Archives for April 2010

You Mean You Work With Non-Profits, Too?

I couldn’t tell if Jim was perplexed, confused or both. He had a somewhat dour look on his face, and was, obviously, not his typical jovial self. He was just sitting at the counter, heaving gigantic sighs, and I decided I had better get over to him and see how I could help. He had called earlier and requested that I meet him as soon as possible, but hadn’t indicated why.  He greeted me with what was as close to a smile as he could muster when I approached, and waited until we had situated ourselves in a booth before he explained what was wrong.

“Floyder,” he began, heaving another one of those large sighs, “I think I have been hornswaggled, and by my own church!”

I studied the man before me for just a minute. Jim is a good man, and usually when he wants to speak to me it is about Small Business Marketing Strategies, especially in the realm of Internet Marketing Ideas. Because of my affiliation with Randall Mains and Pathmaker Marketing, he often visits with me about ideas he has for his Sporting Goods Store, but it was apparent that today’s meeting wasn’t business related. I know many of the people who attend Jim’s church, including his pastor, and was more than a little surprised that they would do anything to harm him.

“What happened?” I asked, real concern in my voice.

“Well, we were at a meeting last night to discuss fund raising for the church. We were kicking a few things around, and before I knew it I had been chosen to chair the committee. Floyder, I don’t know anything about fund raising.”

I smiled to myself, realizing that things really weren’t all that bad.

“Well, maybe I can help you a little.”

“Really, you think you can talk them into giving the chairmanship to someone else?

“No, but Pathmaker Marketing does serve as a Non-Profit Consultant. We have experience with Non Profit Fundraisers, and even Non Profit Marketing. Are you trying to raise funds for anything in particular?”

He took a few minutes and gave me a thumbnail sketch of what they were hoping to accomplish. Some of the projects had definite timelines, while others were more on-going in nature. When he finished, he asked me what I thought he could do. I mentioned a few programs that we had used, and told him that he would probably be better off contacting Randall in regard to this, as he has far more experience than I.

“I don’t know if we can afford Pathmaker Marketing or not,” he shared.

“Well, give him a call or e-mail him here. I have always found that it is better to verify that I can’t afford something than to assume I can’t. After all, the worst thing that will happen is he won’t be able to help you.”

Nodding his agreement, Jim began to smile. He now had the possibility of a “high tech” battle plan, at least, and would be able to look good the next time the committee met. We visited a while longer, brainstorming the typical fundraisers churches use, but knowing that the real money for Non Profit Fundraising is found by utilizing the Internet!

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“Floyder, What am I going to do with 365 Bibles?”

It was a legitimate question. In fact, I suppose one could wonder what anyone would do with 365 Bibles. Not only did I not have an answer to Jim’s question, I had no idea what he was talking about!

You remember Jim – – my friend who is typically a day late and a dollar short when it comes to Small Business Marketing Strategies for the Internet. He is always on the lookout for Online Marketing Tools, but seems to misinterpret most everything he tries. He has had some luck in promoting his Sporting Goods Store, especially with Social Networking. Due to my relationship with Randall Mains and Pathmaker Marketing, he usually shares his ideas with me to get my take on it. This also usually results in my clarifying the points he is a little short of understanding. Today, however, it seemed that he had something other than Internet Marketing Ideas on his mind.

“365 Bibles?” I asked, recognizing the lack of intelligence in my question.

“Yeah. You know that contest that you and Pathmaker were working on for the New Living Translation Life Application Study Bible?”

Nodding my affirmation, I listened as he continued.

“Well, I went to this site and entered the contest – – and I won!!!”

“You mean you won the trip for four to the Holy Land?” I asked, the excitement in my voice causing enough commotion that everyone else in the place began to start paying us a little attention.

“No, I was too late for the first contest. I am,” he went on, “entered for the Grand Prize for the current contest – – the trip for two to the crystal clear waters of Oahu’s North Shore. No, that’s not what I won – – what I won was one of the Daily Bible Give Aways. Saaaaay, I’m not going to be disqualified because I know someone who works with Pathmaker, am I?”

I assured him he wasn’t, and then asked, “Why did you ask about 365 Bibles?”

“Well, I won a daily Bible, and there are 365 days in a year, so I guess that means I won 365 Bibles.”

I took a deep breath and decided I would have to explain to him how the contest works.

“Jim, the Daily Bible Give Away doesn’t mean that the winners get a Bible daily, it means that each and every day of the contest someone is chosen and they win a Bible.”

I watched Jim for a moment, always intrigued by the metamorphosis his face under goes when the truth about a situation sinks in. This time was as enjoyable as ever. He was a little deflated, but rallied quickly.

“You know, Floyder, I checked that New Living Translation Study Bible out, and it is really pretty neat. After reading it, I seemed to understand God’s word a little better than I usually do. Winning one was a pretty sweet deal.”

He began to beam again, preparing for his parting salvo.

“Besides, Floyder, what would I do with 365 Bibles!?!”

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The New Living Translation Study Bible Sweepstakes

If you aren’t already participating in The New Living Translation Study Bible Sweepstakes you need to correct that situation immediately! Designed by Randall Mains and Pathmaker Marketing, the Sweepstakes is an excellent example of one of their Small Business Marketing Strategies for utilizing Online Marketing Tools. Benefiting both the participants and the sponsor, the Sweepstakes was designed to help allow the sponsor to achieve certain milestones, and reward the participants as those milestones are met.

The Sweepstakes started on March 16, 2010 with multiple milestones in place:

First Milestone: 1,700 Fans on the NLT Fan Page

The prize for this level was a 32G iPod Touch and a Life Application Study Bible, with a retail value of $300.00. The rapidity with which this milestone was reached is nearly unbelievable, as within twenty-four hours, on March 17th, the 1,700 Fans goal was reached.

Second Milestone: 3,500 Fans on the NLT Fan Page

A Kindle DX and a Life Application Study Bible was the prize when this level was attained, and it didn’t take long to realize the goal! On March 27th, a mere ten days later, this prize, worth $489.00, was awarded.

Third Milestone: 5,500 Fans on the NLT Fan Page

It only took a week to add the additional 2000 Fans needed to reach the Third Milestone. The prize awarded on April 3rd was an Apple iPad 16G and a Life Application Study Bible, valued at $499.00.

Fourth Milestone: 9,000 Fans on the NLT Fan Page

To date, the prize for reaching this level, an Apple iPad 32G and a Life Application Study Bible worth $599.00, has not been awarded, as the needed number of Fans has still not been reached. As well as the four gifts/prizes listed, there is also a Grand Prize – – an Apple iPad 64G and a Life Application Study Bible, which has a value of $829.00.

The fact that neither of the last two prizes has been awarded is why you need to, with great dispatch!, enter the Sweepstakes and the Contest associated with. Just click here and follow directions. You will also want to enter their Contest and Daily Bible Giveaway by visiting this site and, again, follow directions. The Grand Prize for the Contest is a trip for two to the Crystal Clear waters of Oahu’s North Shore!   Good luck in both, and enjoy the New Living Translation Life Application Study Bible.

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