“Floyder, I am ready!!!”
Not only did Jim’s proclamation get my attention, it got the attention of everyone in the place. And, like me, they could all see that Jim was, in fact, ready. The question was – – ready for what? He was attired in some of the most unique garb I have ever seen anyone wear. His outfit looked like a cross between a Haz-Mat suit and something retrieved from the prop storage unit of a really bad Science Fiction movie. Where he actually did acquire all of the various parts of his outfit was a mystery, but not as confusing as why he had chosen to dress that way – – and then announce to me that he was ready. By now everyone had actually gathered around us, and I figured we should find out what was going on.
“Jim,” I asked, “what are you prepared for?
“The contest. I heard you and Randall talking about a contest where you have to sweep steaks. I have been around enough raw meat to know that it can get more than a little nasty, so I thought I had better get an outfit that would protect me from all the yuckiness.”
If you have read many of my other blogs you already know about Jim. Owner of an independent Sporting Goods Store, he is, to the best of his ability, trying to go “Hi Tech” with his Marketing. And, as a result, he sometimes gets his wires crossed in regard to the different programs being offered. That, obviously, is what had happened this time. Jim had joined Randall Mains, Director of Pathmaker Marketing, and I the other day late in a conversation we were having regarding the various aspects of a project we are working on for a client. Pathmaker’s area of expertise is coming up with Internet Marketing Ideas, which ranges from Keyword Marketing and Search Engine Optimization Services to Premier Blogging Services and everything in between. For this particular client, the “contest program” that we are employing includes the base contest, a sweepstakes, and a giveaway. Jim, having heard only bits and pieces of what was being said, surmised that there was a contest where the winner would be the one who could best sweep steaks. I smiled at Jim as I explained to him, and all of those present, what Randall and I had actually been talking about.
The loud groan from the crowd indicated that everyone present was hoping to watch the steak sweeping actually take place. Everyone but Jim drifted away, and once we were alone he just gave me a somewhat sheepish grin. I smiled back, knowing that to him a steak-sweeping contest might actually be a valid Small Business Marketing Strategy. As I thought about it, I could almost accept that it could be an Internet Business Marketing Promotion if you reached the right Target Market with an E-mail blast.
“Floyder,” Jim said, breaking my train of thought, “is the contest program working?”
I assured him that it was. So well, in fact, that this was actually the second contest we are doing for the client. That seemed to satisfy him, and, bidding me adieu, he sauntered out of the restaurant to parts unknown. I, on the other hand, could only wonder if he would have, in fact, won the steak-sweeping contest!
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