Archives for December 2009

Factors to Consider in Your Christian Marketing Efforts

Why Use an Outside Marketing Firm for your Christian Marketing?–Part Two
As a small business owner or ministry leader, you may have considered how best to handle your Christian marketing efforts.  Should you hire a person in house?  Contract with an agency?  Or try to find time to spearhead your Christian marketing efforts on your own?

As you consider how best to address your Christian marketing concerns, you can ask yourself if you have the ability to create strategy, collaborating with a variety of players in your plan?  Are you able to move swiftly with your marketing efforts, sometimes setting aside all the other issues of your business in order to develop strategy and pull it off?

If you answered “No” to any of those questions, you may want to check out a Christian Marketing team like Pathmaker Marketing LLC to help you reach the valued customers and donors you seek to attract.

Collaboration—In House and Out
Collaboration and innovative partnership are among the freshest buzzwords in the business world today.  Our team of seasoned veterans brings a strong background of collaboration and willingness to partner in any way that will benefit our client.  We’ll listen to your concerns, research the issues that are impacting your online presence and we’ll work with you to devise strategies that are fresh and effective.

Speed of Delivery—We Can Get It Done

We understand the difficulty in trying to launch a project or campaign using your own in-house creative and I.T. teams—if you have them!  They can be overloaded with the daily concerns of the company and getting in the queue to be serviced by them could mean a wait of several months to a year or more.  Or, if you are a start-up or a new ministry, you are probably scrambling just to design stationery and build a website.

Pathmaker Marketing has an internal team that is poised and ready to move quickly to provide you with research, web presence, email marketing, social networking, back links, Search Engine Optimization and much more.  Your needs are our team’s highest concern, so we are able to produce exactly what you need when you need it.  We’ll do our best not to make you wait!

Cost Effectiveness—Our Specialty Brings Relief!
Companies that seek to do their own Christian marketing in highly specialized areas like social networking risk losing valuable productivity as employees struggle to understand all the ins and outs of the new world of social media.

Pathmaker Marketing has social networking specialists on the team.  We employ them at reasonable rates and keep them focused in this key area.  Using our specialists will relieve your staff and save you time and money.

The New Marketing—Our Specialty
The Internet has changed virtually every aspect of Christian marketing.  Compended blogging, social media, back linking, search engine optimization and text messaging have all been used to market successfully.  When we found that Christian publishing giant Tyndale House Publishers did not have a significant footprint on the Internet, Pathmaker Marketing used state-of-the-art online tools to find a solution to the problem, creating a compended blog and filling it with content that will help strengthen Tyndale products’ search engine rankings.  Our approach is holistic and comprehensive and we view the concerns with an outsider’s objectivity.

Our staff can “work” social networking accounts, inviting people to be followers, friends, etc., and following up.  We also invite them to your online events and auto-flow your blog content to your social networking accounts, further broadening the reach of your social networking efforts.

We will research your online presence and give you the good news and the bad regarding your search engine rankings.  We are experts in being able to help you build your Internet assets. Our compended blogs will help drive up your rankings with Google, Bing, Yahoo and others.

Pathmaker Marketing LLC is grateful for the opportunity to help so many ministries and small businesses with their Christian Marketing, applying our expertise to the needs of our clients.  If you are uncertain about your ability to tackle Christian Marketing on your own, give us a call at 623-322-3334 or visit our website to learn more.  You can sign up for our free Christian Marketing eNewsletter HERE.

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Why Use An Outside Marketing Firm for Your Christian Marketing

Christian Marketing Help–Can You Hit the Target on Your Own?
Part One–Breadth of Experience

Whether you run a small business or lead a Christian ministry, you may wonder if there is value in using an outside firm for your Christian Marketing.   This is not only a personal decision—it’s an important one-–for no matter what the nature of your work is, you have a responsibility to let others know about it so they can take advantage of your services or goods. Your business or ministry can provide tremendous help to your potential customers–but what is the best way to let people know about you?

As you lead your organization the demands on your time and energy may cause you to feel that Christian marketing is not be among your highest priorities.  You may wonder if you will lose control over the image or appearance of your business or organization if you utilize an outside agency. But you must ask yourself if you are able to hit your marketing target on your own.  If not, you may want to consider Christian marketing as a way to get help for your organization.

Breadth—Diverse Clients, Multiple Industries in Christian Marketing 
When you choose to employ an agency to help you with your Christian marketing, you benefit greatly from the breadth of the agency’s client list.  In serving a broad clientele from many industries, it’s likely that your agency has already faced and solved a number of key problems that will need to be tackled in any given campaign or strategy.   Your company can take advantage of the agency’s extensive experience in solving these problems.

The people at Pathmaker Marketing LLC are experts in their fields.  We’ve worked with a wide range of small business, ministries and Internet-based efforts.  The diversity of our client list has pushed us squarely into the areas of Social Networking and Search Engine Optimization.  We’ve learned how to effectively use several essential tools to help our clients achieve optimal results from our efforts on their behalf.  Simply put, we can help you hit the bullseye with targeted marketing and messaging that will bring potential clients or donors to your door. If you aren’t absolutely convinced that your Christian marketing efforts will be as successful, we encourage you to consider using an outside agency like Pathmaker Marketing.

Marketing is an intensely diverse field.  As a small business owner or ministry leader, you undoubtedly have exceptional skills in many fields–one of which may or may not be the field of marketing.  Choosing to use professionals for your Christian marketing efforts may be the the best choice you make–and the one that helps you hit your target dead center.

Can You Hit the Target on Your Own?
Coming in Part Two:  Collaboration and Speed

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