Why Use an Outside Marketing Firm for your Christian Marketing?–Part Two
As a small business owner or ministry leader, you may have considered how best to handle your Christian marketing efforts. Should you hire a person in house? Contract with an agency? Or try to find time to spearhead your Christian marketing efforts on your own?
As you consider how best to address your Christian marketing concerns, you can ask yourself if you have the ability to create strategy, collaborating with a variety of players in your plan? Are you able to move swiftly with your marketing efforts, sometimes setting aside all the other issues of your business in order to develop strategy and pull it off?
If you answered “No” to any of those questions, you may want to check out a Christian Marketing team like Pathmaker Marketing LLC to help you reach the valued customers and donors you seek to attract.
Collaboration—In House and Out
Collaboration and innovative partnership are among the freshest buzzwords in the business world today. Our team of seasoned veterans brings a strong background of collaboration and willingness to partner in any way that will benefit our client. We’ll listen to your concerns, research the issues that are impacting your online presence and we’ll work with you to devise strategies that are fresh and effective.
Speed of Delivery—We Can Get It Done
We understand the difficulty in trying to launch a project or campaign using your own in-house creative and I.T. teams—if you have them! They can be overloaded with the daily concerns of the company and getting in the queue to be serviced by them could mean a wait of several months to a year or more. Or, if you are a start-up or a new ministry, you are probably scrambling just to design stationery and build a website.
Pathmaker Marketing has an internal team that is poised and ready to move quickly to provide you with research, web presence, email marketing, social networking, back links, Search Engine Optimization and much more. Your needs are our team’s highest concern, so we are able to produce exactly what you need when you need it. We’ll do our best not to make you wait!
Cost Effectiveness—Our Specialty Brings Relief!
Companies that seek to do their own Christian marketing in highly specialized areas like social networking risk losing valuable productivity as employees struggle to understand all the ins and outs of the new world of social media.
Pathmaker Marketing has social networking specialists on the team. We employ them at reasonable rates and keep them focused in this key area. Using our specialists will relieve your staff and save you time and money.
The New Marketing—Our Specialty
The Internet has changed virtually every aspect of Christian marketing. Compended blogging, social media, back linking, search engine optimization and text messaging have all been used to market successfully. When we found that Christian publishing giant Tyndale House Publishers did not have a significant footprint on the Internet, Pathmaker Marketing used state-of-the-art online tools to find a solution to the problem, creating a compended blog and filling it with content that will help strengthen Tyndale products’ search engine rankings. Our approach is holistic and comprehensive and we view the concerns with an outsider’s objectivity.
Our staff can “work” social networking accounts, inviting people to be followers, friends, etc., and following up. We also invite them to your online events and auto-flow your blog content to your social networking accounts, further broadening the reach of your social networking efforts.
We will research your online presence and give you the good news and the bad regarding your search engine rankings. We are experts in being able to help you build your Internet assets. Our compended blogs will help drive up your rankings with Google, Bing, Yahoo and others.
Pathmaker Marketing LLC is grateful for the opportunity to help so many ministries and small businesses with their Christian Marketing, applying our expertise to the needs of our clients. If you are uncertain about your ability to tackle Christian Marketing on your own, give us a call at 623-322-3334 or visit our website to learn more. You can sign up for our free Christian Marketing eNewsletter HERE.