If You Don’t Have the Time …

If you don't have the time - Pathmaker BlogThere is an old saying that, “If you don’t have the time to do it right, you must have the time to do it over.” That’s an example of wisdom wrapped in an oxymoron.

One of the biggest hindrances to operating a successful business is the failure to do things right the first time. Rework of any kind, whether on a production line or building a database, is a waste of time. What’s worse, is that anything that is wasted in business has a cost associated with it.

In an office environment, the cost is probably in labor, not only because of having to pay someone more than once to do a task, but because, while they are involved in a do-over, they cannot address their other responsibilities that they are paid to do.

In a manufacturing environment, there is usually material waste in addition to the wasted labor. Material waste becomes scrap. Scrap sells for pennies on the dollar. So, instead of getting a 100% markup on the item, you sell it as scrap for as much as a 95% discount.

There are generally two reasons why things have to be done over.

The first is failure to define your processes. Entrepreneur and host of the CNBC hit, “The Profit,” Marcus Lemonis, has a simple, three-part formula for success in any business:

People – Product – Process

If any one of the three is broken, the business will eventually collapse. Experience has proven, more often than not, that the unfortunate root cause of businesses closing is the failure of ownership and management to clearly define all of their business processes. However, that is not typically recognized, because failed entrepreneurs can’t blame the process. So, on rare occasions, they blame themselves, but generally, they blame someone else.

Planning processes is, for some inexplicable reason, burdensome to many business owners, so they don’t do it. Instead, they “save time” on the road to the failure of their business.

The second is failure to control your processes. That control begins with documentation. Employees should not be expected to follow verbal instructions, because verbal instructions are too easily (and too often) changed. The end result of that is confusion. Anyone involved in any business process should be able to access a document that defines the process. That’s called “making sure we are all on the same page.”

Processes are controlled by ensuring that flow charts, milestones, and specifications and documented and measured against the standards for the process.

When processes are documented and controlled, things run more smoothly and wasted time, material and money are reduced.

One final point. No one – not even the CEO – should be able to make any undocumented change to any process. What is written is written. It may be revised, but the revision must be documented and all parties to the process must be notified of the revisions before they are implemented.

Don’t fall prey to the idea that your company can survive without controlled processes. No one can really afford the extra time required in our opening oxymoron. Except, perhaps, for a moron.

Application: Digital Marketing is a process. It needs to be documented and controlled. If you lack the expertise, we have the time. Let Pathmaker Marketing help make your digital marketing a raging success. Contact us today via our website, or call at 1-800-224-2735.

“The Early Bird gets the Worm, but the Early Worm gets Eaten!”

The early Bird gets the Worm, but the early Worm gets eaten - Pathmaker BlogWhen it comes to “being early,” renown NFL coach Vince Lombardi had one of the better quotes, “If you aren’t ten minutes early you are late.” While time is one of our most valuable commodities, being punctual certainly is a virtue that we all need to not only strive for, but also actually achieve!

Without a doubt, timing is everything and “being first” is, more often than not, a great advantage. However, this can be nullified under certain conditions, as in the case of our Point to Ponder. The time that it isn’t advantageous to be first, in life or in business, is if you have not done proper due diligence.  For example, being the first worm can be in a life dangering situation if he doesn’t do his due diligence and see if, in fact, there are any birds present! If a business neglects to do their due diligence they may find that being the leader of the pack can be costly and maybe even devastating. For example, if you are in an area that has no car wash in a ten-mile radius you might think it to be a great move to be the first one to build one and plunge full steam ahead to do so. However, here are several things you may want to consider before you make that plunge:

  • Will you be able to get enough water to run the car wash under city ordinances?
  • Is there enough sewage capability to handle the used water?
  • Will traffic parameters over-tax the streets/highways?

As you can see, being first isn’t always the key to success. Do your due diligence, ensuring that you will be the early bird, and not the early worm!

“I can explain it to you but I can’t understand it for you”

I can explain it to you but I can't understand it for you - Pathmaker Blog

One of the more exasperated phrases you here at any work place may very well be, “I've told him over and over and he still doesn't get it!” That, of course, leads one to say, “I can explain it to you but I can’t understand it for you!” The question … [Continue reading]

“Nostalgia isn’t what it used to be!”

Nostalgia isn't what it used to be - Pathmaker Blog

Have you ever noticed how fuzzy our memory gets over the decades? Or, how we tend to remember the “good” but the “bad” from bygone days?  For example, I was born in 1949, and in that year: Gas was 17 cents per gallon. Bread was 14 cents per … [Continue reading]

“Never miss a good opportunity to be a good listener”

Never miss a good opportunity to be a good Listener - Pathmaker Blog

Good communications is the key to success - both in a relationship and in business. And, the key to good communications is not talking, but rather listening. The secret, of course, is what is the key to listening? First of all, it is important to … [Continue reading]

“You’re a mess, but that’s OK!”

You're a mess, but that's OK - Pathmaker Blog

In his book published in 1969, I’m Ok - You’re Ok, Dr. Thomas Harris did his take on Dr. Eric Berne’s idea of Transactional Analysis (TA). Harris developed four quadrants to : I’m Ok - You’re Ok I’m Ok - You’re not Ok You’re Ok - I’m not … [Continue reading]

Four Documents Every Business Needs

Four Documents Every Business Needs - Pathmaker Blog

After a career that included working with companies of all sizes from start-ups to industry icons, I have learned that there are four vital documents that every business needs. The problem is that far too many do not have them. The bigger issue is … [Continue reading]

Sacrificing the Permanent on the Altar of the Immediate

Sacrificing the Permanent on the Altar of the Immediate - Pathmaker Blog

Life is about choices – the decisions that we must make in response to circumstances and people around us. One of our major problems is our failure to think about our choices with a long-term perspective. This often causes unintended consequences … [Continue reading]

What Were They Thinking?

What Were They Thinking - Pathmaker Blog

On April 24, 2014, two men in Kenya were taking selfies with a wild elephant when they were trampled to death by the irate pachyderm who proceeded to bury their bodies with brush. What in the world were they thinking? Just in case you may think that … [Continue reading]

Indecisiveness

Indecisiveness - Pathmaker Blog

“I thought I was indecisive, now I’m not so sure.” There is no doubt about it, our society, both in the public and private sector, needs to have someone who can make a decision. We live in a world of wishy-washiness, where so much time is spent … [Continue reading]

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