the pillars of the community! Good Lord, what is Martha going to think if she reads this.”

“Jim . . . JIM!!, “ I fairly shouted, until I got a look that reassured me he was finally back with me. “Jim,” I began more calmly, “what the smash are you talking about?”

“You gotta help me, Floyder. There must be something you and Randall can do.”

Jim was alluding to Randall Mains, co-owner of PATHMAKER MARKETING, a firm that specializes in Internet Marketing and Premier Blogging Services, as well as other Internet projects ranging from Online Fund Raising for Non-Profit Marketers to Search Engine Optimization Services. For the life of me, though, I couldn’t connect Jim’s nudity proclamation with Pathmaker Marketing!

Jim’s facial expression could now only be described as pleading, so I knew I was going to have to get down to the bottom of what was going on.

“Jim,” I began succinctly, “tell me exactly what happened.”

“Well, “ he began, “remember last night when you told me the importance of Search Engine Optimization, and how that both me and my Sporting Goods store should have a presence on the Internet?’

“Yes,” I assured him.

“Well, I had a few minutes this morning so I typed my own name into a Google search and it popped up right there on my computer screen that I am a Nudist. And, Floyder, it even had pictures!”

“You saw a nude picture of yourself?” I asked, my voice almost as excited as his.

“Of course not! Floyder, I already told you, I ain’t no nudist!”

More than a little confused, I whipped out my laptop and set it up. By the time I had logged in and started my search, we had quite a crowd forming a half circle around the table. Everyone was so interested I didn’t have the heart to ask them to leave, and, apparently, Jim didn’t have the inclination to. Finally the link popped up, and when I clicked on it sure enough, there was a photo. Only it wasn’t Jim, and he wasn’t nude.

“See, see what I mean. That’s not me,” Jim proclaimed.

I took a moment and read the brief bio. The gentleman pictured had the same name as Jim, of course, but was nearly forty years his senior and lived in Pensacola, Florida. Everyone drifted away, apparently disappointed the man was adorned in a bathing suit and beach robe rather than being natural, and Jim and I were again alone.

“Floyder, what am I going to do?”

“Well, Jim, you have discovered what a number of other people are learning. It is important that you protect your personal branding online – – both of your personal name and your business. What you need to do is spend either the time, or money, to make sure that when your name, and your company’s name, is typed in for a Google Search, the Jim they find is the one they are looking for.”

“Can Pathmaker do that?” Jim asked.

“Yes, we can, and very effectively I might add.”

“Good! I’m going to call Randall right now and set up an appointment. But before I do, will you do me a favor?’

“What’s that?”

“Will you call Martha and tell her I ain’t never been a nudist?’

The plea in his eyes was greater than the one in his voice, and there was no way I could say “no” to either!

Get Pathmaker Marketing to evaluate your personal brand on Google, Yahoo, Bing and AOL, and determine what you can do to displace any adverse listings that might appear.  Contact us at 1-623-322-3334 for a free consultation.

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“FLEX” Your Email Fundraising List

 Jim looked like a little lost pup when he walked into the place. To define him as looking “pathetic” would have been a little too extreme, but the man sure looked like he could use a friend. As you probably already know, I am his friend, so I steered him towards a booth and got him seated.

“Floyder,” he began without any prompting, “are you sure sending out e-mails is a good Internet Marketing idea?”

The question kind of caught me off guard – – not because he thought I would know the answer, but that he would even voice it. My association with Randall Mains and Pathmaker Marketing has allowed me to become familiar with a number of Online Marketing Tools, including the use of Social Internet Marketing, and especially email fundraising. Jim has been using his e-mail list what I thought was quite effectively, and I was therefore surprised that he was questioning its validity now.

“Yes, Jim,” I assured him, “using your e-mail list is the most viable Small Business Marketing Strategy. Why do you ask?”

“Floyder, I just had three people unsubscribe from my list because they said they were getting too many ‘junk’ e-mails from me. I don’t want to offend anyone because of my mailings.”

Pulling out my calculator, I asked Jim a question I already knew the answer to, “How large is your list?”

“About 10,000. Why?”

“Well, if three people unsubscribed, that means you lost .03%, or .0003 of your list. Jim, if you don’t send out any e-mails at all you would lose 250 names through natural attrition rate (aka bounces), because the typical email list will lose 30% of its names per year to bounces, not unsubscriptions. You see,” I went on, “an e-mail list is like a muscle – – if you don’t use it, it will suffer from atrophy. In other words,” I added, “you either use it while you got it or lose it altogether over time.”

“You mean people don’t get upset when they get a lot of e-mails?” he asked, true curiosity heavy in his voice.

“Well, they could of course, but it depends on a couple of things. First of all, how often are you contacting them, and what, exactly, are you sending them?”

“I have been sending out an e-mail about twice a month, and, usually, I am sending out notifications about items I’m running a sale on.”

“Both of those sound reasonable,” I mused. Then, hit with an epiphany, I asked Jim another question.

“Jim, when did you send out your last mailing?

“Day before yesterday. Why?

“Other than the three unsubscribers, have you had any other responses?

            “Yeah – – I had twenty three people buy the sale item on line, and another nine have come in so far and bought the product in person.”

“So,” I said, picking up my handy dandy calculator, “in only two days you have already realized a sales closure rate of .32%. That means, Jim, that your success rate is 107,000 times greater than your unsubscribe rate – – and that’s after only two days!!”

A big smile began to creep across his face. It started in his eyes, and then snuck down to grab the corners of his mouth to stretch that into the unmistakable evidence of the pleasure he was now feeling.

“So losing those three people wasn’t that big of a deal?” he asked, even though it was obvious he knew it wasn’t.

“Not at all. Jim, how many new names are you adding to your list a week?”

“Probably forty or fifty”

“Even if you lose three subscribers every two weeks, and 250 bounces per month, you’re still staying steady.”

The smile got even bigger, and I noticed that “pathetic” was now a long way from the way he looked!

For more help with your email fundraising or email marketing efforts, go here or call 1-623-322-3334.

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